As the Group Head of Performance Marketing at La Vida Clinic, I am responsible for spearheading the performance marketing initiatives across three premier clinics: La Vie, La Vida, and Delia. In this role, I lead a talented team in developing and executing comprehensive marketing strategies aimed at driving patient acquisition and revenue growth.Key Responsibilities:Strategizing and implementing performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, and display advertising.Analyzing campaign performance metrics and leveraging data-driven insights to optimize ROI and drive continuous improvement.Collaborating closely with cross-functional teams to align marketing efforts with overarching business goals and objectives.Providing strategic guidance and mentorship to team members to foster their professional growth and development.Staying abreast of industry trends and emerging technologies to ensure La Vie Clinic remains at the forefront of performance marketing innovation.

"As a Group Head Media, I lead a dedicated team and drive client-centric solutions through expert client servicing, precise execution, and efficient operations.My daily responsibilities revolve around comprehending campaign performance and meticulously following optimization processes to achieve and manage our clients' business objectives. I embrace the following core principles:Establishing clear client success goals and expectations.Rigorously adhering to a comprehensive reporting template (daily, weekly, and monthly) because data is the ultimate communicator.Implementing and tracking best practices using a dedicated tasklist.A commitment to experimentation and continuous optimization.I've had the privilege of managing an impressive portfolio of clients, including but not limited to:Kaya Skin ClinicAesthetic by Kings CollegeTajmeel (Burjeel Holding)Apparel GroupDeem FinanceAl Maya SupermarketMarina HomesI have also adeptly managed a wide array of platforms, including:Google AdsMETA AdsDV360TikTok AdsSnapchat AdsGoogle AnalyticsVarious 3rd party platformsI take pride in my ability to optimize, innovate, and drive success in the ever-evolving landscape of digital marketing."

"As a Senior Manager Performance Marketing at Toppr, I led and managed a dynamic team with a primary focus on driving maximum business growth through app downloads and subscriptions.My daily responsibilities revolved around a deep understanding of campaign performance and the rigorous application of optimization processes to effectively achieve and control our client's business objectives.I successfully managed a range of platforms, including:Google AdsMETA AdsDV360Apple AdsGoogle AnalyticsVarious 3rd party platformsMy commitment to delivering results and driving app downloads and subscriptions has been a hallmark of my role at Toppr, contributing to the company's success in a highly competitive market."

Client - L'oreal (Leading Beauty brand)Paid Media Advertising. (Performance & Branding)Specialized in Facebook Ads & Google AdsRoles and Responsibilities - Client Management, Platform Analysis, Media Planning, Media Execution.

Visiting faculty at various institute in Mumbai for Digital Marketing course. (K.J Somaiya college, IIDE, TBD, Digital culture)

Client - Hotstar (Leading OTT platform in India), Citi Bank, The Leela Hotels, HERO Automobile.Paid Media Advertising. (Performance & Branding)Specialized in Facebook Ads, Google Ads and Programmatic advertising.Roles and Responsibilities - Client Management, Vendor Management, Platform Analysis, Media Planning, Media Execution.

Client - DSP Mutual Fund, Raymond, HDFC bankPaid Media Advertising. (Performance & Branding)Specialized in Facebook Ads, Google Ads and Programmatic advertising.Roles and Responsibilities - Client Management, Vendor Management, Platform Analysis, Media Planning, Media Execution.

Client - Colors TV, Welingkars, Seychelles Tourism, Disney and many others Paid Media Advertising. (Performance & Branding)Specialized in Facebook Ads, Google Ads and Programmatic advertising.Roles and Responsibilities - Client Management, Vendor Management, Platform Analysis, Media Planning, Media Execution.