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Tech advancements have ushered in new ways to reach audiences. And new ways to reach new audiences. What they haven’t done is change the underlying connection, the human underneath it all. Story is the thread holding us all together. The tapestry we weave together as our journeys intermingle to create, explore, and understand the world around us. Opportunities abound to connect and collaborate in ways never before imagined. It is, therefore, up to us to imagine, to dare, and to dream.For years, I've excelled in roles developing and executing communication strategies that convey an organization's vision, or dreams, in such a way as to engage both internal and external stakeholders. Communications Directors dance between two worlds, I'm eager to continue sharing my unique choreography with an organization that recognizes the beauty in it. The best performers are those who can lead and know when to be led. So take my hand. I’ll take yours. Together our dreams come alive.
Takedown Media
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Content DirectorTakedown Media Oct 2016 - PresentI started a digital publication dedicated to high school wrestling. What started as a hobby interest has grown into a full blown passion project. I write news articles, conduct interviews, and manage a team of contributors to produce a monthly magazine - Three. The only magazine of its kind, focused solely on boys and girls high school wrestling.Part of the ongoing tasks I perform are:- Manage relationship with sources to create breaking news articles relating to college commitments, coaching changes, and more.- Source new contributors with an expertise in an area where I'm looking to grow. Experts per state, girls, or different styles of wrestling.- Outbound sales calls to secure advertising and sponshorships for content- Interviews- Graphic design- Editing contributor articles for publication- Meeting strict in-season deadlines- Social media content creation and community management -
Director Of Marketing And Internal CommunicationsCompass Languages Oct 2021 - Mar 2023Annapolis, Md, UsCompass Languages is an Annapolis-based company with 20 years serving the language needs of companies large and small. We are a team of talented program directors, project managers, sales staff, and translators who work together to solve the complexity of localization for those entities with content needing to be shared with a multilingual audience.Introduced the concept of “Account Based Marketing” company-wide to define buyer personas, map out buyer journeys, and segment contact lists for targeted campaigns. Manage the company Hubspot account, including:Creating targeted emails for contacts based on their standing in sales funnel.Creating custom Landing Pages to drive segmented contacts to the proper deals and “calls to action”.Track data related to email campaigns to identify where correspondence is most effective and where we need to adjust.Oversee the design and build of a brand new website for the NGO Languages vertical.Identify 3rd party vendor able to deliver website to standard while managing strict budget.Design layout and content concepts for mockups and final site build.Coordinate all communication and content pieces between vendor and company personnel.Meet target deadline for website launch.Content Creation and Management.New branding items like logos, taglines, fonts, colors, and messaging for new brand “NGO Languages”.Design new and updated marketing materials like brochures, business cards, posters, and banners for use at conferences and exhibitions.Create content for social media platforms including videos, images, and written pieces.Manage Thought Leadership Strategy for Key PersonnelIdentify proper channels to push content such as interviews and guest blogs.Audit LinkedIn profiles for optimal engagement and network reach.Pitch story ideas to industry media and coordinate appearances for company staff. -
Director Of Marketing And Internal Communications For Global ElearningCompass Languages Oct 2021 - Mar 2023Annapolis, Md, UsGlobal eLearning is the branch of Compass Languages dedicated to the unique needs of the learning and development industry. -
Director Of Marketing And Internal Communications For Ngo LanguagesCompass Languages Oct 2021 - Mar 2023Annapolis, Md, UsNGO Languages is the brand of Compass Languages dedicated to the special interests and needs of the international non-profit community. -
Director Board Of DirectorsRunning Springs Area Chamber Of Commerce Mar 2018 - Nov 2019As an elected Director of the Running Springs Chamber of Commerce, I helped the mountain communities of Running Springs, Arrowbear and Green Valley Lake increase their visibility and appeal to local residents and tourists alike. The central location of these mountain communities allows for networking opportunities to the west in Lake Arrowhead and to the east in Big Bear. I was a member of three (3) committees and have defined roles within each.Government Affairs CommitteeMarketing CommitteeFarmers Market Committee
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Director Of Marketing And Community Relations LiaisonMountain Transit Mar 2018 - Nov 2019As Marketing Director:I managed the website including overseeing a complete redesign in line with a new campaign direction.I partnered with local design vendors to create brand new route maps, frequent rider cards, regular rider incentive programs, and special promotions.I set up a brand new inbound advertising program for local businesses to advertise on the buses both inside and outside. I negotiated the contracts and created custom plans based on print material, location of ad placement, and duration of campaign.I managed external advertising programs, negotiating new rates for agency ads in local magazines and radio stations.I created original content for social media including the creation of a new “day in the life of a rider” series.I created the Be Driven campaign, daring community members to strive for more and to lean on the bus service to get them where they need to be.Outcomes: Trolley service doubled its route time and ridership. Dial-A-Ride service increased 20%. Overall route ridership increased by 30%. Agency was present as transportation partner in 12 events, up from 8 the previous year. Increased revenue led to purchase of new, larger property to increase bus fleet. Hired 3 new drivers to account for increased service.As Community Relations Liaison:I attended local governing body meetings and offered bus service where requested.I held open forums with community members to express questions and concerns regarding bus service.I updated the “Rules to Ride” as on going state and local regulations were passed.I became a member of the Running Springs Board of Directors to be an active leader in bringing more interest to the mountain community.
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Special Education TeacherBear Valley Unified School District Jul 2016 - Jul 2018I taught English and History for the Special Education Department at Big Bear High School. I worked as part of a tandem with another teacher who handled Math and Science classes for the same group of students.▶︎ Classroom Instruction ◇ Curriculum development ◇ Lesson planning ◇ Clearly defined daily agenda ◇ Clearly stated semester goals/outcomes ◇ Small class size allowed for more personalized instruction▶︎ Extracurricular Impact◇ After-school tutoring programs for students falling behind◇ Help with goal-setting, resume writing, and interview preparation◇ Assistant coach on football and wrestling teams◇ Invited local business leaders to visit class and explain process to gain employment▶︎ Relationship Building◇ Writing student Individual Education Plans (IEPs), holding annual and tri-annual IEP meetings with all stake holders◇ Consistent and transparent communication with parents re: student progress◇ Advocate for student interests, in and out of school◇ Working with administrators, faculty, parents and students to find solutions to issues ranging from academic performance to disciplinary challenges
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Communications ManagerThe Bloom Firm Jan 2013 - Jul 2014Calabasas, Ca, Us -
Pr InternAmy Levy Public Relations, Inc. Oct 2012 - Mar 2013Los Angeles based agency focused on small, medium, and large consumer brands from a variety of industries. You know what a PR firm hires interns to do? I did that stuff. I did it quite well too. Well enough that I’ve been doing more PR stuff ever since then. Most importantly:• Media pitching and relations, product placement, event planning, and publicity copy.
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TeacherLos Angeles Unified School District Aug 2005 - Jun 2010Los Angeles, Ca, UsI was offered a full-time position teaching English through the LAUSD internship program.▶︎ Classroom Instruction ◇ Curriculum design ◇ Lesson planning ◇ Integrated technology ◇ Socratic method of open discussion and dialogue with entire class participation▶︎ Extracurricular Impact ◇ After-school tutoring programs for students falling behind ◇ Help with goal-setting, resume writing, and interview preparation ◇ Assistant coach on football and wrestling teams▶︎ Relationship Building ◇ Consistent and transparent communication with parents re: student progress ◇ Advocate for student interests, in and out of school ◇ Working with administrators, faculty, parents and students to find solutions to issues ranging from academic performance to disciplinary challenges
Jesse Smith Skills
Jesse Smith Education Details
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Boise State UniversityPhilosophy And Communications
Frequently Asked Questions about Jesse Smith
What company does Jesse Smith work for?
Jesse Smith works for Takedown Media
What is Jesse Smith's role at the current company?
Jesse Smith's current role is Seasoned Director of Marketing and Communications | Driving impact, engagement, and revenue growth through creativity, empathy, and integrity |.
What is Jesse Smith's email address?
Jesse Smith's email address is jr****@****ail.com
What is Jesse Smith's direct phone number?
Jesse Smith's direct phone number is +131062*****
What schools did Jesse Smith attend?
Jesse Smith attended Boise State University.
What skills is Jesse Smith known for?
Jesse Smith has skills like Social Media, Public Relations, Marketing, Adobe Creative Suite, Brand Development, Press Releases, Media Relations, Communication, Publicity, Strategy, Videography, Networking.
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