Nakyung Lee Email & Phone Number

Paris, Ile-De-France, Fr

As the only digital marketing manager in the Korea marketing group, I am leading localization of the group's digital strategy guidelines. I manage KPIs for social media, web, and eCRM by brand. -Develop and execute localized social media strategies in line with global guidelines for all brands.-Develop KPI’s and optimize paid and organic social programs to drive growth by combining data and behavioral insights across all social channels.-Manage paid media planning with a region media desk(Facebook, Instagram, YouTube) and local agencies.-Manage various tools in the HQ to read social media trends and measure the efficiency of advertising.-Generating creative content for the Ballantine’s SNS channel.-Issued Monthly Trend Report about latest social trends; stay abreast of new social platforms and best practices, and provide competitive social analysis for Brand Managers.-Accountable for the development and the implementation of a comprehensive and successful roadmap to maximize subscriber acquisition, engagement, and retention through a variety campaign for all brands.-Establish workflows within the Brand managers and across the organization to create seamless campaign creation and delivery.-Project management of the platform’s deployment across the Asia region, HQ, Brand Company, Duty-free Company, in straight relationships with the IT departments.-Lead Ballantine's domestic & duty-free joint eCRM. -Development and execution of localized web strategies, in line with global guidelines.-Run a search trends analysis with Web Traffic Capture and ensure the matching of brands pages with the current keywords performance. -Lead development websites of Ballantine's official & VR experience & CRM -Leading various projects to set up a digital marketing environment in the Korean market, in line with global guidelines.

서울시, Kr

To diversify the professionalism of digital marketing, I changed my position to CRM Marketing Manager. I have experienced segmented target marketing, especially for 3.8 million customers using membership apps.-Operate CRM campaign with 7.5 million customers and conduct membership app marketing with 3.8 million members.-Implement and optimize the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle-Manage analysing, leveraging, and segmenting customer data and translate them into targeted activities to drive acquisition, retention, and incremental sales. -Manage to plan and develop CRM animation plan, product offers, managing campaign/programs. Accordingly, create communication messages and means aligned with marketing guidelines, in a creative and timely manner.-Work closely with all departments to ensure the CRM works effectively for all aspects of the Product Buyer Group(BM)-Proficiency with SQL

서울시, Kr

As a digital marketing manager, managed SNS for customers through an alliance campaign project and provided the contents to 380M members of Membership Apps and 520,000 followers through social media channels.- Lead the development, maintenance and ongoing evolution of Homeplus’ overall Social Media strategy in the Korea, analyzing results on an ongoing basis, establishing best practices and overseeing the implementation across Sales, PR, Product buyer and e-Commerce.- Developed and implemented data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market.- Monitored and analyzed the performance of the campaigns and conducted monthly reports.- Developed and executed digital advertising campaigns such as owned media(Instagram, YouTube, Facebook, Naver blog) and paid media(Naver DA, Kakao Biz board, SMR., etc.) within budget and scope of objectives.- Planned to viral marketing campaigns roadmap such as influencer, YouTuber, Instagrammer, power blogger and Naver community marketing. - Worked cross-functionally with PR, Design, Product Buyer Group and external creative agencies to compliment high-profile title campaigns.

ALO, a startup for eyewear design & retail brand with in-house ophthalmic service, introduced an innovative retail and marketing method of “Eyewear Branding” for the younger market, with marketing focused mainly on integrating design, fashion, arts and music. Designs were created in alignment with the developing cultural and design trends. As a member of the original launch team and as a marketing manager, I successfully established and implemented strategies to introduce the concept above to the market and created a platform for a new era of eyewear retail. When I joined the company in 2009, annual sales were 300M won from 1 store. 4 years later, due to my contributions, the company operated 35 stores with 15B won in annual sales.•Brand Launching Project - Created the Brand Identity and Operations Manual-Planning brand concept, store design concept, product concepts, artist collaboration, display and POP guidelines, advertising and communication strategy and store operations guides, etc. •Collaboration Project -As the project leader, worked with trendy fashion and cosmetics brands to deliver differentiated products and brand images. All limited production products were sold.-ALO by JUUN.Jn: Successfully conducted collaboration for high-end fashion brand JUUN.J and 2011 F/W Paris collection. Contract, advertisement, brochure, PR, Event, promotion, SNS, PPL and visual merchandising.-Others: Hyundai Motor i30, LG Household & Health Care Belif, Steve J &Yoni P, BrownBreath Management of annual communication planning and development of specific programs that support marketing objectives, strategies, budgets and schedules.-Managed all editorial responsibilities of various print communication and promotional materials, such as press releases, social media, brochures, POPs, and campaign announcements.-Supervised in-house and outside agency in the development of ad campaigns, websites, social media, and artist collaboration works.

, created by a brand consulting agency, is a magazine that deals with success cases and solutions on brand and marketing. As an editor who worked on the magazine from the first issue, I wrote over 263 pages in 62 articles, based on in-depth coverage and knowledge of branding and marketing. Particularly focusing on the following topics; entertainment trends, blog-driven social media and advertising.-Special Issue : Blog Branding (2008, Vol.5) -Pieces focused on blogs, the then most effective means of personal branding , were written exclusively on 28 pages, with interviews of six blog experts both domestic and abroad.-Interviewed 62 domestic marketing experts and 10 authors of international marketing publications.-Collaborated with the visual layout team to help design a style of print layout for the launch of a magazine.