• Created a 38-page Rendering Guideline for KNOLL. The guidelines exhibits how the renderings must exude unrivaled uniqueness, pristine cleanliness, and unparalleled aesthetic excellence, which serve as a testament to Knoll’s longstanding legacy of design superiority since its establishment in 1938.

- Spearheaded the implementation of new brand guidelines, ensuring consistency in messaging and visuals across all company departments.-Led and executed graphic design projects, providing creative direction to design teams, resulting in visually captivating and impactful materials that enhanced brand recognition and customer engagement.- Collaborated across multiple creative disciplines including design, graphics, video, and copywriting, resulting in cohesive and compelling compositions.- Cross-functional collaborations with teams such as Lifecycle, Product, Growth, Community, Social Media, Product and B2B to deliver brand assets and specific projects that align with the brand’s visual identity and messaging.-Curated impactful brand-representative photographs through a discerning selection process.-Directed and guided brand and identity initiatives, leveraging creative direction to establish a cohesive and compelling brand image across all touchpoints, fostering brand loyalty and recognition.Tools used: * Adobe Creative Suite _ Photoshop, Illustrator, InDesign, AfterEffects, and Premiere* Figma* Asana* Google Slides, and Google Docs

-Led a team in unlocking growth for clients through innovative brand positioning, brand identity, and brand experience design strategies.-Leveraged expertise in typography to provide creative direction for design projects, crafting visually striking and cohesive aesthetics that effectively communicated brand messages and elevated the overall brand identity.- Art Directed Photoshoots and curated photos for all projects.-Designed multiple websites for various clients and developed comprehensive brand guidelines for medium and large companies.-Composed several print and digital ad campaigns that maximized clients’ ROI and developed brand and campaign content for various marketing channels.-Created engaging .GIF animations for email and social media assets, led design review meetings, and designed collaterals for clients’ conferences.-Successfully re-branded Nobu Hotels, including their tagline, visual identity, brand guides and advertising guidelines resulting in a significant increase in their properties from 4 to 26.Tools used: * Adobe Creative Suite _ Photoshop, Illustrator, InDesign, AfterEffects, Premiere, and Dreamweaver* Google Workspace* BasecampSome accounts include:Nobu HotelsDelano South BeachSLS Miami Beach Fulton Developers

Advertising Agency located in Miami.- Designed/programmed all digital ad campaigns for large brands using Flash, Dreamweaver, GoogleAds builder, Premiere.- Coordinated specs, deliverables, and performance with ad vendors, developed social media plans, and designed various websites, mainly for construction and hospitality clients.- Stayed up-to-date with industry trends to maintain and update clients’ websites and marketing content, providing a competitive edge.Tools used:* Adobe Creative Suite _ Photoshop, Illustrator, InDesign, AfterEffects, Premiere, and Dreamweaver, Flash.* Microsoft PowerPoint * Google DoubleClick for Advertisers

Boutique creative agency in Fort Lauderdale, FL- Led the UX/UI design for multiple start-ups and established companies, producing innovative digital solutions that exceeded expectations.-Produced high-quality online flash banners, designed various marketing collaterals, and led successful brainstorming sessions and design reviews.-Managed a creative team, fostering collaboration and achieving success within tight deadlines, resulting in high-quality deliverables that met or exceeded client expectations.-Designed digital ad campaigns for large brands.-Played a key role in the agency’s evolving workflow process, contributing to the development and implementation of new and improved workflows that increased efficiency and quality of work.Accounts: Hi-Gloss (Fontainebleau Miami Beach, W Hotels), othersTools used: *Photoshop, Illustrator, InDesign, Dreamweaver, Flash*Powerpoint*Microsoft tools (word, excel)

W Hotel (São Paulo) , Varesine (Milan), st Regis (Fort Lauderdale), Midtown 5 (Miami) , Brickell City Centre(Miami), Shopping Cidade Jardim (São Paulo)