I’m the new Fundraising Coordinator at Charlies Foundation, developing our campaigns and driving acquisition strategies to unlock business growth. We offer flexible funding for world-leading projects and researchers at Perth’s premier hospitals, with over $1 million allocated last year.

In my first year, I spearheaded transformative digital marketing strategies that significantly enhanced brand engagement and revenue amidst Australia's declining GDP growth. Key accomplishments include:◾Secured over $243,708 in ad grants to significantly extend our reach and impact.◾Overhauling our Meta Ads strategy to reduce the blended cost per donation by over 96%, setting a new efficiency benchmark.◾Elevating website engagement by 945% and boosting social media traffic by 1,900%.◾Achieving a digital revenue surge with a remarkable 30% YoY increase in our EOFY 2023 campaign, and a 90% YoY growth for December 2023, reversing a five-year stagnation trend.◾Growing LinkedIn followers by 390% to 5,400, vastly expanding our digital footprint.◾Successfully launching a monthly newsletter, quickly attracting 2,093 subscribers.◾Leading a comprehensive digital transformation (CRM), implementing automation, scalability and boosting our online donation conversion rates by 25X.

Meet Twitter Next, the brand strategy team with a single goal: to help brands create human-centric ideas worth talking about. At Twitter Next, we partner with the industry’s largest advertisers and leverage cutting edge tech to power Twitter’s most innovative brand activations.#oneteam #lovewhereyouwork