Josh M. Email and Phone Number
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Accomplished marketing executive with a record of delivering the growth required for enterprise SaaS businesses to achieve escape velocity. My two former employers Logi Analytics and Brightspot achieved equity events.My success has been in working with companies in $15M - $40M ARR range and need marketing to drive their next stage of growth. By developing a resonant brand story, delivering a consistent narrative across the buyer journey, delivering expert thought leadership, and instituting programs and processes to build pipeline my marketing teams drive scalable growth and elevated brand authority.Living a bootstrapped professional lifestyle and working with a shoestring budget has made me extra creative, forced me to invest strategically, and continuously improve and optimize my marketing operations. I also enjoy investing time forging bonds with senior leaders across my market. I served 2-years as the first VP of Marketing for the Space Force Association DC Chapter. I initiated and executed a national outreach strategy in support of local American Society of Military Comptroller chapters putting our thought leaders in front of valuable decision makers. This effort earned us the Distinguished Corporate Member of the Year from ASMC.All these activities expose me to new approaches, fresh perspectives, and other experts to provide suggestions and wisdom. It feeds my interdisciplinary mindset which focuses on learning from a range of industries, different time periods, and varied experts.This dedication and focus has led to results, most recently at Decision Lens. Since joining in 2020 and pivoting our go-to-market towards the public sector (a notoriously difficult direct sales SaaS environment) marketing has with little growth in budget increased its contribution to pipeline over 15x to more than $12M.
Decision Lens
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Chief Strategy OfficerDecision Lens Oct 2024 - PresentArlington, Va, UsEstablishing and executing a growth strategy for Decision Lens as it leverages investment from Diversis Capital to rapidly meet its mission of helping the government modernize how it prioritizes, plans, and funds. -
Chief Marketing OfficerDecision Lens Jan 2022 - Oct 2024Arlington, Va, Us -
Executive Vice President, MarketingDecision Lens Sep 2020 - Jan 2022Arlington, Va, Us -
OwnerThe Mountain Innsider Sep 2023 - PresentBuilding a hyper-local lifestyle brand to drive interest in and awareness of a real estate investment located at Wintergreen Resort in Virginia.
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Executive EditorThe Future Of Ppbe Oct 2022 - PresentArlington, Virginia, UsIn this role I am responsible for the creation of the website, the curation of content and the identification of material germane to our readers. -
Co-Founder And Co-Organizer: Nova ProducttankMind The Product May 2018 - Jun 2021London, London, GbInitiated the launch of the Northern Virginia ProductTank. Recruited co-organizers and partnered with Mind the Product to set-up the group. Once established partnered with co-organizers to recruit sponsors, secure hosts and find speakers. The goal of the ProductTank is to provide a community for Product people in NoVA to network, solve problems and have the opportunity to meet with like minded peers. Currently establishing a job board, ongoing networking opportunities and other ways to keep people engaged. -
Vice President MarketingBrightspot Mar 2019 - Sep 2020Reston, Virginia, UsBuilding a multi-channel digital marketing operation to build brand awareness for our CMS Brightspot, implementing complex marketing programs which turn leads into opportunities, creating better insights with a revamped data/analytics strategy and developing new go-to-market messaging to differentiate our company.Some key achievements include; Overseeing our best year of new logo acquisition, providing oversight on demand-gen programs which saw us increase paid leads 5x and lower CPL by 75%, implemented programs that are resulting in more opportunity generation every month. -
Sr. Director Of Product MarketingBrightspot Jun 2018 - Mar 2019Reston, Virginia, UsDeveloped the research and collateral to establish a full-lifecycle sales and marketing program with more efficient lead-gen programs and vastly improved lead lifecycle management.Some key accomplishments include:Persona Research: Conducted extensive research and data analysis to understand our buyer, connect marketing programs to their pains and create sales education material which resulted in more meaningful conversations. The result..improved sales/marketing efficiency - lower CPL, higher conversion.Competitive Analysis: Developed a competitive analysis approach which provided ongoing support for both for in-flight high-value opportunities and as the basis for points of differentiation in our marketing programs. This content was used for white papers, blogs and as the basis for several comprehensive marketing programs and has been amongst our most popular collateral.Thought Leadership: Established the voice of thought leadership for the company. Generated many ideas - deeply rooted in market research - which established us and independently credible on topics from brand storytelling to microsites. I also personally contributed to many of our webinars, wrote blogs and served as the voice of the company on independent podcasts. -
Director Of Product MarketingLogi Analytics Apr 2016 - May 2018Mclean, Va, UsOversaw the company’s transformation from an unfocused marketing approach to one narrowly focused on targeting application teams. This work included creating new company positioning, in-depth buyer persona, ideal customer profile and additional sales and marketing enablement. -
Director, Applications Research ServicesStrategy Analytics Jul 2014 - Apr 2016Needham, Massachusetts, UsAt Strategy Analytics I focused on launching new products (during my two times working for the company) as a way to expand our market while increasing our share of wallet with existing customers. In addition to developing products, writing product requirements and managing data collection I also created thought leadership to promote awareness and implemented demand-gen strategies to capture and nurture new leads. -
Director, Tech, Telecom And GovernmentComscore, Inc. Apr 2013 - Jun 2014Reston, Va, UsAt comScore, I was responsible for new and expansion business for the tech, telecom and government team. In this role, I partnered regularly with the analyst team to ensure customer satisfaction and worked with marketing on lead-gen efforts. Serving in a sales role provided me with critical product skills that would be useful in later roles including: Customer Acquisition/Retention, Lead Generation, Sales Process and Event Support. -
Director, Apps ResearchStrategy Analytics Jan 2010 - Mar 2013Needham, Massachusetts, UsLaunched Application Opportunities – a successful research service - by identifying market opportunity, creating a meaningful research agenda, and building a robust database to power our analysisServed as a strategic consultant to top mobile ecosystem players understand the importance of the app market during its infancyDeveloped one of the most reliable – and granular - application forecasts for iOS and Android which has proven to be more than 99% accurate as recently as December 2015Recruited a still running 1,000+ developer panel for bi-annual surveys allowing us to maintain the pulse of the developer community and secure several high profile clients -
Senior AnalystVdc Research Group Jul 2009 - Jan 2010Southborough, Massachusetts, Us -
Senior Analyst, Consumer Electronics & Digital HomeYankee Group Oct 2006 - Jul 2009Boston, Ma, UsConducted strategy sessions for client's senior management teams to advise on individual corporate strategy in the newly connected worldCreated a user driven forecast model which empowered clients to understand how small shifts in market conditions could impact connected device growthCreated the Anywhere Consumer Segmentation which provided insight into the profile and behavior of consumers adopting connected devicesManaged a team of senior analysts tasked with implementing a new survey methodology which allowed for more frequent gauging of consumer sentimentInitiated internal efforts to increase usage and implement best practices for social media including blogging and podcastingServed as a key resource for the media, at trade shows, and industry journals -
Research AnalystIdc Aug 2003 - Jul 2006Needham, Massachusetts, UsRecognized the disruption internet video would have on content owners and pay TV providers and provided strategic guidance to turn threats into opportunitiesProduced one of the industry’s first internet video forecast highlighting how upstarts like YouTube were poised to disrupt traditional media Picked the winning side of the Blu-ray/HD DVD battle to ensure clients only invest in the winning technology Authored and altered IDC’s annual global consumer video survey to focus on emerging consumer behavior in relation to new media distributionDeveloped and executed a research agenda focused on mitigating emerging threats, preserving revenue streams, and the value of content rights
Josh M. Skills
Josh M. Education Details
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Babson CollegeBusiness
Frequently Asked Questions about Josh M.
What company does Josh M. work for?
Josh M. works for Decision Lens
What is Josh M.'s role at the current company?
Josh M.'s current role is Chief Strategy Officer @ Decision Lens // Vice-Chair SDFM Corporate Advisory Group // Founding Board Member Space Force Association DC.
What is Josh M.'s email address?
Josh M.'s email address is jm****@****ens.com
What is Josh M.'s direct phone number?
Josh M.'s direct phone number is +175725*****
What schools did Josh M. attend?
Josh M. attended Babson College.
What are some of Josh M.'s interests?
Josh M. has interest in Blogging, Cooking, Reading, Photography, Creative Writing.
What skills is Josh M. known for?
Josh M. has skills like Product Marketing, Writing, Survey Design, Mobile, Social Media, Strategic Partnerships, Public Speaking, Mobile Strategy, Digital Strategy, Survey Development, Market Intelligence, Blogging.
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