• Managing a team of two, own on-site and paid search strategy while serving as the primary point of contact for TXU Energy partnership• Consistently exceed partner sales targets through both rigorous on-site and paid search testing, increasing TXU brand impression yield (sales/impressions) +25% post-launch and non-brand impression yield +100% post-launch• Lead paid search strategy on solar energy partnership

• Built and optimized TXU Energy account increasing brand click-through-rate +40% vs prior agency and another +25% post-launch while effectively managing $15M in annual marketing spend• Led weekly performance calls reporting on main KPIs to 25+ TXU employees• Optimized and managed $10M in annual marketing spend across major brands such as AT&T, DirectTV and HughesNet paid search accounts• Identified and operationalized a $2M+ opportunity on DirectTV in the Hispanic market• Taught a college marketing class at JCSU during the Fall ’19 semester as part of Red Venture’s Road to Hire program

Performance ManagerIn this role I trained, coached, and managed a team of Liberty Mutual agents. Responsibilities included salesmanship coaching, sales reports to management, disciplinary actions, compliance trainings, and development of incentive programs.Insurance AgentLicensed national insurance agent for The Hartford, Travelers, Liberty Mutual, MetLife, Safeco, American Strategic Insurance, and Progressive.• Trained on state specific regulations in 48 states• Set the record for the most sales in any given month since the inception of Liberty Mutual at Red Ventures• Consistently exceeded sales goals while meeting stringent quality assurance requirements • Top sales agent within 6 months - outperforming the agency average by 30%• As the leading sales agent for Safeco, invited to Safeco headquarters in Seattle to meet with senior executives for a focus group on improvements to the current sales process• Promoted to Master Sales Agent after placing in the top 15% of the business during the first year

• Advised and executed against a shift in business model and marketing strategy growing annual revenue +1,300% from $70K to $1M• Through efficient spend and lead gen optimization, drove an LTV:CAC ratio of 5.5x (+80% vs industry baseline of 3.0) leading to a successful seed round of $2.3M

• Conducted in-depth online research to produce client and competitor profiles • Created a product matrix of all competing products• Created production timelines for each type of vehicle, projecting manufacturers’ need for our products through 2020• Created an industry forecast of production volume for each vehicle, enabling the sales team to see trends and plan accordingly