Scott Richards Email & Phone Number

Ingelheim Am Rhein, Rhineland-Palatinate, DE

Built a team of high-performing omnichannel CX professionals to drive the HCP and patient engagement strategy throughout our portfolio of products, implementing best-in-class experiences across web, SEO, SEM, paid media, NPP, call center, social media (organic and paid), face-to-face engagements, mobile, email, telehealth, virtual congresses, and more!As.

New York, NY, New York, US

Established the omnichannel CX planning capability within the world’s top creative healthcare agency, creating and executing award-winning digital and traditional marketing programs for our clients.Led a team of CX experts in developing the omnichannel marketing strategies for over 15 brands, including four global product launches, two new indications for.

Managed all facets of Waste Size, overseeing business creation and planning, VC funding, team building, technical development, B2B SaaS marketing, B2C marketing, demand generation, and customer life-cycle management.Engineered and executed a robust go-to-market omnichannel strategy, propelling user growth from zero to over ~1 million users within 12 months.

Worked with Johnson & Johnson's North American brand leaders and their marketing center of excellence teams to craft comprehensive RX and OTC omnichannel playbooks to take advantage of their new Adobe Marketing Cloud stack and capabilities around modular content, personalization, and next-best-action.Joined forces with Samsung to create and execute their.

Irving, Texas, US

Defined the future state vision of data-driven marketing for Epsilon, creating the end-to-end vision of how their data assets and technical capabilities align with customer experience (CX) planning to drive better client outcomes.Drove innovation across Epsilon's portfolio of clients, helping build capabilities and experiences such as McDonald's first.

Developed the go-to-market strategy for Catchr Technologies, a groundbreaking mobile experiential platform that empowers users to capture physical objects and digitally save them, along with the ability to geo-cache notes for other users' future engagement.Responsible for shaping the creative vision for Catchr Technologies, encompassing the product's user.

New York, NY, US

Created the digital marketing department within one of the world’s leading healthcare agencies, developing capabilities around omnichannel planning, campaign orchestration, media planning and targeting, web, SEO, SEM, and owning the overall digital experience for the organization and its clients. Architected Enbrel’s inaugural digital patient and caregiver.

New York, NY, US

Defined the graphic identity, user interface, and interactive experiences for a wide range of digital platforms, including websites, web applications, and various digital communications channels, including mobile devices.Played a pivotal role in shaping the expansion of digital capabilities and the diversification of digital offerings. This strategic.

New York, New York, US

Collaborated seamlessly with licensing partners to facilitate the smooth integration of existing materials into the digital space, traditional book packages, and promotional materials. This resulted in the successful execution of a comprehensive cross-channel promotional strategy.Provided leadership and direction to a team of art directors, overseeing the.

New York, New York, US

Led the charge in establishing the online presence for both HarperCollins and HarperCollins Children's business units. This included formulating the initial paid media drivers and strategy to drive visibility and engagement in the digital landscape.Took the helm in directing a critical phase 2 intranet upgrade initiative. This ambitious endeavor involved.

Took charge of managing the online presence of renowned best-selling author Patricia Cornwell. This encompassed overseeing creative execution, developing a comprehensive digital strategy, and harnessing the power of rich media to engage and captivate her audience.Established a daily entry system for fans to follow, even before the term "blog" was.

Championed the digital transformation of Michaels Arts and Crafts, ushering the company into the Web 1.0 era by establishing a robust digital presence through a promotional website and strategic online marketing initiatives.Innovated the industry by creating the first-ever interactive framing system. This groundbreaking technology allowed users to.

Bfa, Marketing & Design

Associate Of Arts (Aa), Advertising