Robyn Harris Email & Phone Number

Dallas, Texas, United States

Help guide a variety of teams in telling the Dallas ISD story both internally and externally for stakeholders to engage.

9400 N. Central Expressway, Dallas Tx

Develop and manage strategic communications with media and partners to generate student, staff and district storytelling opportunities to align and enhance the district’s overall brand among audiencesBuild, cultivate and monitor strategic relations using public relations strategies that foster and increase engagement among district partners, volunteers, businesses, civic groups, and local and national media to improve the student experience and learning environmentsOversee the… Show more Develop and manage strategic communications with media and partners to generate student, staff and district storytelling opportunities to align and enhance the district’s overall brand among audiencesBuild, cultivate and monitor strategic relations using public relations strategies that foster and increase engagement among district partners, volunteers, businesses, civic groups, and local and national media to improve the student experience and learning environmentsOversee the district’s News and Information Department, Dallas Schools Television, Partnership and Volunteer Services, Call Center, and Special Events to guide and ensure efforts, strategies and messaging align with department goalsLead crisis communication strategies, serving as the 24-hour, on-call communications lead for developing appropriate responses that inform stakeholder groups and manage the district message, while serving as the primary district spokesperson designee Show less

3700 Ross Ave.

Provide public relations management and strategic media relations to support various communications efforts on behalf of more than 20,000 employees and 160,000 students across the 14th largest school district in the nation. Key member of Ebola crisis-response team formulating crisis management strategy for communications messaging to key stakeholders via local, state, and national media outlets.Accomplishments include:• Manage district’s media relationships with various reporters… Show more Provide public relations management and strategic media relations to support various communications efforts on behalf of more than 20,000 employees and 160,000 students across the 14th largest school district in the nation. Key member of Ebola crisis-response team formulating crisis management strategy for communications messaging to key stakeholders via local, state, and national media outlets.Accomplishments include:• Manage district’s media relationships with various reporters including English media and niche-specific trade publications. • Assess and coordinate preparation of articles, feature stories, news releases, media advisories and other correspondence to improve operations and increase productivity on marketing projects• Coordinate placement of district programs and initiatives for radio and TV by proactively pitching daily with ROI metricso During the second semester of the 2014-2015 school year, proactively pitched 135/230 (nearly 60%) of promoted stories, which generated the district frequent, accurate, and targeted coverage. Published articles include an average of 15 per month in Spanish-language and African-American weekly newspapers• Responsible for landing national audio/visual content on outlets including: CBS Evening News, CNN, ABC World News Tonight and USA Today• Led creation of weekly Dallas ISD radio talk show on local station, for stakeholders in specific segmented group to inform, promote and engage with about district happenings. Show less

Houston, Tx

Effectively developed media pitches, and wrote gripping media stories in the 4th largest city in U.S. for use on radio broadcasts where participants were engaged through in-depth reporting on community matters. Accomplishments include:• Researched, pitched, wrote and reported creative news stories for hourly newscast. Wrote and edited copy• Delivered live, breaking news stories from studio and remote locations• Developed and maintained robust rolodex of media… Show more Effectively developed media pitches, and wrote gripping media stories in the 4th largest city in U.S. for use on radio broadcasts where participants were engaged through in-depth reporting on community matters. Accomplishments include:• Researched, pitched, wrote and reported creative news stories for hourly newscast. Wrote and edited copy• Delivered live, breaking news stories from studio and remote locations• Developed and maintained robust rolodex of media contacts in order to cultivate compelling feature stories• Readily adapted to high-stress and evolving situations, at a moment’s notice, while working alongside various members of the media Show less

Houston, Tx

Supported the development and implementation of marketing plans to drive new home advertiser awareness and engagement across realtors covering new home buying market.Accomplishments include:• Facilitated monthly realtor events to help promote new homebuilders’ advertising and image in a positive way• Helped devise communication marketing strategies for a variety of programs and products offered by stakeholders• Led and executed marketing presentations to various groups of… Show more Supported the development and implementation of marketing plans to drive new home advertiser awareness and engagement across realtors covering new home buying market.Accomplishments include:• Facilitated monthly realtor events to help promote new homebuilders’ advertising and image in a positive way• Helped devise communication marketing strategies for a variety of programs and products offered by stakeholders• Led and executed marketing presentations to various groups of key industry leaders in new home market• Supervised the creative development process including production of advertising e-flyers and other marketing collateral• Managed internal content management system and database, which led to an increase in participation by more than 25 percent in six months• Managed all media outreach while serving as spokesperson for all organization events Show less

Houston, Tx

Performed a wide range of duties including field produce, copy writing, videotape editing and interviews. Conducted and gathered interviews. Facilitated community affairs show tapings; scheduled and confirmed guests. Organized the Public File information for open records review.

Bachelor Of Arts (Ba), Broadcast Journalism

Bachelor'S Degree, Communications (Journalism)