Nathifa A. Email & Phone Number

Jersey City, NJ, US

United States

Business management of Dior beauty and skincare@ Macy’s

NYC

• Creating a cohesive trans-media branding strategy digital to traditional advertising that offersa unique brand experience for my clients, that can both attract and retain potential andexisting customers. My.
• Brand evaluations
• Identity and brand development
• Delivered and developed social media content and campaigns
• Email marketing
• Measuring and reporting performance of digital marketing campaigns.

New York City Metropolitan Area

• Spearheaded on-site retail sales support for Acqua Di Parma Flagship at Bloomingdale's NYC to increase business and brand awareness.
• Reporting on consumer behaviors and trends.
• CRM and product knowledge coaching that increased customerengagement and sales.
• Established connections with other brands, departments, andstylists, I developed events that created an elevated experience.
• (key collaborations with Clarins, Nespresso, and Augusta's Badder)

New York City Metropolitan Area

• Jewelry at Macy's is a competitive department, creating synergy and healthy competition that contributed to the department's success.
• Coaching on CRM tools and creating fun initiatives, transforming sales loyalty growth
• One-to-one coaching and development
• Strategically curating luxury events and cross-departmentalcollaboration
• Leveraging analytical insights to implement an action plan,capitalizing on growth opportunities. Al these initiatives led to 19- point trend changes meeting KPI expectations.

New York City Metropolitan Area

• Beauty and fragrance are personal experiences. As a business manager and ambassador of Dior, I strategically elevated environments and tailored experiences, surpassing KPI expectations with a 57% increase in sales and.
• Leveraging CRM Tools to increase customer participation and loyaltyFostering partnerships with venders, management, nad coleagues. contributing to business growth.

New Haven, CT

• Developing a holistic transmedia marketing strategy for the whole range of IWG brands was needed (Integrated Wellness Group, Urban Trauma book/events, and V.E.T.T.S). which helped garner brand awareness as well as.
• Developed holistic trans-media marketing strategies, leveraging data-driven analytics and introducing new business models like telehealth to increase client engagement by 42%.
• Ensured brand consistency across channels and facilitated vendor and creative procurement.

Greater New York City Area

• As a visual commercial at Zara, it's always about experience. With online taking on a more significant piece of the pie, paying attention to buying behaviors is more critical than ever; when people enter a.
• Developed high-yield merchandising strategies based on sales projections, customer behavior, and cultural trends, collaborating with regional directors to maximize business opportunities and talent development.
• Using sales projection reports, customer behavior, fashion, and cultural trends, I develop high-yield merchandising strategies while pivoting with business changes.

Rockefeller Plaza

• Created engaging seasonal experiences in-store with merchandising and window displays.
• Adjusted merchandising and layout based on seasons, business needs, and trends.
• Developed innovative merchandising strategies, resulting in a 30% sales increase and department expansion.
• . Trained staff on brand and floor standards while identifying new leadership talent.
• Part of the travel merchandising team.

Bachelor’S Degree, Graphic Design

Digital Marketing, Business, Management, Marketing, And Related Support Services

Game And Interactive Media Design

Minor in Sociology

Project Management