Improve adoption of the "Airtel Thanks" app for new and existing Airtel customers across all business lines.Constantly grow a Monthly Active User (MAU) of 93 Mn+ and a Daily Active User (DAU) of over 16 Mn.Develop and execute go-to-market (GTM) strategies for new product launches and feature releases. Collaborate with product managers to understand product vision and objectives.Collaborate closely with UX, Marketing, Engineering, and Data teams to drive product and feature… Show more Improve adoption of the "Airtel Thanks" app for new and existing Airtel customers across all business lines.Constantly grow a Monthly Active User (MAU) of 93 Mn+ and a Daily Active User (DAU) of over 16 Mn.Develop and execute go-to-market (GTM) strategies for new product launches and feature releases. Collaborate with product managers to understand product vision and objectives.Collaborate closely with UX, Marketing, Engineering, and Data teams to drive product and feature growth.Design and optimize retention campaigns to significantly reduce churn and boost D7/D30 retention rates.Use rapid experimentation through A/B testing on traffic and funnel enhancements to deliver an immediate impact on KPIs.Conduct consumer research to identify needs and pain points, and generate growth ideas that are backed by data-driven analysis and a deep understanding of the consumer.Plan and execute comprehensive marketing campaigns across various channels- Push notifications, SMS & WhatsApp.Understand various components and drivers of growth, ranging from organic business growth to digital growth through paid and unpaid channels. Show less

Designed and planned a global Push Notification & CRM calendar across India, UAE & Lebanon.Achieved a 30% increase in user engagement by strategically aligning push notifications with user preferences and behavior. Implemented churn reduction strategies, resulting in a 15% decrease in customer attrition.Increased user engagement by implementing gamification elements, resulting in a 25% increase in overall user interaction and retention.Hands-on experience with web re-engagement… Show more Designed and planned a global Push Notification & CRM calendar across India, UAE & Lebanon.Achieved a 30% increase in user engagement by strategically aligning push notifications with user preferences and behavior. Implemented churn reduction strategies, resulting in a 15% decrease in customer attrition.Increased user engagement by implementing gamification elements, resulting in a 25% increase in overall user interaction and retention.Hands-on experience with web re-engagement platforms: CleverTap & SendGrid. Show less

Lead the outsourced Communication team of 35, overseeing operations in India, UAE, Indonesia, and Australia markets.Empowered team members with skills enhancement programs to improve product knowledge and communication.Fostered a culture of creativity, risk-taking, and continuous improvement.Conducted quarterly performance reviews and cultivated a pleasant working environment that inspired team collaboration.

Lead the 3rd party process, to drive quality and efficiency metrics.Assist management with the hiring process.Manpower Planning for new geographic markets.

Sourced, curated, and updated content for Zomato webpage & app, ensuring a user-friendly experience.Collaborated with the Central Strategy, Sales, and Online Ordering teams, managing content for all business verticals.

Managed day-to-day operations, strategic planning, and team management.Introduced efficient inventory control measures, optimizing stock levels, and minimizing expenses.Navigated startup challenges with resourceful problem-solving, fostering a culture of adaptability and resilience.