Brand & PnL management for YSL Beauté & Armani Beauty

Manage a $50 million sales portfolio driven by sales & marketing programmes across integrated channels such as public relations, digital, social, e-commerce & CRM. Premium category hair removal, intimate healthcare, brow design, artisanal barbering & new-age spa wellness categories.Achievements2020 – Asian PR Awards finalist for Two Lips first anniversary campaign2020 – Creative Review UK shortlist for Two Lips first anniversary campaign2019 – Drove Salesforce digital transformation (automation, tracking and 360 customer view) with the integration of NetSuite ERP enterprise systems.2019 - Red Dot Award winner (branding & communications)2018- Launched Two Lips, the world’s first luxury intimate care product range.

• Oversees the brand marketing and communication• Leads the creative team to create and oversees our storytelling strategy• Responsible for marketing strategy to drive traffic and revenue in innovative ways• Manages the marketing mix from service, product range, pricing and promotions • Collaborates with global partners to develop localised marketing launch plans and tools• Works closely with R&D department in the product innovation processThe Spa Esprit Group is one of the world’s most unique beauty, lifestyle and F&B brands with a portfolio of 17 companies including Strip, Browhaus, We Need A Hero, Open Farm Community, Open Door Policy, 40 Hands & Tiong Bahru Bakery. The Group operates more than 90+ retail outlets on a truly global scale with locations in Singapore, New York, London, China, Hong Kong, & Southeast Asia.