Dairy Concepts Ireland is a consumer led and technology driven company, focused on the development of functional dairy snacks for the global market.Founded in 2012, the Company is partnered with Teagasc Food Research Centre Moorepark, one of the world’s leading dairy research centres based in Fermoy, County Cork, Ireland.Using innovative dairy technologies, Dairy Concepts Ireland has developed a range of different high protein, hand-held dairy snacks aimed at children and adults.

Our Mission is to Amplify the profit of our clients by- helping them create and implement stronger commercial plans- embedding processes that drive efficiency and effectiveness- increasing the capability and confidence of their sales and marketing personnel- creating an unrivalled reputation for client satisfactionwww.amplifybc.com

Premier Foods is the UK's largest food producer with 15,000 employees and revenues of £2.6bn. Premier Bakeries Ireland manufactures and sells leading brands (Hovis, Ormo, Mother's Pride) and own label (including Lidl and M&S) across the island of Ireland from its base in Belfast. It has a turnover of £37m and employs 350 people.Led the Executive Team (Sales, Marketing, Manufacturing, Logistics, Finance & HR) to achieve business results and drive significant change. I report to the UK General Manager.Set a new direction for the future of the business and aligned all strategies and activities:• rebalanced brand/own label business from 76% to 82% over 2 years• increased branded profitability by 5% despite soaring wheat prices, utility costs, etc• increased Hovis brand share by 5%pts over 2 years• masterminded the relaunch of Ormo and Mother's Pride in 2012• reduced overhead costs by 4%. Initiatives included restructuring and headcount reduction of >10%• won Ulster Grocer's Best Marketing award in 2011 (Hovis) and 2012 (Ormo)Implemented significant companywide change of culture:• introduced a wide range of employee engagement activities (including a Staff Consultative Committee and an Employee Fund) to reduce absenteeism, discipline & grievance rates, etc• developed people through training, formal performance management and focus on behaviours

Twinings is a global hot beverage business (turnover £800m+). Its UK business has a turnover of £100m and includes Twinings tea, Ovaltine, Options hot chocolate and Nambarrie tea. It is part of the ABF group of companies.Managed a team of 6 responsible for category management, in-store promo strategy, new product development activation and shopper marketing• Transformed the team into a highly motivated, value-adding unit with significant influence both internally and externally• Created category vision as context for all NPD and to influence customer pricing, promotion and merchandising strategies. Successes included a 20% increase in space in Tesco and widespread listings for a ground-breaking new range of tea products• Introduced new financial rigour on promotions and trade investment, ensuring alignment to strategic and financial objectives• Developed new price and promotional strategies across the entire product portfolio and across multiple channels, translated into selling stories and financial tools for sales implementation of a cost increase

Managed a team of 4 responsible for Asda, Morrisons, Co-op, Somerfield, Discounters and Republic of Ireland (£25m net sales):• Delivered double-digit cost increase across the portfolio• Transformed relationship with Asda, agreeing a Joint Business Plan with expected growth of 20% in year and category partner status with planned 20-25% growth for the following year• Led Morrisons 'Choices for Growth' negotiations and turned around declining business. 20 incremental skus achieved in August 2009 range review and planned double digit growth in 2010• Led Somerfield terms negotiation and Co-op/Somerfield integration negotiations, successfully reducing fixed investment by 45%

Managed a sales and marketing team of 7 covering the island of Ireland. Member of Nambarrie Tea Company Executive.• Achieved 56% Net Sales growth to £2.1m and 49% profit growth over 3 years in Republic of Ireland• Increased profit by 18% (£300k) over 3 years in Northern Ireland • Led the successful integration of the Ireland sales and marketing function into Twinings UK following the closure of the Nambarrie Tea Company and manufacturing operations in Belfast

Managed a sales team of 8 covering the Convenience and Specialists channels:• Transformed sales from -4% to +9% YOY and accelerated growth thereafter• Changed terms negotiations and price management, increasing channel profitability from 36% to 40%• Created a Regional Account Manager team and “gold standard” processes to drive sales effectiveness and downtrade distribution

Managed a marketing team of 7 covering Ovaltine, Options, Jacksons of Piccadilly and the own label business.• Increased gross margin on Ovaltine and Options by 2%pts• Developed long-term marketing strategy for Ovaltine that is still achieving consistent brand growth • Financial over-haul of our own label business whilst also driving improved relationship

Novartis is one of the largest most widely respected pharmaceutical companies in the world. Novartis Consumer Health is a $6bn business unit and in the UK includes brands suchas Lypsyl, Tixylix, Voltarol and Savlon.Managed Ovaltine, Options and Isostar brands. Transferred to Twininings on acquisition of the hot beverage brands.

Overland travel throughout Africa, taking in 22 countries; 5 months living in Denmark

Heinz is a $10bn global food company and one of the UK's best loved brands with a UK turnover of £750m.• 4 promotions in 4 years after successful Industrial Placement• Relaunched Weight Watchers frozen ready meals in Sept 95 growing sales more than 60% to £22m and taking brand leadership from Lean Cuisine• Launched first Heinz frozen ready meal in Sept 97 with TV advertising support