Everyone wants to grow their SaaS and you’re no exception. You’ve got the vision of the lifestyle you wantYou think that making your SaaS a success will get you thereBut here’s the thing: Growth is stagnant You’re trying all the playbooks. You’re trying to buy growth but you’re burning through cashIt feels like you change direction every weekThere’s no focus to your growth and it feels like no channel is going to workWhy are we so obsessed with running the same playbooks? Why is everything we do in SaaS growth safe? Because if you do something different and you get it wrong, you’re going to be seen as a failureYou’re afraid. It’s normalMost SaaS companies don’t work. Most marketing leaders don’t last longIt’s safer to stick to the norm. It’s safer to stay in your laneAt least that way, you can’t be seen as a failure when you fail. It’s just normalAnd this isn’t just about acquisition. It’s about the whole lifecycleCommon story: We want to make more money from our paying users but we don’t want to charge them more? Why? Because we’re worried they’re going to churnWhen I was a founder I felt exactly the sameI was constantly worried about what it would look like if I failed to build a companyAnd to avoid that, I tried to do everything not to fail I built a product that no-one really wanted and then added features whenever it looked like a big enterprise user might buy from usBut we ended up with a confusing product with confusing positioning and confusing messagingEvery marketing channel was painful and we consistently missed growth goalsSound familiar? You’re not aloneFear is causing you to stall. Let’s turn that fear into fuel