Sam Lam Email & Phone Number

Singapore

Singapore

Oakland, Ca, Us

• Ship and launch an iOS app with over 100 users in 3 months, consistently testing, iterating, and refining to improve user flow and catch bugs.• Translate concepts and ideas into tangible wireframes and drafts to enhance deeper conversations around what to build and who to build for.• Develop and implement design standards and strategies, allowing for more efficient creation of prototypes, mockups, and marketing materials for the whole team.• Proposed and handled manufacturing merchandise line (t-shirts and pins) to be sold as additional income for the company.

Seongnam-Si, Gyeonggi-Do, Kr

• Lead and build intuitive designs from zero-to-one for FLEX AI, a tool to create custom object detection model, resulting in a beta client purchasing over $600,000 worth of cameras for their security system.• Constantly collaborating with cross-functional team of Product Managers, Development Team, and other stakeholders, delegating tasks to other designers as needed, to ensure alignment in product scope and timeline.• Facilitate and actively contribute constructive feedback in weekly international design team meetings, attaining cohesiveness across different sections of the platform.• Orchestrate a design workshop for our major stakeholders, synthesizing findings with competitive analysis to determine our product market fit and product roadmap with Product Managers.

La Crescenta, California, Us

• Spearhead updating the website with a new design that quick and consistent, leading to a 50% increase in Average Order Value (AOV) and doubling the site’s PageSpeed Insights performance scores.• Created and built out user flows for different promotional needs, diversifying clientele and increasing income funnels.• Ensure brand consistency while designing and producing new packaging, stationery, wholesale sheets, and event banners, totaling over 25,000 units of product and 5 new assets.• Visualize, edit, and compile the company’s pitch deck with a consistent design and flow, attracting 2 new investors to increase funding, allowing us to extend our runway and ramp up production.

• Design, customize, build, and manage Tribe Dance Company’s website (www.trbecrw.com), centralizing and presenting information from their events and social media accounts for parents and potential partners, leading to partnerships with industry leaders like World of Dance.• Conceptualize and deliver Inkspiriment’s new ecommerce site, migrating from Etsy to Shopify, reducing overhead costs by 10%.

• Partnered with another designer and conducted 10 qualitative remote interviews with the target audience on Zoom, gaining over 100 unique insights on their thoughts around the travel and hotel industries.• Drafted more than 5 iterations of wireframes and prototypes for the guest-facing app on Figma to create a comfortable and reliable digital experience from onboarding to checking out.• Incorporated user feedback into the design iteratively through 10 rounds of remote testing, creating a more intuitive app.

• Brainstormed, researched, prototyped, and finalized the process for perfume bottle customization, one of the best selling products.• Led moving inventory management processes from excel to MRP software, learned and created over 50 Bill of Materials (BOMs), tracked inventory for over 1000 finished and unfinished products.• Streamlined and managed processes for forecasting sales and fulfilling wholesale orders. Communicated with our manufacturers and wholesale partners constantly to ensure products were made, passed quality checks, and delivered on time.

San Francisco, Ca, Us

- Handled all inquiries from students, parents and other departments, answering all questions and concerns.- Coordinated the front desk of five different departments, helping and directing each visitor to the specific department they are looking for.- Led digitization efforts across a number of different initiatives, including working with Starrez datastore and collaborating with a multi-disciplinary team.

- Conducted all user experience (UX) research and quality assurance (QA) efforts related to Pinrose corporate website.- Managed responses from over 100 customers and incorporated their feedback into our product development process.- Assisted in the retargeting process, aiming to increase the customer happiness and retention rate, leading to increased company revenue.- Brainstormed on ways to increase customer value proposition during weekly sprint meetings.

Master Of Fine Arts - Mfa, Interaction And Ui/Ux Design

Bachelor Of Arts (Ba), Communication Studies, Minor: Computer Science

Korean Studies Programme

Computer Software And Media Applications