Roberto Isaac Email & Phone Number

Greater Los Angeles Area

Collaborate with senior leadership at local and national levels to design and execute multi-platform content strategies that drive audience engagement, align with business goals, and deliver measurable results. Act as a key partner to SVP-level executives, sales teams, and promotional teams to interpret market data and develop innovative solutions that resonate with audiences while supporting revenue growth and client retention.Strategic Leadership: Develop and present integrated… Show more Collaborate with senior leadership at local and national levels to design and execute multi-platform content strategies that drive audience engagement, align with business goals, and deliver measurable results. Act as a key partner to SVP-level executives, sales teams, and promotional teams to interpret market data and develop innovative solutions that resonate with audiences while supporting revenue growth and client retention.Strategic Leadership: Develop and present integrated content strategies for high-stakes client pitches, securing long-term partnerships and reinforcing Univision’s leadership.Client Retention: Create scalable frameworks like a daily legal segment and short-form vignettes, offering unique sponsorship opportunities that enhance client relationships and engagement.Revenue Growth: Engineer repeatable content formats that generate new revenue while protecting ad inventory, ensuring sustainable growth and client satisfaction.Digital Innovation: Spearhead digital-first initiatives like artist takeovers, integrating video, social media, and radio content to expand revenue streams and future-proof offerings.Team Leadership: Lead and mentor a diverse team of 10 professionals, fostering collaboration, creativity, and alignment with strategic goals.Key Achievements:Deliver a #1 ranking for the morning show in the 18-49 demographic within 12 months, securing $1M in revenue retention.Secure $1.2M+ in national advertising through talent-driven, client-focused content solutions.Launch community engagement events that boost client visibility and audience loyalty, including grassroots and on-location initiatives. Show less

United States

Provided strategic consulting services to bridge on-air and digital platforms, enabling clients to expand their presence and achieve measurable business growth.Digital Content Strategy: Developed comprehensive content plans, increasing online engagement and generating additional revenue streams for clients.E-Commerce Optimization: Designed and implemented a Shopify store that generated $1M in annual revenue and reduced cart abandonment by 25%.Video Production Excellence:… Show more Provided strategic consulting services to bridge on-air and digital platforms, enabling clients to expand their presence and achieve measurable business growth.Digital Content Strategy: Developed comprehensive content plans, increasing online engagement and generating additional revenue streams for clients.E-Commerce Optimization: Designed and implemented a Shopify store that generated $1M in annual revenue and reduced cart abandonment by 25%.Video Production Excellence: Delivered high-quality video content exceeding client expectations, securing a $100k account renewal.Strategic Insights: Guided clients in aligning digital initiatives with brand objectives, optimizing ROI through data-driven decision-making. Show less

Los Angeles

Recruited to lead the development of high-impact digital content strategies that complemented on-air programming while driving operational efficiency and revenue growth.Digital Transformation: Conceptualized and executed live-streamed events, engaging 2.5M viewers across the U.S., establishing digital content as a new revenue vertical.Cross-Platform Integration: Directed the creation and distribution of promotional content (EPKs, trailers, recaps) that enhanced brand visibility… Show more Recruited to lead the development of high-impact digital content strategies that complemented on-air programming while driving operational efficiency and revenue growth.Digital Transformation: Conceptualized and executed live-streamed events, engaging 2.5M viewers across the U.S., establishing digital content as a new revenue vertical.Cross-Platform Integration: Directed the creation and distribution of promotional content (EPKs, trailers, recaps) that enhanced brand visibility and streamlined workflows across platforms.Revenue Alignment: Collaborated with sales teams to integrate digital offerings into sponsorship packages, aligning client goals with engaging, data-driven content strategies.Key Achievements:Increased audience engagement and revenue streams through live-streamed events.Streamlined content operations, enhancing team efficiency and output quality. Show less

The Latin Recording Academy

Provided leadership and strategic direction to modernize the awards program, laying the foundation for future transitions and improvements. Drove collaboration, transparency, and cultural inclusivity across the team while upholding the integrity and standards of the awards process.Strategic Foundations: Initiated updates to awards workflows, creating a clearer and more streamlined process for a global membership base.Cultural Inclusivity: Developed award materials in English… Show more Provided leadership and strategic direction to modernize the awards program, laying the foundation for future transitions and improvements. Drove collaboration, transparency, and cultural inclusivity across the team while upholding the integrity and standards of the awards process.Strategic Foundations: Initiated updates to awards workflows, creating a clearer and more streamlined process for a global membership base.Cultural Inclusivity: Developed award materials in English, Spanish, and Portuguese, ensuring they resonated with diverse audiences and reflected the cultural nuances of an international organization.High-Stakes Collaboration: Facilitated confidential creative sessions with industry leaders, fostering alignment on award selections and safeguarding the integrity of the process.Team Development: Pushed the team toward innovation and transparency, advocating for open communication and progressive approaches. Show less

Greater Los Angeles Area

Directed a 10-person content team in delivering high-impact, culturally resonant content across 25 radio station websites, aligning editorial strategies with audience engagement goals and client needs. Spearheaded initiatives that blended creativity with revenue-driven results, cementing Univision’s leadership in cross-platform audience engagement.Strategic Editorial Leadership: Designed content strategies that elevated the morning show to #1 in the 18-49 demographic within 12 months… Show more Directed a 10-person content team in delivering high-impact, culturally resonant content across 25 radio station websites, aligning editorial strategies with audience engagement goals and client needs. Spearheaded initiatives that blended creativity with revenue-driven results, cementing Univision’s leadership in cross-platform audience engagement.Strategic Editorial Leadership: Designed content strategies that elevated the morning show to #1 in the 18-49 demographic within 12 months, directly contributing to $1M in revenue retention.Talent & Brand Partnerships: Secured $1.2M+ in national advertising by leveraging talent-driven, client-aligned content, positioning Univision as a top-tier partner for major advertisers.Community Engagement: Launched community-focused events, including on-location broadcasts and blood drives, enhancing client visibility and strengthening audience loyalty.Team Development: Led a diverse team in creating original and sponsored content, ensuring cultural relevance and editorial excellence across platforms.Audience Growth: Utilized audience insights to tailor content for culturally diverse demographics, driving increased engagement and sustained web traffic.Key Achievements:Built a scalable content strategy that balanced sponsored and audience-first content without compromising editorial integrity.Boosted web traffic and audience retention by aligning content with market trends and audience analytics.Strengthened Univision’s reputation as a leader in culturally resonant, high-impact content creation. Show less

Universal City

Directed music programming and content curation for Mun2, a bilingual lifestyle and music video channel targeted at 12-30-year-old U.S. Latinos. Leveraged insights into youth and multicultural audiences to develop playlists and campaigns that resonated with viewers, driving the channel's growth and market leadership.Audience Growth Leadership: Led the channel to achieve the #1 rating position among competitive 18-34 Hispanic cable networks (Nielsen), establishing Mun2 as a leader in its… Show more Directed music programming and content curation for Mun2, a bilingual lifestyle and music video channel targeted at 12-30-year-old U.S. Latinos. Leveraged insights into youth and multicultural audiences to develop playlists and campaigns that resonated with viewers, driving the channel's growth and market leadership.Audience Growth Leadership: Led the channel to achieve the #1 rating position among competitive 18-34 Hispanic cable networks (Nielsen), establishing Mun2 as a leader in its category.Culturally Relevant Content Strategy: Curated dynamic music video playlists and lifestyle programming tailored to bilingual, bicultural U.S. Latino audiences, driving viewer engagement and loyalty.Revenue-Driving Campaigns: Secured a $100k trade radio campaign for a Toyota-branded on-air concert, integrating brand partnerships into engaging programming.Operational Efficiency: Negotiated agreements with vendors, reducing costs by 50% while maintaining high-quality production standards.Strategic Partnerships: Collaborated with music labels, artists, and corporate sponsors to create cross-promotional opportunities that enhanced the channel’s visibility and revenue potential.Key Achievements:Positioned Mun2 as a key player in multicultural youth entertainment, directly contributing to the channel’s growth and influence.Strengthened advertiser relationships by aligning branded campaigns with audience-driven content.Delivered cost-saving operational solutions while scaling high-impact/low-cost programming. Show less

Executive Mba, Business Leadership, Management, And Strategic Innovation

Earned an MBA with studies in core business disciplines, including Operations, Leadership, Accounting, Marketing, and Financing. Gained.

Nanodegree, Digital Marketing

Completed a three-month, intensive program focused on modern digital marketing strategies and tools. Gained expertise in key areas.

Bachelor'S Degree, Marketing, Business, And Strategic Management

Completed a comprehensive program focused on modern marketing principles and their integration with broader business functions. Coursework.