Maureen West Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Cambridge, Ma, Us

Toronto, Ontario, Ca

My role is to overhaul product and content marketing functions to re-establish the company as leader in content engagement. I define and implement product marketing strategies to focus on customers' business value and successful solutions. I align content strategy to facilitate buyer jobs as well as creating educational, tactical content. In addition, I initiate standardized approaches to product launches that support remote-working, cross-functional teams. I also mentor sales teams on improved messaging to boost sales and close deals.

Paris, Ile De France, Fr

Initiated a collective to bringing together product marketing managers across the Groupe for sharing information, aligning messaging, and creating compelling content to support consistent narratives. Developed and conducted workshops to identify and frame positioning and value propositions for viable marketing operations solutions.

San Francisco, California, Us

In my role as product marketing director at 6sense, I supported the company in its critical growth phase by collaborating with Product Marketing team on building and reinforcing key relationships within the organization, always keeping stakeholders informed.

Broomfield, Co, Us

At Conga, I directed and mentored a team of 4 product marketing managers for 6 products to establish Product Marketing as a function, defining roles and responsibilities, and project ownership. I also drafted and implemented vertical strategies, including identifying content needs, inbound/outbound assets, sales enablement, and necessary executive support. I additionally redesigned existing processes to focus on scalability.

In this function, I collaborated closely with Operations, Marketing, Product, and Sales departments, located in Vienna, Budapest, and London, to define and launch a standard go-to-market strategy across 17 global locations. I determined roles and responsibilities as well as process ownership. I put together a Pricing Committee to establish pricing models for existing and new customers and to keep stakeholders updated on new product rollouts.

Denver, Co, Us

Designed, implemented, and manage all aspects of company product marketing strategy andoperations. Mentor a team of direct reports to adopt a new strategic direction by focusing them oncritical activities and helping them adopt a leader mentality. Work closely with executive leadership to align business strategies with internal processes.

Leveraged proven expertise in marketing, product & service delivery, and business operations to assist clients with developing scalable, efficient processes that maximized efficiencies and supported rapid growth. Provided analysis and guidance on business systems that align product strategy with business needs.Worked with a client to develop forward thinking internal process on how to onboard and deliver products and services to their clients, supporting their rapid growth and development. Provided services to a client who, after a few consultative conversations, utilized the information to execute the company’s first, and successful, product launch.

Indianapolis, In, Us

Responsible for all aspects of go-to-market strategies for 9 product lines, working with Marcom, product, internal business systems, finance, and sales teams to define a launch process. Senior advisor to the product team and company executives on messaging, product positioning, and rollout strategy. Developed launch metrics to measure effectiveness and communicate the need for changes in marketing programs, sales adoption, and support knowledge to top executives.

Indianapolis, In, Us

Re-designed the SaaS account provisioning process working with the product and provisioning departments to standardize operations that reduced client delivery time for new accounts and consistently delivered accounts within 24 hours from contract close date. This significantly improved ROI, productivity, team communication, efficiency, and client satisfaction

Indianapolis, In, Us

Led cross-functional teams to define, gather, and analyze business requirements to implement company-wide financial and HR systems. Partnered with all business areas to review existing processes, mitigate risks, and develop communication plans that minimized conflict and increased adoption of new processes.

Indianapolis, In, Us

Implemented ExactTarget, a digital marketing platform, for clients ranging from small to Fortune 500 companies. Worked with cross-functional teams to improve the flow of communication and solve complex technical issues on projects. Interfaced with clients to develop a deep understanding of their engagement needs and provide a forward-thinking solution that allowed clients to grow their marketing programs.

Ms, Education

Bachelor Of Arts (Ba), English Literature (British And Commonwealth)