Marketing leader with 10+ years of experience running product marketing, content, and demand generation for fintech startups and tech companies. I’ve built the product marketing function at four fintech companies. Subject matter expertise in B2B payments and card issuing.Strong track record in leading cross functional teams, working closely with product and sales to create compelling product positioning, and championing customers to drive awareness and revenue growth in competitive markets. In 2022, I was named one of the top 100 product marketing influencers by the Product Marketing Alliance.I currently lead marketing at Sardine, an emerging leader in fraud, compliance, and risk. Previously, I led product marketing at Lithic, Treasury Prime, Fastspring, and Paystand. I also write the Fintech Explainers newsletter on Substack (1300+ subscribers).Throughout my career, I’ve co-founded two companies: a fintech marketing firm that I grew to over $1.3 million in revenue and a blockchain analysis startup. Before marketing, I worked in behavior analysis and worked with children on the Autism spectrum.Expertise in:• Driving go-to-market strategy for new and existing products• Developing positioning and messaging• Expanding into new markets and going upmarket• Creating alignment between sales, product, and marketing• Integrating acquisitions into existing product portfolios• Generating pipeline through inbound marketing• Enabling sales through trainings, materials, and deal support• Building and scaling marketing teamsOnce upon a time ago, I wrote a book titled “Social Media Career Building” that teaches students how to develop a personal brand using social media. It’s published by Rosen Publishing and is available on Amazon and Walmart.If you want to chat about fintech, payments or product marketing, let’s connect!#Fintech #ProductMarketing #Payments #BaaS