Spearheaded media planning, campaign strategies, reviews and competitor study.• Actively involved with campaign setup team, superintending optimizations on various platforms including Meta, Snapchat, YouTube (DV360), Tiktok and Pinterest.• Supervising campaigns achieving the brand’s KPIs while activating a full-funnel approach.• Accomplished impressive results while leading the team during peak marketing periods.• Managing vendors for online and offline campaigns, ensuring delivery with aligned KPIs.• Supporting finance team by delivering Hub report, PO trackers and Spend sheet for invoicing.• Nominated for the Twinkling star award for exceptional client service.

Designed social media strategies and executed plans that cultivated audiences, increased web presence and enhanced brand awareness.• Created and optimized highly engaging and lead converting landing pages for campaigns serving on Meta, Google and LinkedIn.• Project lead on several projects, developed highly engaging creatives (videos, images, GIF) with graphic team collaborations.

• Established the digital inbound marketing capabilities of the company. Scope includes evolving and developing the company’s main website: hcminfosystems.com and other associate business websites, formulating and implementing the content strategy, evolving social media presence, lead generation, email marketing, etc.• Tracking, analyzing and reporting on digital spending and campaigns.• Achieved over 150% increase in the traffic inflow and lead generation of the primary website.

• Created and optimized google search campaigns, achieved 100% increase in monthly lead generation. • Worked on Analysing and improving KPIs such as CPC, impressions, CTR, bounce rate, etc.• Performed new keywords research, ads copy optimization, negative list creation.• Managed bidding and ads copy optimization with google editor.

• Spearheaded top-funnel campaigns on Facebook while overdelivering reach by 200%. • Generated leads view LinkedIn ads with 120% lower CPL than planned.• Managed CRM while creating audience repositories at various stages of the conversion cycle.