The mammoth task of keeping up with social media, marketing and public relations can make the brightest social butterfly crawl back into a cocoon. Which tools are worth your time, which ones are a waste of energy, and how can you juggle them all at once? Stance specializes in answering these questions. At Stance, our position is simple and strong: we help companies create positive experiences for their customers by creating relationships that last. We specialize in social media, marketing and public relations in the hospitality, restaurant, home builder and construction industries, acting as a guide on the journey. By defining your brand promise, identifying key customers and audiences and designing the optimal strategies, Stance will: : Represent your brand via social media, raising exposure, awareness and momentum in order to create and strengthen customer referral and retention.: Create a community of followers and fans with the sole purpose of building ongoing relationships that boost the bottom line.: Secure media coverage and expose influencers and consumers to your brand.STANCE provides you: : A creative mind and a vast array of media and influencer connections for exposure in the community.: Ongoing, focused and integrated campaigns. : 23 years of experience, and works autonomously so you don’t have another vendor to manage. Customer expectations are constantly climbing, and the marketplace is more competitive by the minute; Stance acts as your guide along the trail toward customer satisfaction. Contact us for a free consultation and we’ll provide your business with firm footing throughout the trip!

2003 – 2009 | JGU LLC | Director of Marketing, New Home Sales and MarketingHighlights – Successfully launched four new products in the nation’s largest urban infill community; creatively drove the development and implementation of media strategies that resulted in improved positioning in a saturated market; effectively differentiated each product to accelerate sales and profitability in price bands and niches; spearheaded extensive consumer research to rebrand and redefine product and segmentation in changing markets; raised the bar on event marketing and its affect on messaging. Directed team of eight professionals to consistently meet 100 percent of goal under budget.  Generated research and analyzed competition to maintain 22 percent of market share. Formulated pricing schedules for a variety of products, standards and options to protect profit margins and produce goal of 12 percent to 22 percent profit for builder clients.  Created and managed marketing plans and annual budgets in excess of $2.5 million. Strived to maintain a customer approval rate of 100 percent recommendation via customer touch points in the buying process.

2001 – 2003 | Metropolitan Homes | Marketing Manager, New Home BuilderHighlights – Launched three new products in a major metropolitan infill community; created strong cross-departmental relationships to reach sales, starts and closing goals; influenced the decision to rebrand the company and the marketing practices resulting in expanded industry exposure and increased visibility to the potential buyer. Supported a sales team of twelve to consistently meet and exceed goals. Created and managed marketing plans and budgets including media purchase and placement. Designed new reporting systems allowing more targeted marketing and budget control. Originated accounting code system to track marketing expenses to better inform investors. Established and maintained strong vendor relations to provide the best price and product.

1997 – 2001 | JGU LLC | Marketing Coordinator, New Home Sale and MarketingHighlights – Guided small-volume home builders through product development and launch focusing on whisper campaigns and grand openings; met the challenge of creating new marketing opportunities regarding signage, event marketing and realtor relations in a pre-internet market.  Created and managed marketing plans and budgets.  Established strong vendor relations and negotiating skills. Designed advertising collateral.