Marketing Data Analyst
Current• Working closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social, Affiliates), Brand Marketing and CRM.• Using multiple platforms, datasets and tools (SQL Server, Adobe, PowerBI) to produce robust marketing insights.• Translating data into action-oriented insight to deliver a clear story to stakeholders.• Marketing owner for all performance & paid media analytics and reporting, blending ad platform data with internal analytics and dashboarding tools.• Someone that can produce and maintain all digital marketing reports to a high standard, to help support the day to day running of the Paid Media team, including helping to iterate and improve reporting and measurement capabilities. • Produce and maintain bespoke weekly & monthly reporting and insights, for the all clients marketing teams.• Work closely with the media marketing team, to deliver regular updates to media mixed modelling and other advance attribution projects.• Develop forecasting tools for marketing performance and spend, as well as providing insights around our audience targeting segmentation strategies.• Project management of marketing data and measurement initiatives, working with internal stakeholders such as, marketing technology, data, and decision science teams.