Digital Marketing Manager
Hyderabad Area, India
• Devising strategies to drive online traffic to the company website.• Managing all SEO programs, including link building, in conjunction with agencies• Utilising a range of techniques including paid search, SEO and PPC• Managing all paid search and display programs across Google, Facebook and other platforms• Managing online brand and product campaigns to raise brand awareness• Responsibility for planning and budgetary control of all digital marketing• Evaluating… Show more • Devising strategies to drive online traffic to the company website.• Managing all SEO programs, including link building, in conjunction with agencies• Utilising a range of techniques including paid search, SEO and PPC• Managing all paid search and display programs across Google, Facebook and other platforms• Managing online brand and product campaigns to raise brand awareness• Responsibility for planning and budgetary control of all digital marketing• Evaluating customer research, market conditions and competitor data• Tracking conversion rates and making improvements to the website• Optimising the website for search engines• Developing and managing digital marketing campaigns• Overseeing the social media strategy for the company• Managing the redesign of the company website• Improving the usability, design, content and conversion of the company website• Web analytics and reporting• Review new technologies and keep the company at the forefront of developments in digital marketing• Review new technologies and keep the company at the forefront of developments in digital marketing• Accountable for social media strategy across all current social platforms• Accountable for social media content creation and digital production including blog• Conceive, create and execute innovative online media & marketing programs• Identify and develop integrated partnership / sponsorship strategies to meet brand goals• Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners. Show less