Sai Balaji Email and Phone Number
🚀 I’m an Engineer-turned-Marketer with over 6 years of experience. Here's a look at my journey so far:🎓 Right out of college, I had the opportunity to work with startups, gaining horizontal exposure early in my career. In this role, I interacted with our target audience, deeply understanding their needs and challenges. This experience significantly enhanced my marketing skills.💻 I then transitioned to Digital Marketing, focusing on Social Media Management and Advertising.🎯 I joined an agency where I specialized in Performance Marketing, working with clients at various growth stages. We focused on Higher Education and B2B SaaS industries. I managed major ad platforms like Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Yahoo Ads, and Taboola Ads.🌍 After the agency, I worked with two study abroad consultancies, focusing on Performance Marketing, Data Analytics, App Marketing, and Event Marketing.👨💼 In my next agency role, I managed a team of four and was involved in end-to-end campaign planning and management across major ad platforms like Facebook and Google. I also helped create SOPs and optimize processes.💰 Since 2018, I have managed over $4 million in paid media channels (Facebook, Instagram, and Google), generating a revenue of over $17 million.🔧 How I Can Help You:-> Paid Social (Meta Ads)-> Paid Search (Google Ads)-> Conversion Rate Optimization-> Funnels-> Tagging & Analytics-> Marketing Automation📞 Let's Connect! I'm always up for chatting about anything performance marketing.
The Indus Valley
View- Website:
- theindusvalley.in
- Employees:
- 33
-
Digital Marketing ManagerThe Indus Valley Jul 2024 - PresentChennai, Tamil Nadu, India -
Performance MarketerGateway Digital Marketing Nov 2022 - Jun 2024Greater Chennai AreaOrchestrated ROI-focused paid advertising campaigns, optimizing strategies and landing pages for clients in international markets across diverse industries, including e-Learning (in the beauty industry), eCommerce, Medical Centers, and Real Estate.Collaborated with content and creative teams to tailor persona-driven ads, funnels & landing pages, enhancing customer engagement and conversion rates.Managed a multidisciplinary team consisting of 2 media buyers, a designer, and a… Show more Orchestrated ROI-focused paid advertising campaigns, optimizing strategies and landing pages for clients in international markets across diverse industries, including e-Learning (in the beauty industry), eCommerce, Medical Centers, and Real Estate.Collaborated with content and creative teams to tailor persona-driven ads, funnels & landing pages, enhancing customer engagement and conversion rates.Managed a multidisciplinary team consisting of 2 media buyers, a designer, and a developer, ensuring seamless coordination and execution of campaigns. Show less -
Performance MarketerEdvoy May 2022 - Nov 2022Greater Chennai AreaInvolved in the media planning & media buying activities for new user acquisition on paid channels.Led the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale by lowering lead costs across markets by 80%Collaborated on the go-to-market strategies for the Edvoy app along with user acquisition via App Install campaigns.Strategized and executed student and university fairs, both physical and virtual… Show more Involved in the media planning & media buying activities for new user acquisition on paid channels.Led the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale by lowering lead costs across markets by 80%Collaborated on the go-to-market strategies for the Edvoy app along with user acquisition via App Install campaigns.Strategized and executed student and university fairs, both physical and virtual, leveraging Facebook & Google Ads to drive qualified leads for the events. Show less -
App Marketing SpecialistIdp Education Ltd May 2021 - May 2022Chennai, Tamil Nadu, IndiaLiaised with regional teams & worked on different campaigns to bring in 500K installs for the IDP Live appWorked closely with the product team to manage all email marketing and in-app messaging strategies for the apps that improved the volume of enquiries by 6%.Reported on the overall performance of the app via dashboards on Data Studio & Power BI -
Digital MarketerCustomerlabs | No Code Cdp Feb 2020 - Apr 2021Chennai Area, IndiaInvolved in planning, implementing & managing large-scale display & search ad campaigns across multiple ad platforms for clients in the field of SaaS & Education. End-to-end execution & analysis of campaigns to understand areas of improvement & implementation of scaling strategies. Created detailed weekly reports on Excel for all the client’s campaigns on Facebook, Instagram, Snapchat, TikTok, Twitter, Google, LinkedIn, Quora, Hotstar, TOI &Yahoo. Successfully managed… Show more Involved in planning, implementing & managing large-scale display & search ad campaigns across multiple ad platforms for clients in the field of SaaS & Education. End-to-end execution & analysis of campaigns to understand areas of improvement & implementation of scaling strategies. Created detailed weekly reports on Excel for all the client’s campaigns on Facebook, Instagram, Snapchat, TikTok, Twitter, Google, LinkedIn, Quora, Hotstar, TOI &Yahoo. Successfully managed 6-figure budgets on a daily basis & formulated strategies across multiple ad platforms by analyzing past performance data, new trends in the industry & reduced the overall CPL by 30%. Show less -
Digital MarketerAeroleads Oct 2019 - Jan 2020Bengaluru Area, IndiaInvolved in both On-Page & Off-Page SEO activities for the AeroLeads blog to drive traffic by ranking on Google SERPs.Set up cold email campaigns and refined the email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN-SPAM were integrated.Proposed and designed a new email template that outperformed the previous template with an 80% higher customer response rate. -
Marketing ManagerSweetkaramcoffee.In Jan 2019 - Oct 2019Chennai, Tamil Nadu, IndiaExecuted annual operating plans and marketing plans that deliver financial objectives and align with brand strategies. Developed & executed marketing campaigns aimed at communicating the brand message.Built a strong organic & paid social media presence by executing effective digital media campaigns across Facebook & Instagram. Created & improved the usability, design & conversion of original written & visual content for social media campaigns. -
Product Marketing ManagerSweetkaramcoffee.In Nov 2018 - Jan 2019Chennai Area, IndiaLaunched 3 new product categories and managed 150 SKUs. Built promotion plans across product categories, planned short term roadmap, devised sales strategies across product categories. -
Customer Development ExecutiveSweetkaramcoffee.In May 2018 - Nov 2018Chennai Area, IndiaManaged communications with customers through chats, emails & calls to resolve order related concerns & queries. Built a customer support team & enhanced the overall user experience with the company. Devised a communications strategy and brand guidelines based on brand positioning.Prepared daily & monthly Sales, MIS reports & derived necessary insights.
Sai Balaji Skills
Sai Balaji Education Details
-
Electrical And Electronics Engineering -
The Psbb Millennium School
Frequently Asked Questions about Sai Balaji
What company does Sai Balaji work for?
Sai Balaji works for The Indus Valley
What is Sai Balaji's role at the current company?
Sai Balaji's current role is Helping business grow using Performance Marketing | Facebook Ads | Google Ads | Media Planner | Media Buyer.
What schools did Sai Balaji attend?
Sai Balaji attended Sri Venkateswara College Of Engineering, The Psbb Millennium School.
What skills is Sai Balaji known for?
Sai Balaji has skills like Social Media Marketing, Product Management, E Commerce, Blogging, Management, Social Media Advertising, Paid Social Media Advertising, Digital Marketing, Branding, Sales And Marketing, Customer Relationship Management, Copywriting.
Who are Sai Balaji's colleagues?
Sai Balaji's colleagues are Anand S, Sasi Kala, Thomas Vijay, Lokesh V, Edwin Pereira, Prapakaran Seenivasan, Pawan Chef.
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