- Designed and launched 20 products in Tech & Gadgets niche in 15 months, driving 70M in sales through a comprehensive GTM strategy, press releases, top forum, articles, influencer campaigns, and tech reviews.- Planned, negotiated, tracked, and optimized 85 marketing campaigns on 6 social media platforms including Meta, Google, Youtube, Snapchat & TikTok creating 20,000 customers for the brand.- Planned and Supervised Monthly Content Calendar to increase the organic content view and followers from scratch to 80k followers over social media in this tenure.- Created a strategic plan and led full redesign of website increasing website conversion rate to 2.3%.- Enhanced brand market share by 10% and ROI by 25% through integrated public relations and marketing strategies.- Developed marketing tactics to maximize brand presence and top-of-mind recall through strategic niche positioning.- Mentored a 6 member customer service and sales team into brand advocates, which translated to a 30% improvement in satisfaction score.

- Identified and pursued new business opportunities in digital marketing, growing the client portfolio and increasing company revenue.- Built and maintained strong client relationships, understanding their digital marketing needs to provide tailored solutions.- Conducted market research to identify trends, customer needs, and competitor strategies, informing effective business development approaches.- Developed proposals and presentations, showcasing Blinkorp’s digital marketing services to potential clients.Collaborated with the marketing and strategy teams to create customized campaigns that aligned with clients’ goals and maximized ROI.- Tracked and reported on sales targets and pipeline progression, ensuring alignment with company growth objectives.

- Successfully established and led a brand of Tech & Gadgets from inception to PKR 150 million sales, employing data-driven analysis, overseeing end-to-end operations, including order fulfillment, return management, financial analytics, and logistics.- Led a marketing team of 10 in crafting impactful digital campaigns, creating engaging content, and managing influencer collaborations.- Directed content creation for seasonal initiatives and product launches across all social media platforms.- Leveraging digital marketing and trend forecasting expertise, ensuring 32+ million social media views and establishing our brand as a leading tech platform in Pakistan.- Spearheaded the growth of the brand with no initial organic traffic, into 20k monthly sessions through SEO practices

- Led and organized comprehensive accounting functions, ensuring accurate financial recording across all accounts.- Conducted regular correspondence with banking partners to streamline financial operations.- Ensured precise recording of financial data, maintaining accuracy and compliance with accounting standards.- Identified and resolved financial discrepancies, providing regular financial reports and insights to company owners.

Primary Responsibilities include• Responsible for performing audit procedures with respect to financial statements line item assigned, including its relevant assertions in accordance with the International Standards on Auditing and other auditing standards applicable in Pakistan.• Ensure adherence of disclosure requirement with respect to International Financial Reporting Standards and other accounting standard applicable in Pakistan with respect to relevant financial statement line item assigned.• Documentation of audit working papers in Deloitte's audit software AS2.• Preparation of Audit Summary Memorandum for engagement Partner and Manager.I have been involved in the audit of NRSP BanksVarious Companies