During this time, I freelanced at many great ad agencies working on brands including Adidas, Pandora, re-concepting a hotel in Chicago, making prefab homes cool, launching an all female co-working space, and re-launching Amazon Prime as a content platform. I also took on complex behavioral change work re-inventing the public school system with XQ the Superschool Project and confronting people with their privilege for Tipping Point in SF. Agencies: Media Arts Lab, 72andSunny, Deutsch, DDB, 215 McCann, Phenomenon

I led the global strategy for brands in the FritoLay portfolio making Doritos for the Bold and Cheeto's Cheetah more adult friendly. I made some iconic Sprint ads about what you could do with unlimited data, some feminist Dora the Explorer work for Nickelodeon, launched Nest as the brand for thoughtful homes, and kept the beloved GotMilk? campaign relevant to a new generation. But none of this comes close to the behavioural change work I did during this time:- Our online pedophile deterrence work for Thorn won a Gold Effie in 2014 and was nominated for the Grand Prix. - Our Talk,Read,Sing work encouraging underprivileged mums to talk more to their babies went from being an Oakland prototype, to a multi million dollar program, funded by the Hillary Clinton campaign.

I cut my teeth on beloved brands like Heinz, Wrigley, Mars and Dulux Paint.I also developed my passion for behavioral change campaigns, winning awards on tough issues like anorexia, rape, terrorism, gang violence, rehab centres, child abuse, gun crime and bullying.In 2010, our knife crime work for the London Metropolitan Police went on to win the very first Grand Prix for Good as well as a Silver APG.

As a researcher for the department of Public Health, Innovation and Intellectual Property Rights, I investigated the barriers to the transport and uptake of medicine in Africa and the responsibilities and rights of the pharmaceutical industry.