At Etsy, I partnered with multi-disciplinary teams to develop comprehensive strategies and deliver multiple 0-to-1 products and features, specifically concentrated on seller growth and success. • Led the design effort to launch a marketplace incentive experiment that exceeded our opt-in goal by 10% (11K sellers). Partnered with a cross-functional team to implement a defensive design strategy that optimized for user agency and trust. • Laid the foundation for a new cross-platform seller app that eventually replaced Etsy's core mobile seller tools, trusted by thousands of sellers—including a launch strategy, research-backed feature prioritization, and a componentized set of interactions.• Collaborated with the design resource library team to empower Etsy designers with reusable components. Developed a Figma plugin that leveraged Etsy's API to enable users to pull live data into their mockups—consistently used by 30+ designers to streamline daily workflow.

At Salesforce, I lead the design effort for a variety of web and mobile products in the enterprise software space, primarily focused on social marketing tools. I became a strong advocate for bringing consumer-grade experiences to business applications.• Provided mentorship and guidance to both designers and developers through thoughtful feedback and education.• Presented comprehensive design solutions and strategies to leadership teams while advocating for the work of my peers.• Reformed my team’s design process by introducing next-gen design tools coupled with a focus on collaborative rapid iteration.

• Partnered with researchers to track customer feedback and deliver design solutions for a variety of use cases.• Monitored success using KPIs such as customer satisfaction score (achieved 6.57/7 for key flows - highest in parent organization.)• Delivered ambitious prototypes that served as sources of innovation and inspiration for my teams.

• Designed the foundation for what would eventually become the cornerstone of Salesforce’s social marketing suite.• Provided support to various scrum teams with strategy decks, wireframes, flowcharts, prototypes, and detailed mockups.• Contributed to both visual and code-based design systems that helped speed up delivery and provide consistency for the user.

At ScienceFirst, I cut my teeth as a UX designer, managing the development of various digital products in the medical education space, including multiple extranet solutions for high-profile physicians, a desktop survey tool, informational websites, and marketing emails.• Consulted Nurse Leadership Board to develop a comprehensive website that provides information to multiple myeloma patients. • Designed and launched successful email marketing and survey campaigns that exceeded open rate statistics, completion rate targets; and event turnout. • Managed internal technology-related operations, including but not limited to server maintenance and backups; hardware and software repair; and training on various types of computer applications.

• Managed the development of a successful private extranet using Microsoft SharePoint for nurses in the field of multiple myeloma. • Coordinated the development of 2 custom .NET extranet solutions for high-profile Melanoma and Hepatitis-C physicians employing functional specifications, wireframes, QA testing, and continued maintenance. • Designed and internationally deployed a custom survey and reporting application targeted towards country operations personnel to increase the overall success of the management and treatment of Hepatitis-C patients.• Designed, developed, and provided training for internal business processes using Microsoft SharePoint.

Assisted high-profile engineers and clients during recording sessions and setup/maintained valuable equipment.

Assisted professor in advanced audio production courses and provided one-on-one training to audio production students.