As an Associate Product Manager at Paisabazaar, I am involved with the overall growth of unassisted conversion of Credit Cards on the platform. • Optimized Login Page, Lead Generation Mechanism and Eligibility Check APIs which resulted in 28% increment in TOF• Lead the Development and Execution of Redesigning of Quotes Page resulting in 40% increase in Card Selection by users• Realised faster execution of Total Design Revamp for the Quotes page by managing various stakeholders involved• Implemented Refined Card Recommendation Model to achieve a 30% increase in Card Selection to Card Out ratio• Orchestrated a 20% increase in Unassisted Conversion on platform by enhancing Product features and Journey flow• Introduced section on the platform to gather Real time Customer feedback and gardened 20,000+ responses in a month • Designed & ran a Product Focused Consumer Survey for 10 Lakh people generating multiple actionable insights• On-boarded 4 new partners which resulted in 70% growth in card portfolio on platform & an incremental 500 cards/month• Optimised the customer journeys for new Onboarded Partners to achieve 2x of the initial conversion rate• Analyzed the performance of 100+ SEO Pages & their optimization which resulted in 40% increase in High Intent Leads• Designed Rating mechanism and Comparison Page for listed cards & improved the Filtering & Sorting mechanism• Collaborated with Design and Technical Team to improve the overall customer experience on the platform

As Business Manager at Sanfe, I managed firm’s overall growth in US market. I developed the firm’s Go-to-Market strategy.• Orchestrated increased Website traffic by improving community engagement and On-page SEO• Achieved increased Conversion Rate and Average Order Value by Web Optimization experiments• Realised constant growth in Monthly Recurring Revenue by strategically planned product launches• Designed UX & communication strategies for better Pre & Post-Purchase User Experience• Implemented various marketing tools & explored platforms to Grow Customer Engagement• Executed plans to achieve 100% retention of old clients & accelerate acquisition of new customers• Implemented processes & checks to reduce the Cancellations and Return to Origin of Orders• Achieved 15% increase in Net Margins by optimising Ads Expenses, COGS & delivery cost• Kick started Digital Marketing campaigns to drive sales via FB/Google ads, TikTok, Snapchat• Enhanced the culture of robust data collection & A/B testing to improve campaign performance• Collaborated with Creative and Branding Teams to build strong Brand Awareness Campaigns• Developed Offer Calendar based on market research done on targeted customer segment• Incorporated BOGO, Pay Day Sale and Holiday Promotions to ramp up overall sales by 40%• Conducted trend forecasting, predicting future growth potential & enabling product developmentAt Sanfe, I also headed the Telesales Department.• Incorporated the team and developed structure to drive productivity• Brought in Customer Relationship Management Tool to Increase Customer Lifetime Value• Identified and explored channels to generate Sales Qualified Leads other than website visitors• Devised and ran campaigns to increase Average Revenue per user and frequency of purchase• Achieved 20% MOM growth in sales by optimizing Avg Discounting & promotional campaigns• Designed Incentive Programs for sales executives to boost morale and drive sales

As Business Banking Relationship Manager at Kotak Mahindra Bank, I have managed a customer Base of 500+ HNIs and 300+ Business entities with the net worth of more than 105 Cr.• Delivered in establishing deep client relationships and delivered high levels of service to clients• Delivered in Revenue growth via acquiring, retaining & expanding new & existing relationships• Initiated and led clients' discussions around their short term and long term business goals• Developed and implemented strategic plans to help clients' meet their goals and objectives• Developed Strategies based on analysis of Users data to reduce CAC and increase customers’ LTV• Assisted Clients in a variety of product offerings utilizing a Consultative Sales Approach• Worked towards deepening of relationships via Cross Selling and Up Selling of products• Applied Data Driven approach to hunt clients and achieved >90% win ratio for corporate clients.• Managed to achieve a 100% Net Promoters Score from most clients in every quarter• With calls, visits and follow-up, Maintained, enhanced and expanded customer relationships• Adopted Creative means to attract probable clients while doing cold calls and sales campaigns

During my internship, I got the opportunity to work as a Key Account Manager for VLCC Health Care.I was based in Mumbai and was responsible for cultivating existing relationships with the Saloon owners into a stronger strategic alliance and also for building new relationships with Saloon owners.I also performed market research for the firm to develop a launch strategy for their Singapore based brand Bellewave.

During my internship at ONGC Dehradun, I worked as an Engineering Trainee in the Maintenance department. I was a part of team handling the industrial air conditioning.