Jessica Watson is the President and Creative Director of Points North, a graphic design studio based in Baltimore. She is a Brand and Communications Strategist who partners with CEO’s, executives and entrepreneurs to transform them from where they are into where they want to be. With over a decade of experience working in marketing for diverse companies, global foundations and startups, Jessica knows what truly drives brand loyalty and conversions—and it’s not about jumping on the bandwagon of the latest trend, it’s about the passion you have for your work and how well you connect with the people you serve.Jessica has landed coverage in several print and broadcast outlets, including ABC2 News, FOX 45, The Baltimore Business Journal, Baltimore Magazine, CityBizList, MyCity4Her, and The Baltimore Sun. She has served as a manager for B’More Creatives and the Baltimore Women in Tech networking groups. Additionally, Jessica is big on giving back to her community. She hosts the global campaign 28 Days of Kindness in February, and The Have A Nice Day Project, a quarterly community gathering in Baltimore where people write positive messages on coffee cup sleeves that are then donated to local cafes.Jessica holds a BA in communication from McDaniel College in Westminster, MD. When she’s not designing, you’ll often find her working remotely from cities in the US and abroad, kayaking on a lazy river or planning her next big travel adventure.