Phil Smith

Phil Smith Email and Phone Number

Managing / Group Account Director, SVP | Integrated Marketer to Fortune 500 Clients | Account Management | Client Services | Marketing Strategy @ The Mixx
Phil Smith's Location
New York, New York, United States, United States
About Phil Smith

I’m a multi-disciplined strategic marketer and agency account leader with 20+ years of experience in the U.S. and APAC. I’ve spent most of my career at founder-led independent creative agencies, working across diverse brands and verticals, launching integrated campaigns, and spearheading repositioning initiatives. Clients include American Express, Chase, Deloitte, Voya, Bacardi, Smirnoff, Johnson & Johnson, and Covetrus. I've helped these global brands remain relevant and culturally fluent to increasingly diverse audiences.I was not always in client services. I studied design and worked my first decade as a digital creative. Seeing the gaps between client and agency, I realized my true value in facilitating relationships. I have loved serving my clients, taking their gnarly challenges head-on to generate outcomes. My marketing philosophy is people-centric, first understanding audiences and then driving platform and channel accordingly.I leverage my creative and account management expertise to lead high-performance teams and manage complex client portfolios. Most recently, I was Senior Managing Director of NYC-based creative agency The Mixx. I drove record revenues through double-digit account growth and new logo pitch wins.Over the past 5 years, I have helped:- The Mixx scale to record revenues and double the team size. - Ricoh USA’s $4M AOR as Group Account Director, leading an IAT of five agencies and a team of 30. - Ricoh USA close an additional $100M (+11%) in services sales by repositioning to a solutions provider.- Amex Backing Change lift grant applications by 134% and triple site visits YOY from Black-owned businesses. - Chase Sapphire and Freedom launch their first dedicated marketing plays to the LGBTQ+ community, winning gold and silver 2023 Ogilvy ARF Awards. - Johnson & Johnson launch Abiliti by ACUVUE globally to treat the growing childhood myopia epidemic. I'm currently seeking agency-side SVP Group Account Director opportunities and exploring client-side Senior Brand Marketing Director roles. If you’d like to work together, feel free to connect via LinkedIn or reach me at hi@iamphilsmith.com.You can see my portfolio at www.iamphilsmith.com. Skills: Strategic Account Management, Senior Client Engagement, Account Growth, New Business Pitching, Agency Leadership and Team Management, Cross-Functional IAT Collaboration, Scoping and Budget Management, Strategic Planning, Integrated Marketing Campaigns, Full Funnel B2B and ABM, Multicultural Campaigns, Creative Development, Audience and Segment Definition

Phil Smith's Current Company Details
The Mixx

The Mixx

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Managing / Group Account Director, SVP | Integrated Marketer to Fortune 500 Clients | Account Management | Client Services | Marketing Strategy
Phil Smith Work Experience Details
  • The Mixx
    Sr. Managing Director | Head Of Client Services | Account Management | Integrated Marketing
    The Mixx Nov 2022 - Present
    Nyc, Ny, Us
    Managing team of 25+ people, with six direct reports across Account Management, Project, and Strategy. Spearheading the agency's digital transformation and new business pitch responses.Key Accomplishments:• Winning five new clients in 2024, including $1M+ Hill's Pet Food new business pitch. • Helping Chase Sapphire's and Freedom's first campaigns to the LGBTQ+ audience, winning gold and bronze at the 2023 ARF David Ogilvy Awards.• Launching Deloitte Consulting's CIO Advantage in 2024, positioning the new program to up-and-coming tech leaders.
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  • The Mixx
    Managing Director | Group Account Director | Iat Leadership | Business Development
    The Mixx Oct 2019 - Oct 2022
    Nyc, Ny, Us
    I led strategic AOR account and client delivery of integrated campaign and marketing solutions. I doubled the size of the agency. I managed the recruitment, onboarding, and development of high-achieving talent to expand the agency's capability.Key Accomplishments:• Delivering record agency revenue growth of 17% in 2021 and 32% in 2022, maintaining a 17% net margin.• Directing $4M AOR for Ricoh USA as IAT lead across five agencies and 30 people. Repositioned the brand to a solutions provider, generating $100M in top-line revenue growth in 2021. Rolled out the U.S. brand campaign into 12 APAC markets.
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  • Yellow Express Usa
    Head Of Marketing | Digital Campaigns | Lead Generation | Brand Positioning
    Yellow Express Usa Sep 2018 - Sep 2019
    Miami, Florida, Us
    I managed brand development, strategic positioning, and deployment of local digital lead-generation campaigns. Established employee value proposition and recruitment campaigns.Key Accomplishments:• Spearheading Australian brand's launch in the U.S.• Collaborating on the UX app design, allowing booking with confirmed pricing.• Establishing an early presence in two markets, Miami and Denver, before pandemic disruptions.
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  • Frost*Collective
    Group Account Director | Client Services Director | Integrated Marketing
    Frost*Collective Jan 2018 - Aug 2018
    Alexandria, New South Wales, Au
    Promoted to GAD and helmed CSD role covering maternity leave. Managed a team of four Account Directors and Managers. Led a portfolio of accounts, including being tapped to take over the agency's largest, AMP Capital, which drew on all of the collective's BUs to support.Key Accomplishments:• Directing integrated account for AMP's AU$2B Quay Quarter mixed-use development. Drafted integrated marketing campaign. Secured Deloitte's Australian HQ as a multimillion-dollar anchor tenant. • Deploying the 'Ending HIV' national public health campaign in New Zealand. We reduced HIV infections by 20% in the campaign's second year, the fewest since 2013.
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  • Frost*Collective
    Senior Account Director | 2017 Employee Of The Year | Brand Management
    Frost*Collective Sep 2016 - Dec 2017
    Alexandria, New South Wales, Au
    I managed an account portfolio, seeking growth and expansion opportunities. Coordinated complex cross-functional execution of projects across disciplines under the collective as brand manager. Key Accomplishments: • Heading campaign launch of Romeciti's Natura luxury residential apartments. Sold 80% of Stage 1 worth AU$210M on the first day. Set a new neighborhood record at $3K/sq.ft. • Launching recruitment campaign for the University of Wollongong, pitting this top 1% research uni against well-known Sydney institutions. Sold in a risky global video shoot, producing within 2 weeks of concept approval. Negotiated a 75% reduction in post-production fees.
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  • The Mixx
    Account Director | Client Delivery | Accurate Scoping | Budget Management
    The Mixx Jan 2015 - Sep 2016
    Nyc, Ny, Us
    I was promoted to a fully client-facing role to manage all project-based accounts. I contributed to the agency's increased profitability through adept project planning and management, including scoping, budgeting, scheduling, and risk management.Key Accomplishments:• Directing global internal culture initiative for GSK Consumer Healthcare's 2015 mega-merger with Novartis OTC, becoming #1 by sales. Reached 21,000 employees across 20 countries and 10 languages. Integration was successful, with GSK reporting a 9% increase in sales globally to £7.2B in 2016.• Rebranding Protiviti, a global business advisory and audit firm, against the 'Big Four' consultancies. Established strong awareness upon launch in 2015, increasing YOY revenues by 21.8% to $743M.
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  • The Mixx
    Digital Director | Art Director + Ux Designer | Digital Design | Project Delivery
    The Mixx Sep 2013 - Jan 2015
    Nyc, Ny, Us
    I expanded the agency's digital service capabilities. I was the central point of contact for clients, creatives, and coders, managing the entire digital design process from UX through development. My clients included Voya, Pfizer, Convatec, Capsugel, and Kia.Key Accomplishments:• Leading Pfizer's Legal Alliance intranet UX, IA, and design. Connected 1,500 attorneys globally.• Developing Voya IM's new online interface
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  • The Mixx
    Senior Designer | Visual Concepts | Production Design | Finished Artwork
    The Mixx Sep 2010 - Sep 2013
    Nyc, Ny, Us
    Moving to the U.S., my visa dictated I work within my tertiary education qualifications. I created visual concepts in a fast-paced environment. I demonstrated excellence in preparing technically accurate design files for production. My clients included Pfizer, Capsugel, Mercedes-Benz, and PriceSpective (ICON).Key Accomplishments:• Designing Pfizer's Partnering microsite on pfizer.com, attracting strategic collaborators. Played a role in expanding their product pipeline.
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  • Bowral Brewing Company
    Co-Founder & Director | Branding | Online Sales | Distributor Relations
    Bowral Brewing Company Jun 2005 - Jul 2015
    Au
    A passion for home brewing led me to launch a craft beer brand, Pigs Fly, in 2005 with two co-founders. Our multi-award-winning beers were sold across Australia. I was responsible for branding, marketing, and online sales, as well as managing distributor relations.Key Accomplishments:- Won the Nescafé Big Break Award in 2004 as a 24yo entrepreneur.- Raised $250,000 in venture funding to start the brewing company.
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  • Yellow Express
    Head Of Brand & Marketing | Digital Advertising | Lead Generation | Brand Repositioning
    Yellow Express Jan 2007 - Apr 2010
    Rozelle, Nsw, Au
    I joined this almost century-old local transport company to head up brand and marketing. I spearheaded a brand repositioning initiative aimed at attracting higher-margin retail clients in response to navigating the challenging 2008 financial downturn.Key Accomplishments:- Revitalizing the brand and overhauling the pricing strategy. Saw a 63% increase in retail moving sales while sustaining the commercial courier and messenger business during the financial crash. - Establishing a highly effective owner-driver recruitment campaign that refreshed the fleet with 30 new vans. The same playbook I developed is still implemented today.
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  • Freelance Consultant
    Marketing & Design Consultant | Digital Design | Website Design
    Freelance Consultant Dec 2000 - Jan 2010
    I discovered my passion for digital, web, branding, and visual communications. Each project across my diverse client base had a unique set of demands and deliverables and evolved my thinking, design process, and collaborative skills. I learned successful project management as I coordinated multiple vendors to execute projects. I saw what it was like to work for brand and agency clients, as well as working in-house.
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Phil Smith Education Details

  • University Of Technology Sydney
    University Of Technology Sydney
    Design

Frequently Asked Questions about Phil Smith

What company does Phil Smith work for?

Phil Smith works for The Mixx

What is Phil Smith's role at the current company?

Phil Smith's current role is Managing / Group Account Director, SVP | Integrated Marketer to Fortune 500 Clients | Account Management | Client Services | Marketing Strategy.

What schools did Phil Smith attend?

Phil Smith attended University Of Technology Sydney.

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