Sai Balaji

Sai Balaji Email and Phone Number

Helping business grow using Performance Marketing | Facebook Ads | Google Ads | Media Planner | Media Buyer @ The Indus Valley
chennai, tamil nadu, india
Sai Balaji's Location
Chennai, Tamil Nadu, India, India
About Sai Balaji

🚀 I’m an Engineer-turned-Marketer with over 6 years of experience. Here's a look at my journey so far:🎓 Right out of college, I had the opportunity to work with startups, gaining horizontal exposure early in my career. In this role, I interacted with our target audience, deeply understanding their needs and challenges. This experience significantly enhanced my marketing skills.💻 I then transitioned to Digital Marketing, focusing on Social Media Management and Advertising.🎯 I joined an agency where I specialized in Performance Marketing, working with clients at various growth stages. We focused on Higher Education and B2B SaaS industries. I managed major ad platforms like Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Yahoo Ads, and Taboola Ads.🌍 After the agency, I worked with two study abroad consultancies, focusing on Performance Marketing, Data Analytics, App Marketing, and Event Marketing.👨‍💼 In my next agency role, I managed a team of four and was involved in end-to-end campaign planning and management across major ad platforms like Facebook and Google. I also helped create SOPs and optimize processes.💰 Since 2018, I have managed over $4 million in paid media channels (Facebook, Instagram, and Google), generating a revenue of over $17 million.🔧 How I Can Help You:-> Paid Social (Meta Ads)-> Paid Search (Google Ads)-> Conversion Rate Optimization-> Funnels-> Tagging & Analytics-> Marketing Automation📞 Let's Connect! I'm always up for chatting about anything performance marketing.

Sai Balaji's Current Company Details
The Indus Valley

The Indus Valley

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Helping business grow using Performance Marketing | Facebook Ads | Google Ads | Media Planner | Media Buyer
chennai, tamil nadu, india
Employees:
33
Sai Balaji Work Experience Details
  • The Indus Valley
    Digital Marketing Manager
    The Indus Valley Jul 2024 - Present
    Chennai, Tamil Nadu, India
  • Gateway Digital Marketing
    Performance Marketer
    Gateway Digital Marketing Nov 2022 - Jun 2024
    Greater Chennai Area
    Orchestrated ROI-focused paid advertising campaigns, optimizing strategies and landing pages for clients in international markets across diverse industries, including e-Learning (in the beauty industry), eCommerce, Medical Centers, and Real Estate.Collaborated with content and creative teams to tailor persona-driven ads, funnels & landing pages, enhancing customer engagement and conversion rates.Managed a multidisciplinary team consisting of 2 media buyers, a designer, and a… Show more Orchestrated ROI-focused paid advertising campaigns, optimizing strategies and landing pages for clients in international markets across diverse industries, including e-Learning (in the beauty industry), eCommerce, Medical Centers, and Real Estate.Collaborated with content and creative teams to tailor persona-driven ads, funnels & landing pages, enhancing customer engagement and conversion rates.Managed a multidisciplinary team consisting of 2 media buyers, a designer, and a developer, ensuring seamless coordination and execution of campaigns. Show less
  • Edvoy
    Performance Marketer
    Edvoy May 2022 - Nov 2022
    Greater Chennai Area
    Involved in the media planning & media buying activities for new user acquisition on paid channels.Led the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale by lowering lead costs across markets by 80%Collaborated on the go-to-market strategies for the Edvoy app along with user acquisition via App Install campaigns.Strategized and executed student and university fairs, both physical and virtual… Show more Involved in the media planning & media buying activities for new user acquisition on paid channels.Led the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale by lowering lead costs across markets by 80%Collaborated on the go-to-market strategies for the Edvoy app along with user acquisition via App Install campaigns.Strategized and executed student and university fairs, both physical and virtual, leveraging Facebook & Google Ads to drive qualified leads for the events. Show less
  • Idp Education Ltd
    App Marketing Specialist
    Idp Education Ltd May 2021 - May 2022
    Chennai, Tamil Nadu, India
    Liaised with regional teams & worked on different campaigns to bring in 500K installs for the IDP Live appWorked closely with the product team to manage all email marketing and in-app messaging strategies for the apps that improved the volume of enquiries by 6%.Reported on the overall performance of the app via dashboards on Data Studio & Power BI
  • Customerlabs | No Code Cdp
    Digital Marketer
    Customerlabs | No Code Cdp Feb 2020 - Apr 2021
    Chennai Area, India
    Involved in planning, implementing & managing large-scale display & search ad campaigns across multiple ad platforms for clients in the field of SaaS & Education. End-to-end execution & analysis of campaigns to understand areas of improvement & implementation of scaling strategies. Created detailed weekly reports on Excel for all the client’s campaigns on Facebook, Instagram, Snapchat, TikTok, Twitter, Google, LinkedIn, Quora, Hotstar, TOI &Yahoo. Successfully managed… Show more Involved in planning, implementing & managing large-scale display & search ad campaigns across multiple ad platforms for clients in the field of SaaS & Education. End-to-end execution & analysis of campaigns to understand areas of improvement & implementation of scaling strategies. Created detailed weekly reports on Excel for all the client’s campaigns on Facebook, Instagram, Snapchat, TikTok, Twitter, Google, LinkedIn, Quora, Hotstar, TOI &Yahoo. Successfully managed 6-figure budgets on a daily basis & formulated strategies across multiple ad platforms by analyzing past performance data, new trends in the industry & reduced the overall CPL by 30%. Show less
  • Aeroleads
    Digital Marketer
    Aeroleads Oct 2019 - Jan 2020
    Bengaluru Area, India
    Involved in both On-Page & Off-Page SEO activities for the AeroLeads blog to drive traffic by ranking on Google SERPs.Set up cold email campaigns and refined the email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN-SPAM were integrated.Proposed and designed a new email template that outperformed the previous template with an 80% higher customer response rate.
  • Sweetkaramcoffee.In
    Marketing Manager
    Sweetkaramcoffee.In Jan 2019 - Oct 2019
    Chennai, Tamil Nadu, India
    Executed annual operating plans and marketing plans that deliver financial objectives and align with brand strategies. Developed & executed marketing campaigns aimed at communicating the brand message.Built a strong organic & paid social media presence by executing effective digital media campaigns across Facebook & Instagram. Created & improved the usability, design & conversion of original written & visual content for social media campaigns.
  • Sweetkaramcoffee.In
    Product Marketing Manager
    Sweetkaramcoffee.In Nov 2018 - Jan 2019
    Chennai Area, India
    Launched 3 new product categories and managed 150 SKUs. Built promotion plans across product categories, planned short term roadmap, devised sales strategies across product categories.
  • Sweetkaramcoffee.In
    Customer Development Executive
    Sweetkaramcoffee.In May 2018 - Nov 2018
    Chennai Area, India
    Managed communications with customers through chats, emails & calls to resolve order related concerns & queries. Built a customer support team & enhanced the overall user experience with the company. Devised a communications strategy and brand guidelines based on brand positioning.Prepared daily & monthly Sales, MIS reports & derived necessary insights.

Sai Balaji Skills

Social Media Marketing Product Management E Commerce Blogging Management Social Media Advertising Paid Social Media Advertising Digital Marketing Branding Sales And Marketing Customer Relationship Management Copywriting Reporting And Analysis Competitor Analysis Social Media Communications Social Media Measurement Campaign Management Content Marketing Optimization Google Analytics Microsoft Excel Management Information Systems Ahrefs Semrush Microsoft Office Leadership Cold Calling Content Research And Development Product Photography Complaint Management Customer Marketing Creative Design Supplier Management Supplier Identification Off Page Seo Search Engines Content Management Systems Start Ups Pivot Tables Search Engine Marketing Advertising Campaigns Wordpress Pay Per Click Facebook Ads Google Data Studio Search Engine Optimization Advertising Social Media Email Marketing

Sai Balaji Education Details

Frequently Asked Questions about Sai Balaji

What company does Sai Balaji work for?

Sai Balaji works for The Indus Valley

What is Sai Balaji's role at the current company?

Sai Balaji's current role is Helping business grow using Performance Marketing | Facebook Ads | Google Ads | Media Planner | Media Buyer.

What schools did Sai Balaji attend?

Sai Balaji attended Sri Venkateswara College Of Engineering, The Psbb Millennium School.

What skills is Sai Balaji known for?

Sai Balaji has skills like Social Media Marketing, Product Management, E Commerce, Blogging, Management, Social Media Advertising, Paid Social Media Advertising, Digital Marketing, Branding, Sales And Marketing, Customer Relationship Management, Copywriting.

Who are Sai Balaji's colleagues?

Sai Balaji's colleagues are Anand S, Sasi Kala, Thomas Vijay, Lokesh V, Edwin Pereira, Prapakaran Seenivasan, Pawan Chef.

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