🔍 Keyword Research:• Conducted comprehensive keyword research for content optimization and targeting competitors, courses, and landing pages.• Utilized industry tools to identify high-volume, low-competition keywords.• Analyzed keyword performance and provided data-driven recommendations for improved search engine rankings.• Stayed updated with keyword trends and algorithms to ensure effective targeting.📢 Outreach:• Ran successful outreach campaigns, securing partnerships and backlinks within the Ed-tech sector.• Identified collaboration opportunities with influencers, bloggers, and complementary businesses.• Developed personalized outreach strategies, crafting engaging messages to foster mutually beneficial relationships.• Managed and nurtured long-term connections with partners and collaborators for business growth.📱 Social Media:• Created persuasive ad copy for social media platforms, optimizing click-through rates and campaign performance.• Generated engaging content to drive brand awareness, user engagement, and lead generation.• Monitored social media analytics, making data-driven improvements for campaign effectiveness.• Leveraged social media platforms to build communities, responding to inquiries and fostering meaningful conversations.

👥 Customer Support:• Acted as customers’ main point of contact, providing prompt and effective responses to their queries and concerns via live chat using Zendesk.• Responded to customer inquiries and resolved issues through clear and concise email communication.• Utilized Zendesk to manage and track customer interactions, ensuring efficient and organized customer support operations.• Investigated the root causes of customer issues and took appropriate actions to ensure customer satisfaction.🌟 Customer Experience:• Collaborated with the after-sales team and other internal departments to address customer needs and ensure a seamless customer experience.• Proactively reached out to customers with personalized promotional coupons and offers, enhancing customer loyalty and engagement.• Managed customer grievances by empathetically listening to their concerns, providing support, and finding suitable resolutions.• Monitored and analyzed social media channels to promptly address customer feedback and inquiries.📱 Social Media Management:• Assisted in managing social media platforms, and creating and scheduling engaging content to enhance brand visibility and audience engagement.• Monitored social media channels to identify customer feedback and sentiment, ensuring timely responses and issue resolution.

🏢 Employer Branding:• Developed and executed marketing strategies to enhance the employer brand of Syntax Resources, positioning the company as an employer of choice.• Implemented employer branding initiatives, including creating engaging content, managing social media presence, and fostering positive brand perception among potential candidates and the industry.• Coordinated and arranged job fairs and recruitment events at universities and other institutions, attracting top talent and expanding the candidate pool for Syntax Resources.🎯 Recruitment and Talent Acquisition:• Conducted market research and analysis to identify trends, competitors, and opportunities, providing valuable insights to support decision-making and refine marketing strategies.• Collaborated with cross-functional teams to develop and implement effective recruitment campaigns, leveraging various channels to reach and attract qualified candidates.• Coordinated and arranged job fairs and recruitment events at universities and other institutions, attracting top talent and expanding the candidate pool for Syntax Resources.📢 Marketing Communications:• Managed the company's online presence, ensuring consistent messaging, branding, and engagement across digital platforms.• Created compelling content for various marketing materials, including brochures, presentations, website content, and job postings, to effectively communicate the company's value proposition to candidates and clients.• Assisted in the development and execution of internal communication strategies to foster employee engagement, alignment, and a positive organizational culture.📊 Performance Analysis:• Monitored and analyzed key metrics and performance indicators to evaluate the effectiveness of marketing efforts, making data-driven recommendations for continuous improvement.