Michael is a filmmaker with a deep and varied knowledge of the film/video industries. He has over 10 years experience working at a high level as a producer, director, director of photography and editor. Michael started his own production company in 2015, Nifty50 Ltd. This company was built to utilise his and business partner, Kaine Horey's unique skill set and over arching knowledge of the industry as a whole in order to bring television (TVC) production values to the growing world of online commercials and marketing content. His client list now includes world renowned brands like Breitling Watches, Jaguar Land Rover, Grey Goose Vodka, Warner Bros and Uber as well as corporate giants like Glory Global Solutions, Barclays, Reckitt Benckiser and Ernst & Young.Michael now splits his time between running and growing his production company and working as a freelance Director of Photography and Director for a number of other cutting edge agencies.