Roman Gonzalez Email and Phone Number

Rad Plant Man Consulting is my product strategy and operations focused firm for venture-backed tech startups based in Austin, TX. I'm on a ruthless mission to help companies be successful through radical focus and operational excellence.The core of my Rad Plant Man thesis is that How We Work is the distinguishing feature between teams (startup, mid sized, or enterprise) that are flailing and those that are thriving. Most teams are just doing random shit confusing activity for progress, and teams driven by clearly articulated goals, repeatable cycles, radical focus, and lean, rigorous, motivated user-centered experimentation are giving themselves their best, most defensible shot at success, which is the best you could conceivably hope to do as a team. See all services at www.radplantman.com/what-i-doI also work under the belief that we spend so much time building companies – it’s such a privilege to do – and so we have have fun while we’re doing it.Client Highlights: Renoster Systems, Fursure, EarthUP, Literati, Data.world, Thinktiv, BBImaging, Reunion (crowdfunding platform for founders of color), WPEngine, Civitas Learning, Hunt.comHistory: Rad Plant Man is the current form of my career-long consulting practice. It initially started in 2010 as "Roman Gonzalez Media Production" doing contracts for startups in media strategy (target audience consultation, full stack video production, distribution strategy, social media management and consultation). I would later call it "Roman (Design)" when my consulting services were more squarely in the product design realm. Now, RPM.

A Techstars backed company. For something we've been doing for over 20,000 years, growing your own food is still weirdly difficult to do. Gardenio is a new kind of garden club membership app for new food growers. Join the club at growgardenio.com by invite (let me know if you want a referral code), tell us a bit about your growing setup, and we'll send automated science-backed growing advice based on your location, and give you access to a video-first community of your friends and neighbors to keep up with each others gardens. We harvest vegetables, not data. We're on a mission to empower a generation of lifelong food growers and reconnect them to their food, their neighbors, and themselves. Become a member today at www.growgardenio.com• 2021 Techstars Sustainability Company in Boulder, CO• 2021 Bank of America $20K Grant Award Winner• 2021 Austin Young Chamber Fast Start Health and Wellness Grant Awardee• 2021 Austin A-List Spotlight Award Winner• 2020 Asana.com Standout Latinx Entrepreneur• 2020 Lightship Capital Fast Pitch Finalist and Audience Award winner w/guest host Hannibal Buress• 2020 SXSW Startup of the Year Finalist• 2020 Divinc Champions of Change People's Choice Award• 2019 Mosaic Diversity Awards Finalist, Startup Category• 2019 Naturally Austin Top 6 Most Exciting CPG Brand• 2019 Generation Titans Grant Award Winner• 2019 Startup to Watch, Austin Inno• 2018 BuiltInAustin 50 on Fire Startup• 2018/2019 TarmacTX Alumni, Social Impact Accelerator with 3M Technologies• 2017 Fall Divinc Alumni

Supported research and product strategy for industry-leading social impact software client.

Part time contract aiding the design team in workflow design, interface and architecture design, and design system development.

Key founding member for the Helix Design System at Rackspace, taking on roles on information architecture, taxonomy, designer management, and, content development, and detail-oriented pattern development and specifications. I work with developers, designers, and content developers daily to ensure a consistent, unified experience across all Rackspace platforms, and work actively to push the design system forward in its ambition and operations. I am valued on my team for my ability to focus projects toward completion, think systemically, and challenge assumptions resulting in higher quality products.

Solo full-time designer and researcher for Fanatical Support for AWS for two years, Rackspace's next-generation, high growth managed AWS offering. The only full time designer on a team of 12 developers, I worked to get ahead of development schedule, coordinate in-depth research projects (first of their kind at Rackspace) which still today guide the priorities of Rackspace. Got a team that viewed UX as last mile "polish" role, to bringing research and design to the head of the product development process, saying "I love this UX thing. We want it every time. It has been so incredibly valuable." That's a W in my book.

Ran brand and product design for 6 months on contract directly with the CEO/CTO to work on one week sprints for this micronetworking startup based in San Francisco, CA.

Product marketer managing multiple usenet brands, creating and running (with a team of folks) research efforts and integrated campaigns through social media advertising, PPC and Display, and email marketing. Saw the highest bump in signups for our Usenet brand in years due to a holiday campaign we ran.

Marketing employee #1. Built brand messaging, positioning and identity. Ran integrated campaigns: paid, event, social, email, PR. Developed enterprise content, conducted market research, managed agencies, generated user experience assets, conducted two web relaunches which included my execution of a full structural and visual redesign. Refocused our product offerings with unique branding, found our first client, generated demand and leads. It's a long story, and I'm very proud of the things we accomplished. Toopher was acquired by Salesforce in April 2015.

Spent six years developing human-focused, written and commercial video content for companies and organizations. Clients include WP Engine, Civitas Learning, SmartSitting, ReQwip, Tech Ranch Austin, Brown University, Corpus Christi Film Society, Core Media Productions. Clients in Bay Area, New York City, Providence, RI, Corpus Christi, TX, Austin, TX. Solo video producer as well as manager of small production teams. Full grasp of camera specs, lighting, cinematography, audio recording, and post-production. Composed some original music for projects. Also designed logos, wrote blog posts, and managed social media accounts for several SMBs, with a focus on user engagement.Also did contract work for Fox's "Hell's Kitchen with Gordan Ramsay"​ and the Travel Channel's "Hotel Impossible".

Part time right-hand generalist to CEO Kevin Koym, organizing Campfire Meetups, putting together the volunteer program, actively participating in executive meetings, producing multimedia content.

Grassroots field organizer on the most historic field team in political history—the 2012 Ohio Presidential Field team. Strategically organized Downtown Columbus campus students into volunteer teams, registering over 1300 voters, exceeding projections. Canvassed/phone banked thousands, threw campus events, gave poll rides—turning Franklin County, Ohio, and the country blue. Recruited/interviewed/managed Deputy Field Organizers.

Technical support for the HostGator, which receives the #1 rated Customer Service team of any web host. I provided live server-side customer support to HostGator Shared, VPS, and Dedicated clients in a 200+ employee corporate environment. Consistently received outstanding customer reviews for patience, professionalism, and ability to guide customers through complex problems. Left my role to save the world on the campaign.

Digital Strategy startup, part time (often remote) role. Managed Neovia's corporate social channels, curated and produced content, worked directly with CEO on digital strategy for SMBs. I was resident video specialist.

The Curricular Resource Center provided expansive educational resource for Brown University students, including independent concentrations and independent study projects, exemplifying the spirit of Brown's open curriculum. As Program Director I rebranded the initiative, getting a record number of independent study proposals, reviewed the proposals with the board, and worked with students to craft engaging, enriching curriculums.

Created live a/v strategy for campus clients, operating and troubleshooting.

There hadn't been a live news show at Brown in 20 years. I wanted there to be one, and for it to have a kind of late-night edge, so I brought about 10 people together, trained them on how to work everything, worked with writers to make it snarky (if haphazard), and we had ourselves a live TV show.

I'm always going to remember BTV as a formative experience in my entrepreneurial development. When I got on campus in 2007 wanting to make films, the organization was about to be terminated due to inactivity. It was started by now-famous Doug Liman back in 1987. Everyone I talked to wanted to make films, but there were too many restrictions to make films through the current media department. So we raised money for a camera and built out this super organization that is still growing today. We raised $30,000, had more than 300 students involved, and became an active force on campus.

I wanted new friends who I could talk about philosophy with. So I raised some money through the department, through out a mass email, and, with the help of my friends, brought back the Philosophy Department Undergraduate Group. We held the first undergraduate conference in years, held guest lectures, and talked about everything from the philosophy of screenplay writing to modal metaphysics.