- Waiting In The Sky is a thinking company. We represent the audience in the process of making and marketing pop culture- Partnering to provide Consumer Insights for Business Innovation, Strategy for Marketing, and Talent Partnerships for Productions- Visit www.waitinginthesky.com to learn more

- Developed and ran Strategy for Trailer Park, an internal business unit and integrated division of the agency- Fully designed the Strategy & Insights offering for the agency's clients- Built an amazing team of Entertainment Strategists, who both contributed to the agency's work across divisions, our own direct client business, and the agency's broader insights learning agenda- Supported Entertainment clients (Studios, Streamers) with all aspects of strategic planning for priority launches

- Led consumer research, responsible for voice of the target and existing consumer across all departments- Managed a research panel to produce large-scale insights projects that inform programming, brand marketing, digital usability, and audience development - Provided test and refine research through all content and creative development - Used proprietary insights to build value for REVOLT in the advertising and content distribution marketplaces

- Developed Ypulse.com into full service market research agency with a specialty in teens and 20-somethings- Lead a team that produced insights projects for brand leaders across categories - including Intel, Audi, Viacom, Teach for America, Macy's, NFL, and Jack Daniel's- Developed Ypulse's menu of services to stay ahead of the curve in how brands study next generation consumers

- Contributed to the startup of NBCUniversal internal trend consulting agency- Provided positioning, messaging, and media strategy recommendations for cross portfolio integrated marketing campaigns- Worked on the production of NBCUniversal's first ad-industry book "The Curve Report" from concept to internal sell to writing to product in hand- Managed and oversaw production of documentary on post Gen Y, post-recession, American culture, titled "Y Now"

- Responsible for fostering a company culture of youth insights - serving as cultural trends expert for Development teams- Tasked with experimenting in how MTV studied its target audience (new methodologies) and how that information can be contagious internally (packaging and productizing insights)- Co-led MTV's "Millennial Edge" re-positioning strategy which drove B2C and B2B efforts for years to come- Created the MTV insights reputation in market through B2B thought leadership, packaging and socializing insights across trade and advertising partners