With an extensive experience of 25 years in the advertising and branding sphere, I am guiding & directing Litmus Branding- a leading digital and branding agency headquartered in Ahmedabad. If I could take you back on my professional journey, I’d like to stop in the year 1996 where I began my career as a Junior Designer in Khurana Communication. I had great opportunities of working with some of the reputed brands such as Paan Parag, Nirma, Kitchen Xpress among the long list. It was the year 2006 when my Partnership with Litmus helped transform the agency into a full-service agency by leveraging my experience. As a co-founder of Litmus, I am turning every opportunity I get on my way to deliver meaningful communication for the brands that makes them no less than iconic and even changes the world in a better way. Over the years I have collaborated with many industry giants like IIM Udaipur, IIM Bangalore, Shott, Cadila Pharmaceuticals Ltd., Pattu-Singapore, IIT Jammu, Anand Namkeen, Columbia Business School, Azure, iba Halal Care, Julia B. USA and many more. I’m in the continuous process of taking Litmus to global heights and as a team, we have successfully completed 20 inspiring years with some of the brightest minds. With every day as a new challenge, I can’t wait to explore the unexplored!