With over 13+ years of experience in digital marketing, I am a passionate and results-oriented SEO manager with a mission to optimize the online presence and performance of Grupo Coppel, one of the largest retail and financial groups in Mexico. I have a strong background in computer systems engineering, and hold certifications from Microsoft and SitePoint in agile and scrum methodologies. I am always eager to learn new skills and technologies, and I enjoy collaborating with diverse and talented teams to achieve our common goals. As the SEO and Owned Media Manager at Coppel since May 2021, I am responsible for managing and growing the direct, organic, and referral traffic channels for the group, which includes over 1,500 stores and 26 million customers. I leverage my expertise in Google Search Console, on-page SEO, social networking, email marketing, WhatsApp, push notifications, and WiFi to create and implement effective strategies that increase brand awareness, customer engagement, and conversion rates. I also monitor and analyze the data and metrics to measure the impact and ROI of our campaigns, and provide insights and recommendations for continuous improvement.