Keith Russell Email & Phone Number

Dublin City, County Dublin, Ireland

- Design and implement majority of IRS+ digital marketing strategies including our marketing database, email, and all advertising digital campaigns.- Work closely with Brand Development department. - Develop and monitor paid and organic campaigns.- Plan and manage IRS+ social media platforms and website.- Prepare accurate reports on our marketing campaign’s overall performance.- Coordinate with advertising and media agencies on client briefs and KPIs. - Identify the latest trends and technologies affecting IRS+ and client industries.- Evaluate important metrics that affect IRS+ website traffic, service quotas, and target audience.- Work with sales team to brainstorm new and innovative growth strategies.

County Dublin, Ireland

Worked with multiple companies from different industries on digital campaigns. including: - SEO- Email Marketing- Display Advertising- PPC campaigns

Dublin, Leinster, Ireland

- Ensured all campaigns and communications were in line with ISPCA Strategic Framework. - Researched, planned, reported and coordinated campaign material in line with agreed plans and approved timelines for all digital platforms.- Identified relevant advocacy opportunities at local, national and European level liaising with European organisations in collaboration with the PR Manager and the CEO.- Generated SEO reports. Created competitor analysis reports. Devised a PESTLE analysis and overall digital strategy for all online activities. - Created and uploaded regular engaging content (visually and technically) for all ISPCA digital platforms (website, email, social media channels) and maximising Google Ad and FB Ad campaigns. - Monitored, evaluated and reported on all digital campaigns (Google Analytics, Search Console, Google Ads, Social Media channels). - Worked cross-functionally as required, communicating with various departments regarding upcoming campaigns and timelines.- Ensure compliance with the data protection, maintaining confidentiality and following ISPCA policies and procedures.

Dublin, Leinster, Ireland

• Researched and implemented Social Media Marketing & Ad campaigns – Facebook & Google• Embedded and reported on Conversion tracking code (pixel) and Google analytics • Reporting on page visits, weekly total people reached, people engaged, response rate and total page likes, Facebook pixel (Conversion tracking), audience insights.• Created Online Research - Conducting a competitors analysis on digital marketing strategies (onsite & offsite)• Conducted SEO Audits and submitted reports in compliance with agreed deadlines

County Dublin, Ireland

Took time out to concentrate on my family. During this time i finished a Level 7 QQI award in Digital Marketing with Dublin Business School. Also a Professional Diploma in Search Marketing from The Digital Marketing Institute.

• Co-ordinated, designed and scheduled entire email-marketing campaigns • Organised, implemented and maintained marketing lists of over 10,000 customers• Record high traffic to their website from my e-marketing campaigns (60% increase)• As a result 6 accounts per week were created as opposed to two previously • Dealt with customers on an hourly basis, developed excellent phone manner skills• Calculated pricing/quoting, dealt with freight/logistical enquiries • Became proficient using CRM (Microsoft Dynamics)Communicated with management and operations team on a daily basis

Dublin

Dublin

Dublin

Google Analytics

Certified by Google in Google Analytics

Adwords

Certified by Google in Search Marketing

Diploma, Digital Marketing, Level 7

Digital Marketing / Search Marketing

Professional Diploma in Search Marketing

Prepress/Desktop Publishing And Digital Imaging Design, Diploma Fetac Lever 6

Adobe Creative Suite

Web Page, Digital/Multimedia And Information Resources Design, Diploma Level 5

Ecdl

Microsoft Office