Smarter Contact is the #1 rated & highest converting all-in-one platform for real estate professionals. Build relationships, engage leads, close deals, and achieve your earning potential up to 8x faster with a text and voice messaging CRM built for conversion.

As CRO I lead all revenue-generating operations and teams, including marketing, sales, customer success, customer support, and client services.

• Grew ARR by 90% and increased NRR from 81% lows to 3-month averages of 111% within the first 12-months of my tenure while bootstrapped without any venture or growth capital.• Increased customer LTV by 94% from 12-month lows by strategically creating more marketing-led monetization and business expansion opportunities.• Increased ARPU by 27% while increasing customer LTV and decreasing churn by 6 basis points with a product-led growth strategy.• Decreased churn rate by 47% despite significant price increases and adding lower-priced plans to lower the barrier of entry for customers.• Exceeded month-over-month growth quota by 108% while achieving an LTVCAC ratio of 9:1 with marketing prioritizing sales enablement.• Produced a TTM Trial to Customer conversion rate of 84% while increasing user sign ups by 76%.• Increased monthly top of funnel MQLs by 2,350% while creating $710k in monthly sales pipeline volume or $8.5m annualized.• Established 5 primary growth channels and predictably scaled them growing my team from 1 to 9 while remaining capital efficient.• Restructured our team and deployed a marketing-first sales enablement growth plan resulting in a marketing to sales employee ratio of 31 while cutting payroll expenses by 188%.• Developed rolling 3-month product roadmaps in alignment with our product and market expansion strategy while still prioritizing developing user-suggested and revenue-generating product features.• Built cross-departmental processes and systems to automate tasks while increasing capital efficiency and reducing payroll expenses.• Leading all marketing teams, including operations, acquisition, product, growth, and demand generation.

As a Fractional CMO for software startups, I function as an extension of my client's in-house team to provide strategic advisory and direction for go-to-market and product-led-growth motions, and the development of marketing and sales teams.• Developed a GTM strategy and plan to predictably increase clients' outbound sales and marketing motion by 300% per hire.• Launched and managed demand generation programs for 4 client accounts resulting in $40m+ in sales qualified leads from marketing- led motions.• Conducted market research and segmentation to develop a new market development plan to increase clients' industry and geographical market share, resulting in a 10x opportunity expansion.• Monthly revenue yields reported an average performance increase per rep of 20%, expected to double after a 90-day ramp-up period.• Defined performance benchmarks and launched a new commission program for a client's sales and marketing departments, resulting in an 80% lift in at-work employee satisfaction.• Developed and established a client's customer success system and product-led-growth strategy to turn customers into champions within 90-days.• Increased marketing qualified leads by 400% for a client by systematically increasing prospecting output volume and improving sales cadence.• Audited marketing and sales outbound and inbound motions for 3 client accounts, resulting in missed and new opportunities worth $1.5 million in lost revenues.

ReplyBuy is the easiest way to start a conversation and close a sale. Their solutions enable businesses to collect payments with a simple text and manage one-to-one personalized conversations at scale.• Launched a mergers and acquisitions campaign that drew interest from Ticketmaster, Groupon, and ParkHub, and we ended up being acquired by Airship, a $100m/yr tech company.• Grew registered user base to 500k, customers to 350k, contacts on database to 2 million, 250 enterprise partners onboarded, and daily user interactions in excess of 4 million.• Successfully launched a new category product, grew revenue by 374%, customer base by 405%, increased ACV by 325%, and gross profit margins by 441%.• Led the restructuring of our business model to increase gross profit margins from 17% to 92%.• Produced and sustained an average month-to-month revenue growth rate of 20% and exceeded growth quota for two years in a row while achieving an LTV :CAC ratio of 6 :1.• Grew marketing-led sales pipeline to $20m+ in sales qualified leads.• Increased top-of-funnel MQLs by 1520% as the only marketing hire and predictably scaled out marketing channels with new hires.• Built a predictable and scalable marketing & sales system that allowed my overseeing departments to grow from a team of 1 to 10.• Created and deployed a GTM plan, messaging, and product-led growth strategy that exceeded growth quotas by 105% MoM.• Partnered with the dev team to create and follow a lean product development roadmap in alignment with our go-to-market strategy.• Hired, fired, trained, and mentored all marketing & sales part-time and full-time employees, contractors, interns, and agencies.Acquired on September 2020.

Lybae is a DTC beauty brand that empowers the modern millennial women towards self-love first. Lybae stands for - love yourself before anyone else.• Self-funded and started from scratch with zero seed funding and zerobrand equity.• Grew from zero sales to 100k/mo in revenue within 90 days of launch.• Hit projections in excess of 1 million dollars in revenue in the first year in business, with on-target projections to hit 2.5 million in year two.• Scaled PPC efforts from zero to 40k/mo in ad spend.• Dominated the top 5 English-speaking markets US, CA, UK, AU, NZ,IE, and DE .• Led the branding, planning, development and execution of all marketing, and advertising initiatives that drove company growth.• Acquired on February 2019.

Mommy's Supply is a DTC children's brand that empowers the modern millennial mother towards family-first.• Self-funded and started from scratch with zero seed funding and zero brand equity.• Grew from zero sales to $30k/mo in revenue within 90 days of launch.• Hit projections in excess of $250,000 dollars in revenue in the first year in business and sold with on-target projections of $600,000 dollars in year two.• Scaled PPC efforts from zero to 10k/mo in ad spend.• Led the branding, planning, development and execution of all marketing and advertising initiatives.• Acquired on September 2018.

Funnel Bee is a digital-first marketing agency specializing in helping businesses grow with the Facebook ads platform.• Founded, self-funded, and lead a team of remote digital marketers who specialized in helping businesses generate leads, sales, and clients through Facebook ads.• Owned the entire process from start to finish by offering the setup, creation, optimization and ongoing management of Facebook ads.

Sparkly Whites is a DTC healthcare brand for the busy working professional looking for a brighter smile without dentist visits.• Self-funded and started from scratch with zero seed funding and zero brand equity.• Launched the brand by on-boarding 250 big and micro-influencers with a total audience reach of 10 million followers.• The results of the campaign were in excess of $100,000 in sales within 90 days of launch, and it gave the brand continued momentum in terms of sales for the following months.• Led the branding, planning, development and execution of all marketing and advertising initiatives.• Acquired on March 2018.

Dominate Web Media is an ad agency that specializes in building, managing and optimizing large scale Facebook ad and Instagram ad campaigns at a positive return on ad spend.• Created relevant content our customer avatars needed and desired with the goal of driving conversation and building community.• Created and produced innovative ideas for branding, advertising campaigns, and digital marketing.• Designed creative and produced content for branding and advertising across all major social media platforms that reached millions of people around the world.• Produced, directed and edited all digital product training consumed by hundreds of students and responsible for producing the top 10% of Facebook advertising experts in the space.• Responsible for 3 million dollars worth of ad spend each month for dozens of clients in both b2c and b2b across industries ranging from health and wellness, personal growth, beauty, and cosmetics, among others.• Acquired by Tier 11.

• Advised the executive team at Groom Ninja, a DTC brand, on website conversion rate optimization.• As a result of their team implementing my advice and recommendations, the company saw an immediate increase in average cart value of 30% from existing traffic.

• Advised the executive team at Light Form Film, a video marketing agency, on new business models and strategies to systematically and efficiently scale their agency from 6 figures to 7 figures and beyond.• As a result, they acquired notable clients - Amazon, TEGNA, NAB, and Narratively.

• Contributing writer to the #1 Amazon Bestselling book on Marketing and Sales - "The Ultimate Guide to Facebook Advertising".• Published by Entrepreneur Press and distributed in Barnes & Nobles and other bookstores all over the world.

• Responsible for the production and distribution of digital marketing creatives for media broadcasting, online syndication across advertising and social platforms, and live audience experiences.• Ensured media was deployed in the proper format and delivered at the right time across all offline and online distribution channels.• Increased media production standards to ensure native content distribution across all mediums.

• Produced marketing creative assets and customer stories that captured, highlighted, and retold real-time stories in a linear and non-linear format.• Led the direction, creative, artistic, and technical production of creative assets.• Responsible for inventory tracking, preparation, and maintenance of all production equipment.• Supervised and directed the production team to work cohesively and efficiently to produce the right content to tell a congruent story.

• Directed and produced marketing campaigns for live events syndicated across online channels for clients such as Liberty Tax, Cox Communications, Kam Kares, Still Hope & the annual Hampton Jazz Festival.• Collaborated in the production of marketing campaigns for artists such as the Newsboys, Casting Crowns, Jill Scott, Jennifer Hudson, and Fantasia, to name a few.• Produced and launched Gabriel Alexander’s debut single campaign for “So What”.• Directed, produced, and launched marketing campaigns for fitness icon Ashley Horner.

• Launched the Solo Stove Kickstarter marketing campaign in collaboration with Camp Trend.• Our Kickstarter marketing video helped crowdfund $1,176,641 dollars in product presales for Solo Stove and helped successfully launch their second product to market.• The launch of this marketing campaign exceeded sales from their first product by 1174%.

• Produced marketing creative assets and customer stories that captured, highlighted, and retold real-time stories in a linear and non-linear format.• Provided real-time coverage of live corporate conventions and conferences.• Facilitated the installation, setup, and operation of all event-related production.

• Directed live productions, operated digital media and live cameras during services, conferences, and theatrical plays.• Responsible for smooth broadcasting and mixing of live productions.• Creatively ensured proper light exposure, framing, and camera movement.

• Directed actors, made artistic and technical decisions in relation to the image, and was directly responsible for the visual style of the film.• Responsible for inventory tracking, preparation, and maintenance of all production equipment.• Operated cameras on the field or in a studio using a combination of lighting, framing, and camera movement to achieve the desired look.• Supervised and directed the camera crew to work cohesively and efficiently to produce the right content to tell a congruent story.

• Oversaw all projects from conception to completion.• Produced all kinds of multimedia assets to tell a non-linear or linear story.• Creatively produced intro and outro sequences, music, graphics, and effects.• Wrote scripts and edited video footage into segments to tell a cohesive story with the use of sound bites, music, graphics, special effects, and sound effects.• Produced rough cuts and final cuts of single and multi-camera setups.

• Ensured video and photography coverage of all events, such as live services and conferences, retreats, social gatherings, community outreach expeditions, and international missions.• Produced content to be presented to a live audience and through social media.