Sofia Pires

Sofia Pires Email and Phone Number

Skills Officer for Bridge AI @ The Alan Turing Institute
United Kingdom
Sofia Pires's Location
United Kingdom, United Kingdom
Sofia Pires's Contact Details

Sofia Pires work email

Sofia Pires personal email

n/a
About Sofia Pires

Determined to leverage AI to drive positive change, I share my thought-provoking views on the implications of AI for business and society at https://iamsofiapires.substack.com and www.instagram.com/more.about.ai I am known for always bringing a fresh perspective to the challenges I work on and proposing alternative points of view. I believe that’s the result of my genuine curiosity and passion for learning, a name in philosophy, and an obsession with yoga inversions (in particular handstands).

Sofia Pires's Current Company Details
The Alan Turing Institute

The Alan Turing Institute

View
Skills Officer for Bridge AI
United Kingdom
Sofia Pires Work Experience Details
  • The Alan Turing Institute
    Skills Officer For Bridge Ai
    The Alan Turing Institute
    United Kingdom
    View
  • The Alan Turing Institute
    Skills Officer At Bridge Ai
    The Alan Turing Institute Sep 2024 - Present
    View
  • Spark
    Advisory Board Member At Spark Ai
    Spark Aug 2024 - Present
    Providing strategic guidance at the intersection of artificial intelligence and creative industries. As an advisory board member at Spark, I am acting independently, not representing my employer The Alan Turing Institute.
    View
  • Short And Long Term Contracts
    Ai Consulting And Training
    Short And Long Term Contracts Sep 2023 - Sep 2024
    Consulting on how to think AI.Training corporations and individuals on the use, implementation, and ethics of GenAI. Advising start-ups leveraging Generative AI to increase comms output and customer acquisition.
  • Career Transition
    Thought-Leadership On Ai
    Career Transition Mar 2022 - Sep 2024
    Winner of the IPA’s President’s Award for my research on AI’s impact on human cognition. (https://ipa.co.uk/knowledge/ipa-blog/system-3-will-bring-us-to-our-senses/)Writing a seven-part publication on AI Governance, including AI work, gender, ethics, policy, and business.Established as a leading advisor on AI strategy, following training on ethics, safety & governance, and applications for business at the University of Cambridge, LSE, and Deeplearning AI.
  • Phd
    Brand Communications Consultant
    Phd Feb 2023 - Apr 2023
    United Kingdom
    Development of Guinness' (Diageo) new global communications framework. Unlocking market understanding through data analysis, I provided strategic leadership for Guinness' new branding and communications strategy targeting the non-alcohol stout segment. Designed Baileys' two-fold repositioning strategy betting on immediate turnaround wins throughout the year plus long-term reinvention of the iconic brand through product and communications innovation.
    View
  • Phd
    Learning And Development Consultant
    Phd Apr 2022 - Jun 2022
    Built and delivered a comprehensive e-learning program for 4,000+ employees across 107 offices globally, enhancing expertise quality and career progression, enabling enterprise-wide capability uplift and performance improvement.
    View
  • Phd
    Group Strategy Director For Hsbc Global
    Phd Sep 2019 - Mar 2022
    Recognized for breakthrough innovation strategies strengthening brand relevance and market growth.Led strategic evolution of HSBC’s global media practices, and coached market implementation through social media partnerships and cross-agency collaboration, driving growth in mature markets and increasing compliance on brand comms. Pioneered a Cross-Channel Measurement Strategy from paid media to PR to organic growth, optimising budget allocation.
    View
  • Phd
    Strategy And Innovation Director For Hp Emea
    Phd Mar 2017 - Jul 2019
    Created a new strategic process for HP across EMEA optimizing investment and efficiency by improving budget allocation between markets and brands.Rallied global marketing and agency teams behind HP's new vision, increasing local buy-in on strategy implementation.Built regional alignment on strategy between internal and external stakeholders, leading to smoother execution.
    View
  • Phd Global Strategy Unit
    Strategy And Markets Engagement Director For Unilever Haircare
    Phd Global Strategy Unit Jan 2013 - Feb 2017
    London, United Kingdom
    Led the global strategy team for Unilever’s billion-dollar Hair Category, part of the Personal Health unit.Pioneered new go-to-market approaches, portfolio management, social content, and community building through opinion leaders and users, leading to the centralisation of asset production and global cost efficiencies.Oversaw market engagement and coordination, ensuring alignment on strategy across each brand’s priority markets and increasing local implementation of key strategic pillars.
    View
  • Omd International
    Creative Comms And Strategy Lead
    Omd International Nov 2007 - Dec 2012
    London, United Kingdom
    Built world-class creative capabilities, designing creative frameworks and leading training for Apple, Sony, Elizabeth Arden, Infiniti and more.Inspired creative thinking adoption through workshops, contributing to business growth and retention including winning the Levi's account.Led the EMEA Levi's team strategic and implementation output, working across 12 markets.
    View
  • Ogilvy & Mather
    Brand Strategist
    Ogilvy & Mather Apr 2005 - Aug 2007
    Mexico City Area, Mexico
    Devised and executed the integrated launch strategy for Pfizer's blockbuster drug Viagra across Latin America.Winner of the EFFIE Award for the innovative multi-channel Champix smoking cessation campaign.
    View

Sofia Pires Education Details

Frequently Asked Questions about Sofia Pires

What company does Sofia Pires work for?

Sofia Pires works for The Alan Turing Institute

What is Sofia Pires's role at the current company?

Sofia Pires's current role is Skills Officer for Bridge AI.

What is Sofia Pires's email address?

Sofia Pires's email address is so****@****dia.com

What schools did Sofia Pires attend?

Sofia Pires attended University Of Cambridge, The London School Of Economics And Political Science (Lse), Singularity University, The London School Of Economics And Political Science (Lse).

Not the Sofia Pires you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.