Currently heading the video production process of my YouTube channel 'Riya Basu' which focuses on lifestyle-related videos. Check it out → https://www.youtube.com/riyabasu- Preparing YouTube video content strategy- Optimizing videos using best-suited keywords- Conduct research to understand viral video concepts- Analyze target audience requirements and devise a creative strategy for increased engagement

- Building the social media presence of Jodo from scratch with organiccontent creation – Videos, statics, case-studies- Generating quality leads through B2B + B2C Facebook ads campaigns,Email + WhatsApp marketing campaigns- Built Jodo Joy – A platform that conducts weekly events, workshops,and rewards for kids and parents. Created the first parentingcommunity in India offering guidance to them in their parenting journey- Initiating and executing various brand campaigns like influencermarketing and referral campaigns- Marketing content for internal and external communications- presentations, panel discussions, comms to institutes and parents- Employer branding- through LinkedIn, organising events, merchandising

- Developing and executing integrated marketing campaigns and promotional strategies for Techjockey and its partner OEMs- Launching and managing end-to-end processes of all the social media channels of Techjockey including brainstorming new ideas, making strategies and calendars, creating, posting & promoting content, maintaining statistics, and digital media ROIs & KPIs- Creating & executing video marketing for the brand single-handedly- Actively involved in all digital marketing campaigns, creating campaign-specific EDMs, landing pages, banners, blog posts, and ad creatives- Managing brand campaigns via Facebook Ads, LinkedIn ads, Google Ads- Managing sales promotions, publicity, storyboarding & building media relations (bloggers, influencers, media, etc.) to drive buzz for the brand- Creating customized internal & external communications - blogs, PR articles, emailers, hosting regular webinars with partners and clients

- Worked as a content strategist for startups and solopreneurs- End-to-end content creation for brands into F&B, fitness, and lifestyle- Content pieces delivered as photos, videos, audio, blogposts- Also, built my Instagram account and YouTube channel from scratch

- Worked in India B2B team as content and instructional designer for clients like Maruti, SBI Card, Reliance & Art Institute Online, Pittsburgh.- Created, developed, and designed video content for e-learning courses including ILTs and WBTs.- Team & I won the 'Champion of the year' award

My entrepreneurial stint to make my hobby into a profitable venture- Worked as the one-woman-army - photographer, editor, marketer - Handled projects for pre-weddings, products, and portraits- Check out my work - https://www.instagram.com/framesbyriya/

- Dealt with internal and external communications for the organization- Created, developed, and designed content for brochures and websites of the organization- Wrote articles for magazines like Nature India and Shubh Yatra.- Handled social media of the organization and curated content for their platforms on a day-to-day basis

- Created, edited, and proofread textual and visual content for Dineout's website, blogs, and social media- Worked with the Marketing team on several large-scale campaigns for different cities and brain-storming to set long-term strategies for effective content creation- Developed content for emailers and push notifications for the mobile app

- Handled Electronic and digital publication- Learned the use of open electronic book publishing services.- Used different software tools to produce e-pub files.- Media release and controls