Software Engineer - Machine Learning
Current• Engineered and automated over 15 model scripts for Marketing and Customer Engagement team across 25 banks. This led to a remarkable 60% increase in customer feedback survey participation.• Employing advanced Python programming alongside REST API techniques, and fortified by (SFTP) secure data transfer protocol, the integration of deep learning and machine learning algorithms marked a paradigm shift. Through the implementation of parallel processing, this fusion of technologies orchestrated a symphony of smart automation, culminating in a remarkable reduction of 80%-90% in total work hours. Managed customer surveys via Automated WhatsApp through Neurosensum, facilitating seamless feedback collection. This liberation of resources has empowered teams to focus on strategic initiatives, heralding a new era of operational efficiency. Additionally, this initiative facilitated a significant expansion, showcasing a staggering 200%-300% increase in merchants, scaling from 1 million to an impressive 3 million, thus amplifying the impact across the ecosystem.• Spearheaded the design and implementation of a robust fraud detection system for the Risk team, meticulously identifying suspicious merchant activities. By flagging merchants attempting multiple combinations of the same address, this innovative approach introduced a novel user tagging system nationwide, resulting in a staggering 95% reduction in fraudulent transactions.• Leveraged Salesforce Marketing Cloud (SFMC) to optimize data storage and manipulation, revolutionizing efficiency by a remarkable 80%. This strategic integration propelled an overall efficiency surge of 90%, underscoring a profound transformation in operational effectiveness.