Nakyung Lee Email & Phone Number

Paris, Ile-de-France, FR

As the only digital marketing manager in the Korea marketing group, I am leading localization of the group's digital strategy guidelines. I manage KPIs for social media, web, and eCRM by brand. -Develop and execute localized social media strategies in line with global guidelines for all brands.-Develop KPI’s and optimize paid and.

서울시, KR

To diversify the professionalism of digital marketing, I changed my position to CRM Marketing Manager. I have experienced segmented target marketing, especially for 3.8 million customers using membership apps.-Operate CRM campaign with 7.5 million customers and conduct membership app marketing with 3.8 million members.-Implement and optimize the CRM.

서울시, KR

As a digital marketing manager, managed SNS for customers through an alliance campaign project and provided the contents to 380M members of Membership Apps and 520,000 followers through social media channels.- Lead the development, maintenance and ongoing evolution of Homeplus’ overall Social Media strategy in the Korea, analyzing results on an ongoing.

• ALO, a startup for eyewear design & retail brand with in-house ophthalmic service, introduced an innovative retail and marketing method of “Eyewear Branding” for the younger market, with marketing focused mainly on.
• Brand Launching Project - Created the Brand Identity and Operations Manual-Planning brand concept, store design concept, product concepts, artist collaboration, display and POP guidelines, advertising and communication.
• Collaboration Project -As the project leader, worked with trendy fashion and cosmetics brands to deliver differentiated products and brand images. All limited production products were sold.-ALO by JUUN.Jn: Successfully.

, created by a brand consulting agency, is a magazine that deals with success cases and solutions on brand and marketing. As an editor who worked on the magazine from the first issue, I wrote over 263 pages in 62 articles, based on in-depth coverage and knowledge of branding and marketing. Particularly focusing on the following topics.