Harish K. Email & Phone Number

Dubai, Ae

Dubai, Ae

Dubai, United Arab Emirates

Conducted customer segmentation analysis for retention and acquisition teams, identifying key segments of returning customers and driving targeted retention strategies.Built channel attribution models (last-click and data-driven) for performance assessment of digital and meta channels (Wego, Skyscanner), optimizing marketing spend.Analyzed Customer Lifetime Value (CLV) and retention by marketing channel, supporting data-backed decision-making on customer engagement and long-term strategies.Performed cross-sell analysis and collaborated with CRM to align promotions with customer preferences, resulting in improved YoY retention rate.Delivered ad-hoc reports and analysis for dynamic business needs, using SQL, Tableau, and Looker Studio for data visualization and business intelligence reporting.Skilled in data extraction and pipeline management with tools such as Athena, Data Lake, and DBViewer, enhancing data processing efficiency.

Bengaluru, Karnataka, India

All about subscriptions in Disney+Hotstar!➜Acquisition Marketing Converted raw viewership data of AVOD(Free) Users on Hotstar into actionable insights by predicting and modeling future outcomes & theirpropensity to subscribe. ➜Marketing Pod - Was key analyst in IPL 2021 By improving user onboarding journey & various growthexperiments during IPL, we could achieve 121% of subscription target. Highest ever subs achievement inhotstar. ➜Created a consolidated view of Multi touch channel attribution model➜International Pod - Helping in setting up international analytics team to support & track performance marketing channels for MENA countries for the launch in May2022(spends,signups,cps)➜Trained and mentored junior business analysts

Bengaluru, Karnataka, India

Formerly Medlife | Acquired by PharmEasy ➜Retention - Improved Month on Month %Retention,Created first detailed user retention reports in medlife at each SKU category level helping marketing team to identify which cohort of users to be looked

Greater Bengaluru Area

➜Acquisition - Was responsible for analyzing and interpreting user's data to identify trends, patterns and opportunities to increase sales and average order value of customer➜Increased Rx's/Orders by personalized targeting by applying various analytical strategies like Pricing,Refill,Reminder etc➜Automation Developed various top level reports for leadership & involved in daily revenue sales call for tracking of operations

New Delhi, Delhi, India

➜Transforming client sales data into marketing metrics based on business rules andrequirements using tools like SAS Ex: QlikView, Qlik Sense and NPrinting➜Expertise on creating effective dashboards/apps which help businesses to deep diveinto data and generate valuable insights.➜Developing reporting solutions in QlikView delivered through the web, enabling tomeasure the performance of the business with analytical capabilities.

Pune Area, India

Careerwiki is online career discovery and development platform.➜Design and implement marketing databases. ➜Developing strategy for targeted marketing campaigns and is responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns.➜Helped in organizing a seminar where 100+ students gathered for career advice.

Bachelor Of Engineering (B.E.), Information Technology, A+

•Winner of Blackout Coding Event of MIT Persona Fest 2017 •Winner of ORASQL event organised by MITCOE-TESLA 2016 •Published paper.

10Th-12Th (Hsc), High School/Secondary Diplomas And Certificates, 93.00%

•Topper of the School in 12th & 10th CBSE Board Examinations •Top 5 Candidate to attend 5-Day DST-INSPIRE INTERSHIP CAMP held at Indian.