Elsa Medhin Email & Phone Number

Baltimore, Maryland Area

• Launched the station’s first local lifestyle show, “Midday Maryland.” The show highlights all of Maryland's offerings – from hotspots to tips and tricks from local experts.
• Earned several Emmy nominations as a lifestyle host and storyteller, focusing on the best of local businesses and evangelizing engaged community advocates
• Top revenue driver for the station, exceeding corporate goals by an average of 32% and continues to increase in year-over-year viewership.

Baltimore, Maryland Area

• Responsible for content creation for all of Yelp’s external social media and digital platforms, including designing and creating video promos and mini-docs for the company and its local business partners.
• Developed a storytelling infrastructure to craft targeted communication and drive engagement.
• Composed a local Yelp newsletter which grew opt-in subscribers from 20,000 to 250,000+ in less than five years.
• Planned and promoted annual calendar of interactive community experiences and events that spotlighted national brands and businesses on the Yelp platform, for both the business and consumer sides.
• Worked alongside Product and Sales teams to support collaborative projects and launch community experiments, providing valuable community user feedback.
• Responsible for setting and reporting on monthly/quarterly metrics, KPIs, and goals for Yelp’s regional teams.

Washington D.C. Metro Area

• Content creator and curator. Produced blog posts and on-camera interviews for organization’s website www.ONE.org.
• Authored and edited daily internal and external communications – including press releases, press advisories, talking points, OP-EDs, newsletters, videos, and blog posts.
• Developed overall community strategy and was responsible for building and scaling community initiatives, both through earned media and event production
• Identified key surrogates and change champions who could speak to the organization’s mission, and provided hands-on and virtual media training and instruction.
• Hosted in-person and online events, and managed social media platforms to garner support and awareness.

Rochester, NY

• Took the show from the #3 Morning Radio Show in the market to the #1 show according to Arbitron ratings.
• Wrote, voiced, and produced educational and entertainment pieces for live radio broadcasts and web streaming (video and podcast).
• Conducted in-studio interviews with notable celebrities/community leaders and hosted sold-out concerts (12k+ in attendance) for renowned national and international musical artists.
• Was responsible for community growth and fostering engagement via in-person community events and campaigns for the station.

Rochester, New York Area

• Reported “Live” from the field daily and respond to breaking news quickly and effectively
• Covered huge weather events like ice/snow storms, as well as the first tornado to hit the area in more than 80 years. Also covered the largest arson in recent state history – the first in which the ATF was activated in.
• Developed several in-depth and investigative stories
• Co-hosted an Emmy-nominated special with Rochester's Public Television Station, WXXI, called "A Response to Murder."
• Represented the station at various events and through collaborative campaigns (i.e. The American Heart Association’s "Go Red For Women" Campaign)

Louisville, Kentucky Area

• Lead reporter on several breaking news stories including the Crash of Comair Flight 5191. Conducted live reports from the scene for national outlets, as well FOX41
• Covered a string of devastating tornadoes to hit Southern Indiana and Northern KY
• Conducted live, red-carpet celebrity interviews at the Kentucky Derby celebrity events
• Researched, investigated, and created in-depth series pieces

Rochester, New York Area

• Promoted from Bureau Chief/ Videojournalist after first year at the station
• Edward R. Murrow Award for Breaking News
• As Bureau Chief, served as anchor, reporter, photographer and video editor
• First TV news presence in the Finger Lakes region of any kind/ stories seen in both Rochester and Syracuse markets

Madison, Wisconsin Area

• Instrumental in creating editorial mission for Here and Now - a TV News Magazine dedicated to covering Wisconsin Politics
• Field produced the show’s "What You Said" segment -- a 5 to 7-minute, on-air weekly piece in which Wisconsinites voiced their opinions about state issues and political campaigns.
• Developed contacts with state and federal officials, as well as local community leaders
• Researched both field and studio segments for WeekEnd (the predecessor of Here and Now and the longest-running statewide news and public affairs program in Wisconsin's history)
• Helped choose and secure guests for the show weekly
• Updated website weekly and coordinated show graphics and placement