I help CPG Companies gain clear insights about their customers so they can develop business strategies that leads to increased revenue, expanded profit margins, and market share growth. I help the companies I work for develop achievable key metrics then meet those metrics by building deep relationships with their target audience.Regardless of the language, we use to describe it, we are all fighting the scourge of irrelevance. An irrelevant brand is weak, stumbles, and ultimately fails. That’s why I’m committed to do three things.LISTEN: I listen to consumers seeking deep human insights and understanding. Having spent significant time working with companies like Disney, Procter & Gamble, and Kellogg's as well as many others. I focus on developing approaches to quickly gain insights. I'm experienced with Conversation Discovery, a social media research technique I developed for Disney that is being used to this day, Jobs to Be Done (JTBD), which reframes the meaning of competition in a more customer-centric way, as well as classic quantitative and qualitative research methods. LEARN: Through listening I seek to learn what the decision-maker’s greatest threats, fears or pains are and how they are currently seeking to address those issues in their lives.LEVERAGE: Then I help identify and document the unique product or service benefits that address the decision-maker's threats and/or fear and are uniquely offered by the brand or organization. That's where insight meets strategy and strategy becomes action.