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Throughout my tenure at Pastel, promoted thrice for exceeding goals & delivering outstanding client service. For instance, grew the agency’s portfolio of clients by 150% (20 brands to 50 brands).Clients: Coca-Cola (Coke, Nutriboost, Max+), PepsiCo (Pepsi, Sting), Diageo (Johnnie Walker), Telenor, Panasonic, Shop.com.mm (an Alibaba venture), Abbott (PediaSure, Similac), Myanmar Beer, etc.• Contributed to Pastel’s growth story; from a budding ad agency to becoming one of the… Show more Throughout my tenure at Pastel, promoted thrice for exceeding goals & delivering outstanding client service. For instance, grew the agency’s portfolio of clients by 150% (20 brands to 50 brands).Clients: Coca-Cola (Coke, Nutriboost, Max+), PepsiCo (Pepsi, Sting), Diageo (Johnnie Walker), Telenor, Panasonic, Shop.com.mm (an Alibaba venture), Abbott (PediaSure, Similac), Myanmar Beer, etc.• Contributed to Pastel’s growth story; from a budding ad agency to becoming one of the largest Advertising & Events agency in the country. • Worked extensively with a range of world-class brands from Fortune 500 to Market leaders to Startups across CPG, Durable Goods, E-commerce, Finance, Hospitality, Health & Retail. • Strategic Account Lead for clients’ advertising efforts that represent $2.5 Million in annual agency revenue. • Lead, support & coach a team of 20 people including both direct & indirect reports. • Developed effective strategies and media buying plans for various brands such as Diageo, Ooredoo, etc, while also supervising the creatives & communications with meticulous attention to detail.• Conceptualized, led & supervised a successful campaign to break the Guinness World Record (Largest Human Image of Country) for Telenor. (Reach: 50 Million; also made it to TV channels & Newspapers of various SEA countries)• Co-created a prestigious awards platform for Grand Royal (Market Leader – Whisky): Special Reserve - “Myanmar’s Pride Awards”. (PR Value generated: $400,000; Reach: 40 Million people at a 2.7% engagement rate) • Implemented innovative solutions – virtual & hybrid events and team building activities to counter the challenges posed by COVID.• Extensive cross-cultural experience which includes partnering with global teams, stakeholders & vendors. - Worked with the Diageo Singapore & UK teams on an integrated campaign for JW’s launch in Myanmar. - Supported various global brands with the brand & product launches: Lotte, VIU, Penfolds, etc. Show less

• Worked with Telenor Norway (HQ) & Telenor Myanmar teams to organize their annual 3-day event, Telenor Global Forum. A million-dollar event attended by all the Telenor C-level executives from across the globe. • Planned & implemented influencer-led shows for Wave Money spanning over 3 months across 45 cities & towns. • Collaborated with teams to conceptualize & develop integrated campaigns for brands such as UAB & Myanmar Beer. - Our campaign for UAB (United Amara Bank)… Show more • Worked with Telenor Norway (HQ) & Telenor Myanmar teams to organize their annual 3-day event, Telenor Global Forum. A million-dollar event attended by all the Telenor C-level executives from across the globe. • Planned & implemented influencer-led shows for Wave Money spanning over 3 months across 45 cities & towns. • Collaborated with teams to conceptualize & develop integrated campaigns for brands such as UAB & Myanmar Beer. - Our campaign for UAB (United Amara Bank) won Advertising Campaign of the Year – Myanmar (2016).• Implemented various awareness & engagement campaigns across ATL (TV, Print, Digital/Social) & BTL (consumer events, brand activations) for brands such as Wave Money, Sting (PepsiCo), Coca-Cola, Telenor, Shop.com.mm. Show less

• Besides relationship management & business development, I also developed coherent media plans, vetted ad copies, and managed media schedules, all to enable quality control & optimum utilization of the marketing spend.• Worked alongside Creative Director to rebuild brand identities & toolkits for brands such as United Amara Bank, Myanmar Beer, Pahtama Group, and City Mart Holding Limited.

Myanmore is a leading digital and print publication in Myanmar which provides information about lifestyle, business, events and entertainment.• Generated productive leads & sourced clients while creating new sales avenues by targeting untapped segments.• Contributed to about 30% of the total company sales within 3 months of joining the team.