Sai Balaji Email & Phone Number

Chennai, Tamil Nadu, India

Greater Chennai Area

Orchestrated ROI-focused paid advertising campaigns, optimizing strategies and landing pages for clients in international markets across diverse industries, including e-Learning (in the beauty industry), eCommerce, Medical Centers, and Real Estate.Collaborated with content and creative teams to tailor persona-driven ads, funnels & landing pages, enhancing customer engagement and conversion rates.Managed a multidisciplinary team consisting of 2 media buyers, a designer, and a… Show more Orchestrated ROI-focused paid advertising campaigns, optimizing strategies and landing pages for clients in international markets across diverse industries, including e-Learning (in the beauty industry), eCommerce, Medical Centers, and Real Estate.Collaborated with content and creative teams to tailor persona-driven ads, funnels & landing pages, enhancing customer engagement and conversion rates.Managed a multidisciplinary team consisting of 2 media buyers, a designer, and a developer, ensuring seamless coordination and execution of campaigns. Show less

Greater Chennai Area

Involved in the media planning & media buying activities for new user acquisition on paid channels.Led the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale by lowering lead costs across markets by 80%Collaborated on the go-to-market strategies for the Edvoy app along with user acquisition via App Install campaigns.Strategized and executed student and university fairs, both physical and virtual… Show more Involved in the media planning & media buying activities for new user acquisition on paid channels.Led the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale by lowering lead costs across markets by 80%Collaborated on the go-to-market strategies for the Edvoy app along with user acquisition via App Install campaigns.Strategized and executed student and university fairs, both physical and virtual, leveraging Facebook & Google Ads to drive qualified leads for the events. Show less

Chennai, Tamil Nadu, India

Liaised with regional teams & worked on different campaigns to bring in 500K installs for the IDP Live appWorked closely with the product team to manage all email marketing and in-app messaging strategies for the apps that improved the volume of enquiries by 6%.Reported on the overall performance of the app via dashboards on Data Studio & Power BI

Chennai Area, India

Involved in planning, implementing & managing large-scale display & search ad campaigns across multiple ad platforms for clients in the field of SaaS & Education. End-to-end execution & analysis of campaigns to understand areas of improvement & implementation of scaling strategies. Created detailed weekly reports on Excel for all the client’s campaigns on Facebook, Instagram, Snapchat, TikTok, Twitter, Google, LinkedIn, Quora, Hotstar, TOI &Yahoo. Successfully managed… Show more Involved in planning, implementing & managing large-scale display & search ad campaigns across multiple ad platforms for clients in the field of SaaS & Education. End-to-end execution & analysis of campaigns to understand areas of improvement & implementation of scaling strategies. Created detailed weekly reports on Excel for all the client’s campaigns on Facebook, Instagram, Snapchat, TikTok, Twitter, Google, LinkedIn, Quora, Hotstar, TOI &Yahoo. Successfully managed 6-figure budgets on a daily basis & formulated strategies across multiple ad platforms by analyzing past performance data, new trends in the industry & reduced the overall CPL by 30%. Show less

Bengaluru Area, India

Involved in both On-Page & Off-Page SEO activities for the AeroLeads blog to drive traffic by ranking on Google SERPs.Set up cold email campaigns and refined the email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN-SPAM were integrated.Proposed and designed a new email template that outperformed the previous template with an 80% higher customer response rate.

Chennai, Tamil Nadu, India

Executed annual operating plans and marketing plans that deliver financial objectives and align with brand strategies. Developed & executed marketing campaigns aimed at communicating the brand message.Built a strong organic & paid social media presence by executing effective digital media campaigns across Facebook & Instagram. Created & improved the usability, design & conversion of original written & visual content for social media campaigns.

Chennai Area, India

Launched 3 new product categories and managed 150 SKUs. Built promotion plans across product categories, planned short term roadmap, devised sales strategies across product categories.

Chennai Area, India

Managed communications with customers through chats, emails & calls to resolve order related concerns & queries. Built a customer support team & enhanced the overall user experience with the company. Devised a communications strategy and brand guidelines based on brand positioning.Prepared daily & monthly Sales, MIS reports & derived necessary insights.

Bachelor Of Engineering - Be, Electrical And Electronics Engineering

Education record