Built a team of high-performing omnichannel CX professionals to drive the HCP and patient engagement strategy throughout our portfolio of products, implementing best-in-class experiences across web, SEO, SEM, paid media, NPP, call center, social media (organic and paid), face-to-face engagements, mobile, email, telehealth, virtual congresses, and more!As the global digital strategy lead, I helped define the vision and go-to-market approach across multiple topics, including advanced customer journey mapping, global-to-local content strategy, modular content, content personalization, next-best action, micro-segmentation, KPI evolution, audience management (DMP), preferences and consent, and more!Responsible for upskilling the organization around anything related to "digital," holding monthly innovation lunch and learns, quarterly speaker engagements with key industry thought leaders, and managing the innovation POC pipeline, driving 3-5 new projects a year.Part of the launch readiness team, defining new capabilities and best practices around helping brands go to market across primary, specialty, and rare disease markets.As the global advanced analytics steerco lead, I built our first AI and LLM capabilities, covering real-time AE detection, an automated research portal, a medical insight model, and NLG development.Drove an overall increase in high-value engagements for the organization by 40,000% within five years on the same YoY budget while increasing customer satisfaction by 2X.Areas worked in: Heart Failure, Hypertension, Atrial Fibrillation, Stroke, Diabetes, Obesity, NASH, CKD, Lung Cancer, GI Cancer, Pulmonary Fibrosis, COPD, Asthma, Scledoderma, GPP, Psoriasis, HS, Schizophrenia, Depression, Borderline Personality Disorder, Retinal Diseases

Established the omnichannel CX planning capability within the world’s top creative healthcare agency, creating and executing award-winning digital and traditional marketing programs for our clients.Led a team of CX experts in developing the omnichannel marketing strategies for over 15 brands, including four global product launches, two new indications for breakthrough cancer treatments, three OTC products, and six innovative startups creating new therapeutics for rare conditions like MS, ALZ, CF, and genetic obesity.Owned the digital strategy capability within the agency, overseeing the performance and growth of roughly 30 websites for our clients, including all organic and paid drivers to those destinations.Supported agency growth by leading new business opportunities, focused client retention efforts, and developing innovative B2B products that could be easily scaled and sold. Partnered with leading pharma companies, such as Eli Lilly, and GSK to help them test and implement innovative programs such as real-time personalization, modular content, and next-best action.

Managed all facets of Waste Size, overseeing business creation and planning, VC funding, team building, technical development, B2B SaaS marketing, B2C marketing, demand generation, and customer life-cycle management.Engineered and executed a robust go-to-market omnichannel strategy, propelling user growth from zero to over ~1 million users within 12 months while maintaining a solid 50% retention rate.Delivered outstanding results by generating approximately $5 million in B2B SaaS sales within 18 months of launch on a $100k marketing budget.Led the company through two successful funding rounds, helping to solidify its growth and strategic position in the marketplace, eventually leading to a successful exit.

Worked with Johnson & Johnson's North American brand leaders and their marketing center of excellence teams to craft comprehensive RX and OTC omnichannel playbooks to take advantage of their new Adobe Marketing Cloud stack and capabilities around modular content, personalization, and next-best-action.Joined forces with Samsung to create and execute their global B2B omnichannel customer experience strategy, creating the blueprint for what "good CX planning looks like" for the organization and then translating that into training materials so their internal marketing and COE teams can manage moving forward.Collaborated on an internal digital transformation project with Merkle, helping them understand the skill sets, team structure, and go-to-market model they would need to support digital and CX client needs for the next 5-10 years.

Defined the future state vision of data-driven marketing for Epsilon, creating the end-to-end vision of how their data assets and technical capabilities align with customer experience (CX) planning to drive better client outcomes.Drove innovation across Epsilon's portfolio of clients, helping build capabilities and experiences such as McDonald's first mobile payments platform, GM's first AI-driven social ROI tool, BMW's virtual reality showroom platform, Nike+'s first real-time CRM platform, Unilever's global data system, and Target's advanced personalization capabilities.Built the omnichannel strategy for Abbott's Freestyle program, significantly boosting Direct-to-Consumer (DTC) and Healthcare Professional (HCP) enrollments, and pioneered Roche's first personalized communication platform for Accucheck.Constructed healthcare's inaugural mobile CRM platform, launching Boehringer Ingelheim's maiden mobile messaging program, and engineered Pfizer's RXRemind program, driving retention and compliance across their extensive product portfolio.Drove $1.5 billion in incremental revenue for a leading travel and hospitality organization within 18 months by introducing our new omnichannel CX process to their organization supported by advanced NBA and personalization capabilities. Drove partnership opportunities working with organizations such as Oracle, Adobe, Google, SalesForce, IBM, and LiveRamp, building a team of multi-disciplinary consultants dedicated to MarTech maturity mapping/evolution and cross-selling/delivery of services.Supported new business development, participating in over $500M in total RFP wins, including multiple high 8-figure global MarTech initiatives for organizations such as MGM, Nike, and Johnson & Johnson, and several major AOR wins for companies such as Gilead, Kraft, and FedEx.

Developed the go-to-market strategy for Catchr Technologies, a groundbreaking mobile experiential platform that empowers users to capture physical objects and digitally save them, along with the ability to geo-cache notes for other users' future engagement.Responsible for shaping the creative vision for Catchr Technologies, encompassing the product's user interface (UI), B2B and B2C marketing materials, and overall branding, ensuring a cohesive and engaging brand identity.Took charge of the launch strategy, orchestrating efforts to attract both investors and users to the platform by designing a comprehensive experience to generate excitement and adoption.Responsible for performance metrics, MQL and lead funnel performance, optimization of initiatives, and the overarching growth strategy of the organization, employing data-driven insights to fine-tune operations and drive sustainable expansion.

Created the digital marketing department within one of the world’s leading healthcare agencies, developing capabilities around omnichannel planning, campaign orchestration, media planning and targeting, web, SEO, SEM, and owning the overall digital experience for the organization and its clients. Architected Enbrel’s inaugural digital patient and caregiver strategy, a transformative endeavor that included launching their first email re-targeting campaigns, social media programs, and multi-channel personalization.Took the helm of creative direction for all digital properties, achieving accolades for excellence, notably securing awards for Amitiza’s and Finacea’s Direct-to-Patient (DTP) websites and contributing to the creative development of the American Heart Association’s first Super Bowl commercial.Built Gilead’s first event marketing platform, enabling real-time data capture and responses across multiple channels to fuel education at the point of engagement and excitement.

Defined the graphic identity, user interface, and interactive experiences for a wide range of digital platforms, including websites, web applications, and various digital communications channels, including mobile devices.Played a pivotal role in shaping the expansion of digital capabilities and the diversification of digital offerings. This strategic effort propelled the company's position in the digital landscape.

Collaborated seamlessly with licensing partners to facilitate the smooth integration of existing materials into the digital space, traditional book packages, and promotional materials. This resulted in the successful execution of a comprehensive cross-channel promotional strategy.Provided leadership and direction to a team of art directors, overseeing the implementation of print and digital experiences and leveraging the team's creativity and expertise to drive excellence in both mediums.Established a pivotal relationship between Harper and Amazon, enabling direct integration into the e-commerce site. This strategic move facilitated direct sales to our customers, enhancing accessibility and convenience.

Led the charge in establishing the online presence for both HarperCollins and HarperCollins Children's business units. This included formulating the initial paid media drivers and strategy to drive visibility and engagement in the digital landscape.Took the helm in directing a critical phase 2 intranet upgrade initiative. This ambitious endeavor involved the conversion and redesign of 18 web-based applications from ASP to Coldfusion, optimizing functionality and usability for enhanced performance.

Took charge of managing the online presence of renowned best-selling author Patricia Cornwell. This encompassed overseeing creative execution, developing a comprehensive digital strategy, and harnessing the power of rich media to engage and captivate her audience.Established a daily entry system for fans to follow, even before the term "blog" was officially defined. This forward-thinking approach provided fans with a daily dose of content and interaction, fostering a dedicated online community.Crafted an engaging, interactive detective game inspired by the main character in Patricia Cornwell's best-selling books. This innovative game offered fans an immersive experience, allowing them to step into the world of the beloved character and participate in thrilling investigations.

Championed the digital transformation of Michaels Arts and Crafts, ushering the company into the Web 1.0 era by establishing a robust digital presence through a promotional website and strategic online marketing initiatives.Innovated the industry by creating the first-ever interactive framing system. This groundbreaking technology allowed users to construct and preview framed pictures online before purchasing. This not only streamlined the customer experience but also drove engagement and sales.