I am a self-learned digital marketer with over 7 years of experience specializing in social media marketing and Facebook Ads campaigns. My diverse background includes working in the HR, interior design, IT, and healthcare industries. With a passion for driving results and delivering exceptional marketing strategies, I have successfully generated impressive link clicks and improved click-through rates from 0.03% to 1.44%. I take pride in my ability to drive organic web traffic, growing it to 30K over a span of 12 months.As a seasoned marketer, I have worked with clients to develop effective social media strategies, create engaging web content, and craft compelling client proposals. I have also taken on the role of a product lead, collaborating closely with founders to drive customer-centric product development and streamline product delivery processes. I have successfully built brands from scratch, managing all aspects of brand building including website creation, app development, social media marketing, and offline corporate engagements.In addition to my professional experience, I am also passionate about education. I have had the opportunity to teach digital marketing to first-year BMS students, covering topics such as marketing fundamentals, online marketing mix, SEO, and social media marketing. I take pride in inspiring students and helping them develop a strong foundation in digital marketing principles.If you are looking for a versatile marketer with a proven track record of success, I would be delighted to connect with you. Let's collaborate and create impactful marketing strategies that drive growth and deliver exceptional results.
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Marketing ManagerNxcar Feb 2024 - PresentGurugram, Haryana, India -
Marketing ManagerRefinance My Loan Aug 2023 - Feb 2024Gurugram, Haryana, India -
Marketing ExecutiveClaimtherapist Nov 2020 - Sep 2023Gurugram, Haryana, India -
Manager - Marketing & CrmClaimtherapist Nov 2021 - Aug 2023Responsible for making strategic decisions based on market and competitor analysisSetting specific marketing goals Designing and implementing marketing strategies aligned with business targets Developing digital campaigns for app downloads & brand awarenessGenerate innovative ideas to promote brand and productsWorking as a product lead to drive the new customer centric product for better health insurance experience. Collaborating with technology team, brand consultants, management, UI/UX agency, Video agency, graphics agency and internal teams to for streamlining the product delivery Responsible for both online and offline marketing strategies. -
Product LeadSwadl Nov 2021 - Aug 2023Gurugram, Haryana, India1. Lead the product strategy, roadmap, and execution of SWADL2. Conducted market research and competitive analysis to identify customer needs3. Collaborated with founder, cross-functional teams, engineering team to drive development of the customer-centric product from ideation to launch -
Ad Campaign ProjectsFreelance Mar 2020 - Jan 2021Responsible for creating a content strategy, and calendar for clientsDesign, execute and monitor Social Media Ad Campaigns Build Social Media Strategies for brand awareness and considerationWork on Client Proposals for Ad campaigns & other digital marketing solutionsWriting Web Content for Clients Helped client receive 5000+ leads in 4 months using Facebook & Instagram AdsResponsible for improving CTR from 1.03% to 2.44% and generating revenue of around 1o lakhs for the clientGenerated 1000+ leads from Landing page, social media and group postingsThe ROI achieved in the past 4 months on ads is 14 times the amount invested.
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Digital Marketing TraineeDigiperform Sep 2019 - Feb 2020Delhi, DelhiTook training in Digital Marketing Areas 1) Social Media Marketing Strategies2) Google Ads 3) Social Media Ad Campaigns4) SEO5) Email Marketing 6) Content Strategy Tools Learned: Wordpress, Mailchimp, Hootsuite, Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Facebook Ads Manager, Facebook Pixel -
Guest Lecturer - Digital MarketingSri Guru Gobind Singh College Of Commerce Aug 2019 - Nov 2019Delhi Area, IndiaTaught Digital Marketing Paper to BMS first year studentsTopics covered - Marketing Fundamentals, Online Marketing Mix, Digital Marketing , Introduction to SEO , Online customer journey & behaviour -
Deputy Manager MarketingImpeccable Hr Consulting P Ltd Feb 2019 - Aug 2019North West Delhi, Delhi, IndiaPlanning marketing goals for the company.Monitored the SEO report to get the desired results from the campaign.Planned and monitored company presence on social media – Facebook, Instagram, Twitter, Linkedin, Youtube, Quora. Making engaging creatives & videos for social media to create online awareness of the brand among the target segment.Building and designing the marketing collateral. Formulating marketing and growth strategies."Ace of Initiatives" - Recognized for all the initiatives taken for marketing & improving brand imageResponsible for growing LinkedIn organic followers by 200% through content marketing Responsible for Facebook followers increased by 40% through content creation The company appeared on the top in Google's local search -
Assistant Marketing ManagerImpeccable Hr Consulting P Ltd May 2018 - Jan 2019New Delhi Area, India- Managed company's online presence- Prepared pitch presentations for prospective clients- Competitor analysis- Created, curated, published and managed content on social media platforms (LinkedIn, Instagram, Facebook, Twitter, Quora, YouTube and Blogspot) - Coordinated with the web designer in building the company's website. Worked on the layout and the content of the website.- Built marketing collateral for the company including flyers, company profile, email communication and presentations - Worked on recruitment data Project analysis report. - Managed client relationship through newsletters updates and gifting solutions.- Worked on scripts and creation of videos for social media including the youtube channel. -
Marketing LeadOffroad Design Pvt Ltd. Feb 2017 - Jan 2018Saket, Delhi_ Coordinated with the web designer in building the company website by constantly assisting on the layout & content.- Built social media from scratch and managing it.- Made creatives for social media to drive traffic and brand awareness. - Made concept based presentations for the new projects- Analyzed the industry, trends, and platforms for marketing in the interior designing industry
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Growth Marketing LeadHypercube Analytics Private Limited Jul 2015 - Dec 2015Gk IiClient acquisition and profiling for different verticals Worked on competitors’ analysisCreating marketing videos and blogs for social mediaMade informative newsletters for brand promotionCompany got its first overseas project based on the website created under my supervision -
Summer InternTrustline Securities Limited May 2014 - Jun 2014Noida Area, IndiaProject Details: Customer Behaviour Analysis Roles: Understanding and proposing the use of predictive analytics to generate an efficient and stable brokerage structure for the company.Achievements: Added four clients to the clientele of the company worth 20 lakh INR in a span of 2 months -
Summer InternHpcl Jun 2010 - Jul 2010Nirman Vihar, DelhiProject: "Implementation of Retail Automation at HPCL ROs for improving sales & customer satisfaction"Roles:Inspecting the status of the process at 10 HP outlets and reporting same to the area sales manager.Took customer survey (200 customers) at 10 HP outlets in Delhi on the services offered by the HP outlets.Recommendations for improving sales & customer experience
Priyanka G. Education Details
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Finance & Quantitative Techniques In Business -
Business Economics
Frequently Asked Questions about Priyanka G.
What company does Priyanka G. work for?
Priyanka G. works for Nxcar
What is Priyanka G.'s role at the current company?
Priyanka G.'s current role is Marketing Strategist | Product Management Enthusiast.
What schools did Priyanka G. attend?
Priyanka G. attended Department Of Business Economics, University Of Delhi, Sri Guru Gobind Singh College Of Commerce, Delhi University.
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Priyanka G
Apac Lead @ Productiva Group. Non-Tech Hiring For Bfsi/Nbfc/Fintech/It/Retail/ Ed-Tech | Sales And Marketing | Diversity Hiring | Lateral Hiring | Leadership HiringHyderabad -
Priyanka G.
Environment Engineering | Climate Change | Sustainability | Content Writing | Intersectionality.Ahmedabad -
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