Les Green Email and Phone Number

Serving as a strategic advisor to innovative footwear innovation lab and venture studio that is providing creators of all kinds the ability to build their brands through footwear. Advising on marketing and strategy for the organization and creator partners.

Transforming an iconic basketball publication into a modern media company while providing strategic, financial, and operational leadership for the entire organization including E-Commerce, Editorial, and Partnership Sales. Focused on developing new areas of business, and continuing to keep the brand as the authority in the space.

Led the marketing organization for a leading creator services company that provided end-to-end commerce solutions for content creators• Initiated and executed a full re-brand for the company that positioned it for future growth and expansion of it's user base• Launched several new products with full funnel marketing plans that led to increased acquisition rates as well as increased revenues from existing users• Established a true direct marketing strategy that built community and activated the user base

Led the brand team for Nike's industry leading digital customization business unit. Tasked with driving a cross-functional offense while creating the vision for the future of Nike customization across our entire direct to consumer organization.• Launched industry leading collaborations with several high-profile brands that brought record levels of traffic and conversion to the platform.• Led a complete rebranding of NikeiD to Nike By You from consumer research to creative development through final implementation

Led the cross functional marketing team responsible for developing all Nike Mexico marketing initiatives supporting products and services across multiple categories including Running, Sportswear, Football, and Training. Responsible for maintaining a consistent voice across all brand drivers that is locally relevant and true to the principles of the brand.Led a marketing team of 35 members including 12 direct reports.Launched an integrated national campaign delivering the Mexico point of view around the journey to World Cup 2018, that earned over 13M in reach and 7M in digital engagement.Selected as one of Mexico´s leading marketers to participate in the keynote panel Marketers State of Mind for Latin Americas first Advertising week in Mexico City in 2018.

Led the cross functional marketing team responsible for developing all Nike Africa marketing initiatives supporting products and services across multiple categories including Running, Sportswear, Football, and Training. Responsible for maintaining a consistent voice across all brand drivers that is locally relevant and true to the DNA of the brand.+ Over a 2 year period led a team that achieved record levels of consumer engagement leading to consistent revenue growth for six consecutive quarters.+ Launched the Nike.com e-commerce platform in three African countries and established our business unit as a source for best practice initiatives and global marketing talent.+ Earned numerous awards for the brand in South Africa including the Sunday Times Generation Next Award for Coolest Brand, Coolest Clothing Brand, and Coolest Footwear brand for 2015 and 2016.

Led the cross functional brand management process for developing global marketing initiatives supporting products and services across multiple categories including Basketball, Sportswear, and Football. Focused on product storytelling through the lens of performance innovation, elite athletes, and lifestyle.+ Drove the cross functional marketing plans and campaign development for Nike Sportswear with a speci c focus on our premium apparel proposition as well as our basketball inspired apparel and footwear, while managing a marketing budget of over 35 million dollars.+ Led the development of a 3-year brand plan for the Nike Sportswear category that informed marketing teams around the world on strategic priorities, brand principles, and a new positioning for the category.+ Member of the brand team responsible for all of Nike’s London Olympics marketing initiatives including the launch of a brand new digital proposition, Nike+ Training.+ Brand lead on a team responsible for growing a new business unit for Nike that earns over 5 million dollars in revenue and a charitable giveback of 500K over a three year period.

Provided account planning and strategy for several Nike brand categories including Athletic Training, Football, Soccer, and Livestrong. Discover and develop relevant consumer and cultural insights in order to ensure the creation of relevant and effective communications by collaborative agency teams.• Led and managed the strategic direction for multiple categories collaboratively with Nike brand teams and internal creative team.• Developed creative briefs for all creative projects across multiple categories and seasons.• Conducted and analyzed primary and secondary research in order to stay informed about various relevant consumer targets.• Represented the consumer truth and point of view in all communication develop- ment

Assisted in the development of truth’s (anti-tobacco campaign) brand strategy, while managing all of the marketing communication initiatives including interactive, grassroots, print, outdoor, television, and broadcast radio. Administered a budget of $2.9 million, managed two direct reports, and directed multiple agency relationships. Developed and directed key strategic partnerships with various entertainment and lifestyle brands including fuse TV, Atari, Virgin Mobile, AND1 Basketball, Vans WARPED Tour, and Karmaloop.+ Led a team, comprised of several agency partners that executed 227 grassroots events nationwide, directly reaching over 2.3 million youth between 2004 and 2006.+ Co-developed a six episode documentary style television series with fuse TV that was the highest-rated show (40% over average) in fuse’s lineup of programming for 2006.+ Championed the truth brand’s foray into online social media, managing the integration of a dynamic presence on all major social network sites which led to a 230% increase in weekly unique visitors over a six month period.+ Key member of team that won almost every major advertising award, but more importantly, was responsible for 450,000 fewer teen smokers and saving $1.9 billion dollars in health care costs to society.

Managed client relationships and ensured the execution of all of the agency’s activations, services, and initiatives. Developed a deep understanding of clients’ business needs and subsequently found ways to match those with the agency’s capabilities.+ Managed client relationships for brands such as: truth, Adidas, Current TV, Nissan, Nintendo, and Timberland.+ Demonstrated the clients’ return on investment, through detailed reporting that outlined the cost, reach, and impact of the agency’s efforts.+ Hired, trained, and supervised teams of field managers and brand ambassadors for various marketing programs.