Mallory Henderson Email & Phone Number

Develop and Execute Campaigns:- Cultivate strong agency, brand, and influencer relationships, scaling campaigns and improving retention- Lead all aspects of campaign coordination, including influencer outreach, sourcing, rate negotiation, creator bookings, and execution- Write and edit detailed campaign briefs, assisting talent and managers with content creation and publication- Propose and manage influencer budgets ranging from $30k to $1M, aligning with client goals and campaign objectivesStrategy and Collaboration:- Collaborate with brands, agency partners, and internal teams to set and execute influencer strategies- Work cross-functionally to maintain, analyze, and present campaign data and performance reports- Serve as the primary contact for strategy, updates, urgent changes, and day-to-day communication across 10+ accounts- Coordinate client and team meetings to address both brand and internal needs- Collaborate on special projects such as social gatherings, content creation, reports, and more, contributing creative, strategic, and cultural value- Assist in new-hire onboarding by leading specialized training sessionsClient Management and Growth:- Identify opportunities to upsell additional services based on client needs, driving additional revenue- Ensure campaign success through transparent, consultative communication and proactive management- Consistently set, track, meet, and exceed deadlines to deliver high-quality resultsIndustry Knowledge and Tools:- Stay up-to-date with influencers, social media trends, and cultural shifts, integrating relevant insights into brand strategies- Manage partner contact information and campaign data using CRM/database systems for efficient tracking and reporting- Track and manage projects using individual and team project management tools to ensure timely execution- Generate comprehensive reports on campaign performance and industry insights, providing actionable recommendations

Placement highlights: People Magazine, BuzzFeed, Catster, Groomer to Groomer, Pet Boarding & Day Care, Emily Reviews, USA Wire, PuckerMob, Sheen Magazine, TODAY, Refinery29, Vogue, Your Modern Family, Well+Good, Apartment Therapy, Essence, Life & StyleDevelop and Execute Campaigns:- Wrote and edited engaging, AP style pitches and press releases- Secured placement in prominent and niche outlets through targeted campaigns: People Magazine, Vogue, POPSUGAR, and BuzzFeed, etc.- Generated high-value leads for direct client contact: Leads include Allure, Cosmopolitan, CNBC, Authority Magazine, INSIDER, Global Cosmetic Industry, HOLA! USA, Digiday, Built In, Furniture World Magazine, House Beautiful, BuzzFeed, Complex, and moreStrategy and Collaboration:- Strategized with brands to build relevant PR campaigns out of brand stories and messagingClient Management and Growth- Served as main contact for strategy, advice, daily campaign maintenance, and moreIndustry Knowledge and Tools:- Managed media contact information and campaign progress using Cision, MuckRack, and internal campaign tracking systems for efficient outreach and reporting- Tracked and manage media campaigns using individual and team project management tools to ensure timely execution- Generated comprehensive reports on campaign performance, providing actionable recommendations

Houston, Texas

Influencer Marketing:- Built and lead influencer and affiliate programs through creator outreach, rate and contract negotiations, campaign strategy, product distribution, and experiential partnership coordinationMedia Relations:- Supported PR and Marketing Managers and teams by acting as the contact for campaign execution- Built media lists using MuckRack and managed outreach for local press campaigns- Crafted, edited, and distributed relevant, engaging press releases to secure local placement in print, radio, and TVProject Management & Leadership:- Independently executed projects and deadlines across up to 5 clients simultaneously, maintaining high quality results- Supported and lead event teams by to ensure efficient event logistics and activationsCreative & Digital Marketing:- Enhanced campaigns with accompanying digital marketing by creating brand-aligned content using Canva

Houston, Texas, United States

Influencer and Partner Marketing:- Built and lead influencer and partner program through influencer outreach, rate and contract negotiation, and relationship management- Spearheaded media planning and buying to foster cohesive advertising, PR, and marketing initiativesStrategy & Collaboration:- Strategically planned and lead integrated marketing and PR campaigns- Worked cross-functionally with operations and creative teams to enhance and execute internal and external brand initiatives- Worked directly with the executive leadership to forecast and set growth strategy on a yearly and quarterly basis- Worked with cross-functional teams on training to ensure brand and campaign consistency throughout operations and daily customer experiencesLeadership:- Hired and lead a marketing team to support events, campaigns, and strategy development- Lead a team in planning, publicizing, and activating on-site and off-site experiential marketing eventsDigital Marketing:- Lead and oversaw content creation, copywriting, multi-channel management, content management, community management, website optimization, and app management to build and grow a strong digital presenceMarketing Communications:- Crafted, edited, and distributed brand communications to external and internal publicsLogistics and Budgeting:- Oversaw and allocated marketing and communications budgets to steward resources toward growthTracking & Reporting: - Tracked and reported marketing and PR results to incorporate ROI and KPIs in strategic planning

Houston, Texas Area

Strategy & Collaboration:- Set PR and Marketing strategy on a yearly and quarterly basis- Established, maintained, and leveraged strong relationships with community partners, vendors, and local mediaCreative & Digital Marketing:- Maintained a strong online presence through multi-channel social media management, content creation, copywriting, website optimization, and app managementLeadership:- Lead a team in the planning and activating of on-site and off-site experiential marketing eventsMarketing Communications:- Drafted, edited, and distributed all internal and external communications materials such as newsletters, press releases, and more

Houston, Texas Area

- Acted as media liaison for a celebrity event- Interviewed pubic a figure to author and edited a published article for media placement- Shadowed publicist during on-air celebrity interviews- Wrote and edited press releases to land local media placement- Managed social media content and channels to publicize a celebrity event

Bachelor Of Arts (B.A.), Public Relations With A Minor In Interdisciplinary Arts

Activities and Societies: Black Student Union at the university of HoustonI am a graduate of the Jack J. Valenti School of Communications.

Bba, Management

Activities and Societies: NAACP, Black Student Association, Howdy TechsansI majored in business management for a year and a half.