Phil Smith Email & Phone Number

NYC, NY, US

• Managing team of 25+ people, with six direct reports across Account Management, Project, and Strategy. Spearheading the agency's digital transformation and new business pitch responses.Key Accomplishments:
• Winning five new clients in 2024, including $1M+ Hill's Pet Food new business pitch.
• Helping Chase Sapphire's and Freedom's first campaigns to the LGBTQ+ audience, winning gold and bronze at the 2023 ARF David Ogilvy Awards.
• Launching Deloitte Consulting's CIO Advantage in 2024, positioning the new program to up-and-coming tech leaders.

NYC, NY, US

• I led strategic AOR account and client delivery of integrated campaign and marketing solutions. I doubled the size of the agency. I managed the recruitment, onboarding, and development of high-achieving talent to.
• Delivering record agency revenue growth of 17% in 2021 and 32% in 2022, maintaining a 17% net margin.
• Directing $4M AOR for Ricoh USA as IAT lead across five agencies and 30 people. Repositioned the brand to a solutions provider, generating $100M in top-line revenue growth in 2021. Rolled out the U.S. brand campaign.

Miami, Florida, US

• I managed brand development, strategic positioning, and deployment of local digital lead-generation campaigns. Established employee value proposition and recruitment campaigns.Key Accomplishments:
• Spearheading Australian brand's launch in the U.S.
• Collaborating on the UX app design, allowing booking with confirmed pricing.
• Establishing an early presence in two markets, Miami and Denver, before pandemic disruptions.

Alexandria, New South Wales, AU

• Promoted to GAD and helmed CSD role covering maternity leave. Managed a team of four Account Directors and Managers. Led a portfolio of accounts, including being tapped to take over the agency's largest, AMP Capital.
• Directing integrated account for AMP's AU$2B Quay Quarter mixed-use development. Drafted integrated marketing campaign. Secured Deloitte's Australian HQ as a multimillion-dollar anchor tenant.
• Deploying the 'Ending HIV' national public health campaign in New Zealand. We reduced HIV infections by 20% in the campaign's second year, the fewest since 2013.

Alexandria, New South Wales, AU

• I managed an account portfolio, seeking growth and expansion opportunities. Coordinated complex cross-functional execution of projects across disciplines under the collective as brand manager. Key Accomplishments:
• Heading campaign launch of Romeciti's Natura luxury residential apartments. Sold 80% of Stage 1 worth AU$210M on the first day. Set a new neighborhood record at $3K/sq.ft.
• Launching recruitment campaign for the University of Wollongong, pitting this top 1% research uni against well-known Sydney institutions. Sold in a risky global video shoot, producing within 2 weeks of concept.

NYC, NY, US

• I was promoted to a fully client-facing role to manage all project-based accounts. I contributed to the agency's increased profitability through adept project planning and management, including scoping, budgeting.
• Directing global internal culture initiative for GSK Consumer Healthcare's 2015 mega-merger with Novartis OTC, becoming #1 by sales. Reached 21,000 employees across 20 countries and 10 languages. Integration was.
• Rebranding Protiviti, a global business advisory and audit firm, against the 'Big Four' consultancies. Established strong awareness upon launch in 2015, increasing YOY revenues by 21.8% to $743M.

NYC, NY, US

• I expanded the agency's digital service capabilities. I was the central point of contact for clients, creatives, and coders, managing the entire digital design process from UX through development. My clients included.
• Leading Pfizer's Legal Alliance intranet UX, IA, and design. Connected 1,500 attorneys globally.
• Developing Voya IM's new online interface

NYC, NY, US

• Moving to the U.S., my visa dictated I work within my tertiary education qualifications. I created visual concepts in a fast-paced environment. I demonstrated excellence in preparing technically accurate design files.
• Designing Pfizer's Partnering microsite on pfizer.com, attracting strategic collaborators. Played a role in expanding their product pipeline.

AU

A passion for home brewing led me to launch a craft beer brand, Pigs Fly, in 2005 with two co-founders. Our multi-award-winning beers were sold across Australia. I was responsible for branding, marketing, and online sales, as well as managing distributor relations.Key Accomplishments:- Won the Nescafé Big Break Award in 2004 as a 24yo entrepreneur.- Raised.

Rozelle, NSW, AU

I joined this almost century-old local transport company to head up brand and marketing. I spearheaded a brand repositioning initiative aimed at attracting higher-margin retail clients in response to navigating the challenging 2008 financial downturn.Key Accomplishments:- Revitalizing the brand and overhauling the pricing strategy. Saw a 63% increase in.

I discovered my passion for digital, web, branding, and visual communications. Each project across my diverse client base had a unique set of demands and deliverables and evolved my thinking, design process, and collaborative skills. I learned successful project management as I coordinated multiple vendors to execute projects. I saw what it was like to.