🔸Market analysis and research were conducted, including trends, consumer preferences, and competitive insights, as well as an analysis of the creative industry market and the overall state of the Armenian market.🔸CJM and sales funnels were developed to enhance customer experience and improve sales effectiveness.🔸Work regulations for the marketing and sales departments were created, along with short-term and long-term marketing and strategic planning.🔸Marketing strategies, including SMM and digital marketing, the creation of a new company website, and web development management, were implemented.Corporate PR management, brand management, and the development of an updated corporate style were overseen.🔸Collaborations with partners and clients were organized and managed, and customer retention and loyalty programs were implemented.🔸Company participation in external events was organized, and campaigns for customer acquisition through various channels were managed.🔸Tools for customer base interaction were created (conducting NPS, CSI, in-depth interviews, surveys, and questionnaires).🔸Marketing technologies were implemented to improve analytics, enhance marketing efficiency, and optimize business operations.

🔸Conduct market and industry research to identify trends, opportunities, and competitor activities.🔸Develop and implement the company's marketing and communication strategy to ensure alignment with business goals and enhance brand positioning.🔸Lead and execute comprehensive marketing strategies for assigned projects🔸Lead SMM and digital marketing🔸Spearhead the development and implementation of a new company website, overseeing all aspects of web development.🔸Manage and enhance the company’s social media profiles, ensuring strong brand visibility and engagement.🔸Drive corporate PR efforts and ensure consistent brand messaging across all platforms.🔸Oversee SERM and monitor the company's online presence, maintaining a positive reputation across digital channels.🔸Lead brand management initiatives, including the development of an updated corporate style.🔸Foster and manage collaborations with key partners and clients to drive business growth.🔸Implement strategies for customer retention, including the design and execution of a loyalty program aimed at strengthening long-term relationships with clients.

🔸Project Initiation:Defining the business goals and company's needs. Developing a project plan and defining key objectives and success parameters (KPIs and relevant metrics for project measurement).Auditing and analyzing project information.Project Planning:Determining the scope of work, budget, and resources. SWOT analysis: Identifying risks and developing a risk management strategy. Developing a Product Roadmap. Managing the project team.🔸Marketing and PR Projects:Creating a Customer Journey Map. Developing Marketing and Communication Strategies and Brand Platform. Conducting customer development (custdev) and in-depth development (deepdev) interviews as part of research. Researching brand loyalty and audience satisfaction (NPS, CSI). Creating content plans for social media and contextual marketing. Editing and optimizing texts for search engine results.Analyzing relevant channels for brand promotion. Formulating and testing hypotheses for brand promotion. Analyzing UX (user experience) and UI (user interface) of project online platforms. Engaging with PR platforms (social media, Telegram channels, bloggers, podcasters, media). 🔸Project Monitoring:Monitoring work execution and adherence to the schedule. Budget and resource management, engagement of subcontractors (target, SMM, SEO, digital, designer). Evaluation of the quality of completed work.🔸Managing 5-6 projects simultaneously, providing timely reporting, and adjusting plans as necessary.

Working in the marketing department team of a regional real estate developer. Created PR division, adapted 4 specialists. Creation, adjustment and execution of PR strategy. Market and TA analysis: conducting PR research without involving agencies (NPS, CSI, brand awareness, visibility of image advertising, retrospective analysis of media presence). Effective implementation of projects: from concept planning to evaluation of results. Public speaking and preparation for board members' speeches. Real estate presentations. Company branding: from strategy development to implementation. Creation of work regulations for subdivision employees, original BTL regulations, emergency regulations, writing and implementation of original information policy of the company. Work with PR of subsidiary organizations: plant, oil production company, oil refining, industrial waste processing, - branding, creation of the concept of museum opening, project management.

Work with geo-information resource 2gis. Leading the marketing department (4 subordinates in 4 cities, remotely). Creating marketing strategy, adjusting projects for successful implementation, 100% realization of media plans, presentation of department reports. Working in pandemic conditions: adaptation and reassembly of marketing strategy taking into account changes in the environment of consumers and clients.

Worked as a consultant to improve business processes (marketing and sales). Implemented CRM, BitRix in the work of the printing house, expanded the customer base, attracted partners from another city for profitable transportation of orders.

Sales of advertising on the media holding's carriers. Expansion of the client base. Leading a sales team. Negotiations with top executives of companies and marketers. Conclusion of annual contracts, extension of current contracts. Implementation of proposals for new placement packages for clients. Implementation of a new system of teamwork with the involvement of employees to maintain document management separate from sales.

Specialist in sales of elite real estate in the marketing and sales department. Development and implementation of the developer's positioning in the elite real estate segment. Consultations and demonstrations of real estate objects, development of presentations of objects, documentary support of transactions.

Work in a large media holding, radio stations Europe Plus, Retro FM, Road Radio, Red Army, Sport FM, media monitoring program ScannerMedia. Consultations and sales of advertising on radio carriers; creation, support, sales and post-production projects. Leading a group of new specialists, training in sales and specifics of radio advertising. Courses on NLP, public speaking, sales.