• Planning and overseeing new marketing initiatives.• Researching organisations and individuals to find new opportunities.• Finding and developing new markets and improving sales.• Promote the company’s products/services addressing or predicting clients’ objectives• Interpret data, analyse results using statistical techniques and provide ongoing reports.• Identify, analyse, and interpret trends or patterns.• Work with management to prioritize business and information needs.• Locate and define new process improvement opportunities.

• Plans and executes all web, database marketing, email, social media, and display advertising.• Designs, builds, and maintains our social media presence.• Measures and reports performance of all digital marketing campaigns and assesses against goals.• Identifies trends and insights and optimizes spend and performance based on the insights.• Brainstorms new and creative growth strategies through digital marketing.• Plans, executes, and measures experiments and conversion tests.• Collaborates with internal teams to create landing pages and optimize user experience.• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Identifies critical conversion points and drop off points and optimizes user funnels.• Collaborates with agencies and other vendor partners.• Evaluates emerging technologies.• Provides thought leadership and perspective for adoption where appropriate.