Formulating digital marketing plans, analyzing market research data and identifying the elements by adopting relevant guidelines.Creating keyword research reports, competitor analysis, link-building strategies, content marketing plans, and landing page optimization recommendations based on data from Google Analytics and Search Console.Collaborating with the marketing team to create a monthly SEO report that was presented to upper management.They are conducting keyword research to identify opportunities for optimizing website content and improving organic search visibility.Devising a comprehensive social media strategy that uses social media marketing techniques to increase visibility, membership and traffic for all products.Managing the company’s social media accounts, including Facebook, Twitter, and InstagramCreating engaging content for each platform to increase brand awareness and followers.Participating in marketing campaigns by assisting with email blasts and other digital efforts; managing advertisement and SEO without help from an external agency.Developing compelling value propositions, messaging & stories that position a client’s offering in distinctive ways.Optimizing the digital marketing strategy across digital platforms as well as collaborating with internal stakeholders & agencies.